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Durchschnittliche Bewertung

233 Bewertungen
  • Gesamt 4 / 5
  • Benutzerfreundlichkeit 3.5 / 5
  • Kundenservice 3.5 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 3.5 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Persönlich
    Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung 24/7 (Live Vertreter)
    Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Salesforce
  • http://www.salesforce.com/marketing-cloud/overview
  • Gegründet 2000

Über Salesforce Marketing Cloud

Lerne Salesforce Marketing Cloud kennen, die führende Marketinglösung, um die Kundenbindung zu verbessern. Verwende das leistungsstarke Datenmanagement, um Daten von Erst-, Zweit- und Drittanbietern zusammen mit Offline-Daten zu erfassen, zu organisieren und sicher zu speichern, um vollständige Verbraucherdatenprofile zu erstellen. Passe jede Interaktion auf der Kunden-Journey mit deiner Marke mithilfe der integrierten KI an. Sprich dann jeden einzelnen Kunden mit branchenführenden E-Mail-, Mobil-, Werbe- und sozialen Lösungen an.

Salesforce Marketing Cloud Funktionen

  • Codefreie Sandbox
  • Data Mining
  • Data Warehousing (Datenlager)
  • Daten mischen
  • Datenbereinigung
  • Datenvisualisierung
  • Kollaboration
  • Prädiktive Analytik
  • Verarbeitung von hohen Volumen
  • Vorlagen
  • A/B-Tests
  • Abonnenten-Management
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Bildbibliothek
  • CAN SPAM-Compliance
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Ereignisgesteuerte E-Mail
  • Kundenbefragungen
  • Mailinglisten-Management
  • Mobil-ootimierte E-Mails
  • Vorlagen-Management
  • WYSIWYG-Email-Editor
  • Zielseiten / Web-Formulare
  • Datenwiederherstellung
  • E-Mail-Archivierung
  • E-Mail-Überwachung
  • Gemeinsamer Posteingang
  • Reaktions-Management
  • Routing
  • Spam-Blockierung
  • Unterschriften-Management
  • Warteschlangen-Manager
  • Whitelist / Blacklist
  • Gemeinsame Kontakte
  • Kontakt-Datenbank
  • Kontakte importieren/exportieren
  • Leadmanagement
  • Planungs-Tools
  • Sales-Pipeline-Management
  • Segmentierung
  • Suchen / filtern
  • Verfolgung von Interaktionen
  • Analytik
  • Automatisiertes Veröffentlichen
  • Content-Management
  • Filtern nach Keyword
  • Kontaktmanagement
  • Konversion-Tracking
  • Kunden-Zielgruppenansprache
  • Nachterminierung
  • Verwaltung mehrerer Konten

Die hilfreichsten Reviews für Salesforce Marketing Cloud

Robust CRM!!!

Bewertet am 14.3.2018
Brad K.
CRM Analyst/Consultant
Computer-Software, 5.001-10.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: SoftwareAdvice
5/5
Gesamt
3 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Vorteile: I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Nachteile: This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Marketing Cloud is the optimal integration for our Salesforce-powered website

Bewertet am 16.1.2018
Bill H.
Director of Marketing
Einzelhandel, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
Quelle: SoftwareAdvice
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Vorteile: As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Nachteile: The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.
If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

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