Wer nutzt diese Software?

Einzelhändler mit hohem Wachstum, die ihren Umsatz mit fortschrittlichen Marketingfunktionen steigern möchten

Durchschnittliche Bewertung

62 Bewertungen
  • Gesamt 4.1/5
  • Benutzerfreundlichkeit 3.8/5
  • Kundenservice 4.1/5
  • Funktionen 4/5
  • Preis-Leistungs-Verhältnis 3.8/5

Produktinformationen

  • Startpreis 20.000,00 $
  • Kostenlose Version Nein
  • Gratis Testen Nein
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung 24/7 (Live Vertreter)

Angaben zum Hersteller

  • Oracle NetSuite
  • http://www.bronto.com
  • Gegründet 2002

Über Bronto Marketing Platform

Oracle Bronto unterstützt stark wachsende Einzelhändler mit einer ausgefeilten Marketingautomatisierung, um die Umsatzchancen zu maximieren. Die Bronto-Plattform ermöglicht personalisierte Multi-Channel-Inhalte, die das höhere Engagement generieren, das für einen erfolgreichen Einzelhandel erforderlich ist. Bronto ist ideal für eCommerce-Händler, die mindestens 250.000 E-Mails pro Jahr senden oder einen Online-Umsatz von über 1 Million US-Dollar erzielen. Durch die nahtlose Integration mit jeder eCommerce-Engine wächst dein Geschäft mit Bronto genauso wie die führenden Marken Rebecca Minkoff, Timex und Brooks.

Bronto Marketing Platform Funktionen

  • A/B-Tests
  • Abonnenten-Management
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Bildbibliothek
  • CAN SPAM-Compliance
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Ereignisgesteuerte E-Mail
  • Kundenbefragungen
  • Mailinglisten-Management
  • Mobil-ootimierte E-Mails
  • Vorlagen-Management
  • WYSIWYG-Email-Editor
  • Zielseiten / Web-Formulare
  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare

Die hilfreichsten Reviews für Bronto Marketing Platform

Endless customization + excellent support

Bewertet am 7.8.2018
Suzanne P.
Senior Marketing Associate
Internet, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Nachteile: The message design interface can be a little restrictive for message styling, unless you are working in CSS.
Opening a more intensive support case can take a week or longer to resolve.
The pop-up manager is a bare bones app.

Evolving platform with strong customer support and accessible features

Bewertet am 5.12.2019
Egan J.
CRM Director
Einzelhandel, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Vorteile: - Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Nachteile: - Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Fantastic platform with big capabilities.

Bewertet am 31.7.2018
Verifizierter Rezensent
Marketing Administrative Assistant
Gastgewerbe
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
4/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Nachteile: It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

Best in class

Bewertet am 28.12.2019
Muneeb K.
Digital Marketing Specialist
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
5/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
4/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Bronto has most of the key features you would expect from a high-end email platform. The learning curve is very short and navigation is very easy to get used to. Support is very helpful.

Vorteile: Simple contact management and ease of setting up emails. It's really easy to carry out tasks once you get used to the process.

Nachteile: It's not easy to set-up drip campaigns and automate tasks. UI is very basic and old school. Sometimes list exporting can take very long.

Very expensive platform with poor support and missing features

Bewertet am 22.4.2019
Verifizierter Rezensent
Ecommerce Director
Sportartikel, 13-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
1/5
Gesamt
2/5
Benutzerfreundlichkeit
1/5
Eigenschaften & Funktionalitäten
1/5
Kundenbetreuung
1/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc. We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Vorteile: Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Nachteile: Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again. Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again. Other advanced features like B2B marketing and trickle campaigns just never happened. Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up. They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto. Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

Antwort des Softwareanbieters

von Oracle Bronto an 29.4.2019

Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at customers@bronto.com so that we can ensure you get the support you deserve.

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