Wer nutzt diese Software?

Einzelhändler mit hohem Wachstum, die ihren Umsatz mit fortschrittlichen Marketingfunktionen steigern möchten

Durchschnittliche Bewertung

59 Bewertungen
  • Gesamt 4.1 / 5
  • Benutzerfreundlichkeit 3.8 / 5
  • Kundenservice 4.1 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 3.8 / 5

Produktdetails

  • Startpreis 20.000,00 $
  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung 24/7 (Live Vertreter)

Angaben zum Hersteller

  • Oracle NetSuite
  • http://www.bronto.com
  • Gegründet 2002

Über Bronto Marketing Platform

Oracle Bronto unterstützt stark wachsende Einzelhändler mit einer ausgefeilten Marketingautomatisierung, um die Umsatzchancen zu maximieren. Die Bronto-Plattform ermöglicht personalisierte Multi-Channel-Inhalte, die das höhere Engagement generieren, das für einen erfolgreichen Einzelhandel erforderlich ist. Bronto ist ideal für eCommerce-Händler, die mindestens 250.000 E-Mails pro Jahr senden oder einen Online-Umsatz von über 1 Million US-Dollar erzielen. Durch die nahtlose Integration mit jeder eCommerce-Engine wächst dein Geschäft mit Bronto genauso wie die führenden Marken Rebecca Minkoff, Timex und Brooks.

Bronto Marketing Platform Funktionen

  • A/B-Tests
  • Abonnenten-Management
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Bildbibliothek
  • CAN SPAM-Compliance
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Ereignisgesteuerte E-Mail
  • Kundenbefragungen
  • Mailinglisten-Management
  • Mobil-ootimierte E-Mails
  • Vorlagen-Management
  • WYSIWYG-Email-Editor
  • Zielseiten / Web-Formulare
  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare

Die hilfreichsten Reviews für Bronto Marketing Platform

Fantastic platform with big capabilities.

Bewertet am 31.7.2018
Verifizierter Rezensent
Marketing Administrative Assistant
Gastgewerbe
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Nachteile: It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

Miss working with Bronto

Bewertet am 18.12.2018
Steve W.
Email Marketing Strategist
Bekleidung & Mode, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Vorteile: Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Nachteile: It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

Mostly Good.

Bewertet am 8.3.2018
Richard D.
Email Marketing
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
3 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Vorteile: In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

Nachteile: Bronto is still years behind other platforms when it comes to the data they provide about opens on specific devices. Mobile or desktop are generally grouped and same for the rendering engine of the mail client. This is better than it was but still poor. I would also like to be able to pull proper data from the dashboard instead of being given some arbitrary presets that are never accurate for the timeframe I need them to be. This would help evaluate yearly results and even compare with the same month of the previous year. Bronto only holds 3 months of data by default whereas I have reviewed other platforms that hold 18 months (by default) in order to allow these types of comparisons.

Mixed Thoughts

Bewertet am 12.2.2019
Marie R.
Project Manager
Einzelhandel, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
3 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: I like the time release of emails, and the resend option for emails that weren't open. I also really like the list cleaning options.

Nachteile: It isn't very easy to use on mobile I have to use the desktop version on my phone. I wish there were more ways to learn how to use all of its features. I also think the site can be slow at times.

Antwort des Softwareanbieters

von Oracle + Bronto an 15.2.2019

Hi Marie! Thanks for taking the time to review Bronto. Feedback like yours helps us continually improve the Bronto experience on mobile and desktop. For help learning more about our features, we recommend utilizing the Bronto Help tab in the BMP. The Help tab contains links to the content that is relevant to the Bronto page you are on. The content includes links to help topics, videos, page tours, and guided walk-throughs. To access the Help Tab, click the Help icon in the top banner, and the Help Tab will slide open. For personalized help, you can reach out to your Account Manager about specific features and they will be happy to assist.

Bronto has helped in growing our email results across our 2 unique storefronts.

Bewertet am 8.3.2018
Verifizierter Rezensent
Web Analytics
Internet, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
2 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.
Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.

Vorteile: Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

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