WordStream Advisor

WordStream Advisor

von WordStream

Wer nutzt diese Software?

WordStream wurde entwickelt, um aktiven Werbetreibenden zu helfen, mithilfe von Google AdWords, Bing Ads und Facebook mehr mit weniger Aufwand zu erreichen.

Durchschnittliche Bewertung

293 Bewertungen
  • Gesamt 4.5/5
  • Benutzerfreundlichkeit 4.5/5
  • Kundenservice 4.6/5
  • Funktionen 4.3/5
  • Preis-Leistungs-Verhältnis 4.2/5

Produktinformationen

  • Kostenlose Version Nein
  • Gratis Testen Ja
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • WordStream
  • http://www.wordstream.com
  • Gegründet 2008

Über WordStream Advisor

WordStream Advisor macht Online-Werbung einfach: Du kannst in nur 20 Minuten pro Woche bezahlte Such- und kostenpflichtige soziale Kampagnen kanalübergreifend erstellen, optimieren, verwalten und messen. Mit den Cross-Network-Funktionen von WordStream kannst du erfolgreiche Werbung in drei Kanälen erstellen und replizieren: Google AdWords, Facebook und Bing. Mit einer nachweislichen Erfolgsbilanz hat die Software den Kund*innen geholfen, ihre Klickrate im Schnitt um 44 % und die Conversions um 30 % zu steigern.

WordStream Advisor Funktionen

  • Auftragsmanagement
  • Bestandskontrolle
  • Bonus-Management
  • Chancenmanagement
  • Kampagnenmanagement
  • Kanal-Analytik
  • Leadmanagement
  • Partnermanagement
  • Produkt-Management
  • Wiederverkaufs-Management
  • E-Mail Marketing
  • Ereignisgesteuerte Aktionen
  • Kanalmanagement
  • Kontakt-Datenbank
  • Leadmanagement
  • Mehrere Kampagnen
  • Besucher-Identifikation
  • Kontakte entdecken
  • Kontakte importieren/exportieren
  • Lead Scoring
  • Lead Segmentierung
  • Lead-Datenbank-Integration
  • Lead-Erfassung
  • Lead-Pflege
  • Pipeline-Management
  • Planungs-Tools
  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare
  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Budgetmanagement
  • Gebot-Management
  • Kampagnenmanagement
  • Keyword-Recherche Tools
  • Konto-Benachrichtigungen
  • Konversion-Tracking
  • Landing Pages / Web-Formulare
  • Stichwort-Nachverfolgung
  • URL-Generator
  • Abrechnung & Rechnungsstellung
  • Angebotserstellung
  • Angebotsmanagement
  • CRM
  • Dokumentenmanagement
  • Kundenportal
  • Portfoliomanagement
  • Projektmanagement
  • Ressourcenmanagement
  • Werkzeuge zur Zusammenarbeit
  • Zeit & Kosten Verfolgung
  • Aufgabenmanagement
  • Dokumentenmanagement
  • Filesharing
  • Kampagnenmanagement
  • Kollaboration
  • Projektmanagement
  • Zeitverfolgung

Die hilfreichsten Reviews für WordStream Advisor

Perfect For Managing PPC Campaigns at Scale

Bewertet am 28.4.2018
Subash B.
Co-Founder
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
3/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: One stop shop for managing PPC to save time & make more money.

Vorteile: Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Nachteile: It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Powerful PPC tool with high cost, aggressive sales team

Bewertet am 31.12.2019
Brent R.
Owner
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
4/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
3/5
Kundenbetreuung
3/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Wordstream is a tool I want to use, and a tool that I understand the need for. But it doesn't come cheap AT ALL. And if you decide you just want to use their free resources, they will annoy you with sales emails and calls. It is very unfortunate because the tool itself is powerful, even if the interface could use a refresh.

Vorteile: Wordstream is a tool that is probably more powerful than most other tools in their space. Managing PPC ads is a very difficult and time-consuming task, and Wordstream does a decent job of helping you save that time. The features are powerful and there is a little artificial intelligence there as well to help you make better decisions, and even automatically manage certain aspects of your campaigns for you (if you actually want that, which is not always a good thing).

Nachteile: I found myself frustrated with the interface when I tried Wordstream. They have improved it over time, but it's just not as smooth as it could be. But probably even more frustrating is the sales team. If you visit their site and want to try their software, or even use their FREE tools, you will instantly get a call from a salesperson, and an email, and another call a couple of days later, and 5 more emails that week, etc. And if you visit their site again after telling their salesperson to leave you alone? Yep, they will start all over again and keep contacting you. And when they DO get you on the phone, they will keep telling you about "another option" each time you say no, and try to sell you on lots of different payment options, and they won't let go easily. It reminded me of timeshare salesmen. They really need to lighten up on that tactic.

Even for an expert, this software saves so much time

Bewertet am 18.11.2019
Verifizierter Rezensent
Director of Marketing
Einzelhandel, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: It has helped us save time and spend less on our ads. We just renewed again for another year. For a small marketing team, it’s like having another person on the team but cheaper.

Vorteile: I’m a wear all the hats marketer and even though I consider myself an expert in ppc advertising it is only part of what my role demands and wordstream helps me focus on what’s most important to optimize your Search and social ads. The 20 minute work weak keeps me from overthinking my strategy and streamlining my optimization efforts. I love how easy it is to make video display ads in the software as well. It has additional reporting that’s easy to use like query stream for google.

Nachteile: It takes some time for it to learn which keywords/negative keywords your company uses but its gotten better.

Warning to Ad Agencies Using this Product

Bewertet am 27.8.2019
Verifizierter Rezensent
CEO
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
1/5
Gesamt
3/5
Benutzerfreundlichkeit
1/5
Eigenschaften & Funktionalitäten
1/5
Kundenbetreuung
1/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Vorteile: Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Nachteile: Most of the recommendations do little to actually help the account. They spread out basic advice that is

The best Optimization Software for Adwords and Facebook campaigns.

Bewertet am 16.7.2019
Tshepho J.
Campaign Manager
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
4/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: The format reporting is professional i just download the PDF and send to client without creating my own format from scratch.

Vorteile: Word stream is easy to use, is like a tool that simplified the complexity of Adwords and Facebook int a one powerhouse simple performance driven tool. It gives recommendations to your campaigns.

Nachteile: I believe they can add more metrics to their reporting.

Lies weitere Bewertungen