ActiveCampaign

Wer verwendet ActiveCampaign?

Mehr als 100.000 kleine und mittlere Unternehmen haben von der Verwendung von ActiveCampaign profitiert.

Was ist ActiveCampaign?

ActiveCampaign kombiniert die Leistung von E-Mail-Marketing, Marketing-Automatisierung und Vertrieb / CRM-Automatisierung. Erstelle leistungsstarke automatisierte Marketing- und Vertriebsprozesse für glücklichere, treuere Kunden.

Sende Newsletter, designe schönere E-Mail-Kampagnen, und bleibe mit deinen Kontakten und Kunden in Kontakt.

Automatisiere dein Marketing mit persönlichen und Verhaltensdaten deiner Kontakte.

Schließe Angebote mit unserem erfrischend neuen Ansatz der Kundenbeziehungen ab.

ActiveCampaign – Details

ActiveCampaign

http://www.activecampaign.com

Gegründet 2003

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ActiveCampaign – Preisübersicht

ActiveCampaign bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von ActiveCampaign ist ab 15,00 $/Monat verfügbar.


Startpreis

15,00 $/Monat

Kostenlose Version

Nein

Gratis Testen

Ja

ActiveCampaign – Bereitstellung und Support

Kundenbetreuung

  • Support während der Geschäftszeiten
  • Online

Einsatz

  • Cloud, SaaS, Web
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • Persönlich
  • Live Online
  • Webinare
  • Dokumentation

ActiveCampaign Funktionen

  • Angebote / Vorschläge
  • Aufgabenmanagement
  • Dokumentenspeicher
  • E-Mail Marketing
  • Gebietsmanagement
  • Interne Chat-Integration
  • Kalender-/Erinnerungssystem
  • Lead Scoring
  • Lead-Generierung
  • Marketing-Automatisierung-Integration
  • Mobiler Zugriff
  • Segmentierung
  • Social-Media-Integration

Siehe die vollständige CRM-Systeme Liste

  • A/B-Tests
  • Abonnenten-Management
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Bildbibliothek
  • CAN SPAM-Compliance
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Ereignisgesteuerte E-Mail
  • Kundenbefragungen
  • Listen-Management
  • Mobil-ootimierte E-Mails
  • Vorlagen-Management
  • WYSIWYG-Email-Editor
  • Zielseiten / Web-Formulare

Siehe die vollständige E-Mail Marketing Software Liste

  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare

Siehe die vollständige Marketing Automation Software Liste

ActiveCampaign Alternativen

Mehr Alternativen zu ActiveCampaign

ActiveCampaign – Nutzerbewertungen

Alle Bewertungen lesen

Gesamtbewertung

4,6/5

Durchschnittliche Bewertung

Benutzerfreundlichkeit 4,3
Kundenservice 4,4
Funktionen 4,5
Preis-Leistungs-Verhältnis 4,5

Software bewerten

Teile deine Erfahrungen mit anderen Softwarekäufern.

Eine Bewertung schreiben
David j. B.
Managing Director
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    5 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    5 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 2.3.2020

"If you had to recommend one marketing automation tool for small business, here it is"

Kommentare: I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact. AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.

Vorteile: You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).

Nachteile: There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.

  • Herkunft der Bewertung 
  • Bewertet am 2.3.2020
Millie B.
President and Co-Founder
Informationstechnologie & -dienste, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4 /5
  • Benutzerfreundlichkeit
    4 /5
  • Eigenschaften & Funktionalitäten
    4 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    4 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Bewertet am 13.10.2020

"A good all-rounder"

Kommentare: Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to. We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.

Vorteile: Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product. Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard. We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.

Nachteile: Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.

  • Herkunft der Bewertung 
  • Bewertet am 13.10.2020
Aaron B.
owner
Immobilien, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    3 /5
  • Benutzerfreundlichkeit
    3 /5
  • Eigenschaften & Funktionalitäten
    4 /5
  • Kundenbetreuung
    3 /5
  • Preis-Leistungs-Verhältnis
    5 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Bewertet am 14.8.2019

"this is the title of my review"

Kommentare: training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Vorteile: love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Nachteile: some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

  • Herkunft der Bewertung 
  • Bewertet am 14.8.2019
Noa M.
CEO
Non-Profit-Organisation Management, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    5 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    4 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 15.8.2020

"ActibeCampaign is a professional game changer!"

Kommentare: Overall, an excellent experience, that has transformed my organization's digital marketing and engagement.

Vorteile: I love the flow of the automations and segmentation.
It's opened a whole new world of opportunities for my organisation.

Nachteile: I'm not sure whether I have yet to find it, but from the exploration that I've done on the mobile app, I couldn't find tracking for automations, nor for forms. That would come in handy. As for the software in general, it would have been helpful to be able to see an overview of all campaigns and automations in one place, rather than having automations on one tab and campaigns on another. Also, it would be helpful if I could go into a sent campaign and resend it to myself (not a specific contact), and access the original message and list of people who received the campaign more easily. Currently feels like I need to go through 2-3 steps each time in order to do so.

  • Herkunft der Bewertung 
  • Bewertet am 15.8.2020
Verifizierter Rezensent
Founder
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4 /5
  • Benutzerfreundlichkeit
    3 /5
  • Eigenschaften & Funktionalitäten
    4 /5
  • Kundenbetreuung
    4 /5
  • Preis-Leistungs-Verhältnis
    5 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 5.10.2020

"A great platform for email automation"

Kommentare: Overall, I’m an advocate for ActiveCampaign because I’ve had many more positive experiences than negative.

Vorteile: The software is comparable with other tools which make it nice & more stress-free when integrating.

Nachteile: The email builder tool (specifically the text block) has some serious problems. Sometimes you can paste something or select text and the entire text is deleted or shown in a different font/size. I’ve used this tool since 2016 and have always had trouble with this. Even when pasting plain text or using their own native personalization fields. A large percentage of the community has mentioned this in Facebook groups and it seems like it’s a low priority considering they continue to release new features in other categories. The basics need some work in my opinion. The campaign analyzing tools could use some major upgrades as well as they seem to also have been neglected.

  • Herkunft der Bewertung 
  • Bewertet am 5.10.2020