Wistia

Kommentare: This is a company doing it right. They have really great training materials, both about how to use the product itself and industry best practices to help you build a video strategy. The customer service was very responsive and flexible. The user interface was so visual and intuitive to navigate, which is important to me in video hosting platforms since I check analytics and details often. The ability to customize the player, add hyperlinks and forms directly into the videos, and track click rates of links are all really valuable tools for video marketing .

Vorteile: The myriad of features to help with video marketing tactics are amazing. My favorites were the ability to gate content partway through a video- let someone watch 1 minute for free, and if they want to watch the rest they input an email address. The different options for customizing end cards and adding links to the final screen of the video are very useful, and the option to code and style buttons was a really nice extra feature. All of the analytics screens are very robust with the amount of detail you can drill down to, and it's really easy to navigate through all the screens.

Nachteile: Sadly I switched companies and have to use a different platform now, so all I remember is how much more I liked Wistia and can't recall any major issues.

Vorteile: I enjoyed the data perspective from the content that I was publishing. Wistia enables you to see where people were dropping off as well as how many times someone was viewing a piece of content. This quickly helped us find where we needed to make updates and adjustments.

Nachteile: At times it wasn't 100% intuitive, but after some playing around I was able to figure it out. Wistia has come a long way from where it once was.

Kommentare: Phenomenal video marketing platform with exceptional support

Vorteile: Wistia offers awesome features for a very reasonable price. It's super easy to use, with valuable analytics and various customization options. If you need to update a video, it's no problem -- you can replace it without changing the link. They truly focus on video marketing whereas YouTube is really just for hosting and views. Plus, the customer service is top notch! (And if you ever get a chance to read their blog, you'll see these guys are video marketing experts)

Nachteile: Sometimes it can be a little buggy when adding captions to video. I also wish there was a way to schedule videos social instead of posting one by one - but that would just be a nice to have.

Kommentare: From the first time, I logged in, to the most recent time I uploaded a video and then forwarded the URL to a co-worker so they can use it in their workflow. This software is incredible. The company is engaging and offers inspiring posts to their customer base and their User Community is fantastic. I appreciate the services this product provides and can't wait to see where things go for them in the future. Keep up the incredible work!

Vorteile: Can I say everything? Ok if not... I guess the thing I like most about this software is how simple it is to use the product.

Nachteile: The only thing that could possibly improve is adding the ability to add a custom play button. I completely understand the reason why it doesn't exist and I only can say this because I've had to listen to colleagues bellyache about it.

Kommentare: Lot of benefits - helps me decide create topics for new videos. Also helps me make decisions on what videos to promote and what not to. I also get to know if the video is lengthy or not, based on engagement rate.

Vorteile: I just love the amount of details it provides about the video plays - number of times a video played, location of the visitor who viewed the video, date and time of the video played, percentage of the video watched, overall engagement rate, Call To Actions made like clicks etc. I use all this information to tweak current videos and create new videos for better engagement and conversion. I also use this information to see what videos are more effective and accordingly promote them more. Finally, Wistia also helps me with email campaigns where I send a video in my email and then check if the prospects have opened the video, watched the video full/partial etc. Based on this, I send custom follow-up messages.