Salesforce Marketing Cloud

Wer verwendet Salesforce Marketing Cloud?

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Was ist Salesforce Marketing Cloud?

Lerne Salesforce Marketing Cloud kennen, die führende Marketinglösung, um die Kundenbindung zu verbessern. Verwende das leistungsstarke Datenmanagement, um Daten von Erst-, Zweit- und Drittanbietern zusammen mit Offline-Daten zu erfassen, zu organisieren und sicher zu speichern, um vollständige Verbraucherdatenprofile zu erstellen. Passe jede Interaktion auf der Kunden-Journey mit deiner Marke mithilfe der integrierten KI an. Sprich dann jeden einzelnen Kunden mit branchenführenden E-Mail-, Mobil-, Werbe- und sozialen Lösungen an.

Salesforce Marketing Cloud – Details

Salesforce

http://www.salesforce.com/marketing-cloud/overview

Gegründet 2000

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Salesforce Marketing Cloud – Preisübersicht

Salesforce Marketing Cloud bietet keine Gratisversion und keine kostenlose Testversion.


Kostenlose Version

Nein

Gratis Testen

Nein

Salesforce Marketing Cloud – Bereitstellung und Support

Kundenbetreuung

  • 24/7 (Live Vertreter)
  • Support während der Geschäftszeiten
  • Online

Einsatz

  • Cloud, SaaS, Web

Training

  • Persönlich
  • Live Online
  • Webinare
  • Dokumentation

Salesforce Marketing Cloud Funktionen

  • A/B-Tests
  • Abonnenten-Management
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Bildbibliothek
  • CAN SPAM-Compliance
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Ereignisgesteuerte E-Mail
  • Kundenbefragungen
  • Listen-Management
  • Mobil-ootimierte E-Mails
  • Vorlagen-Management
  • WYSIWYG-Email-Editor
  • Zielseiten / Web-Formulare

Siehe die vollständige E-Mail Marketing Software Liste

  • Archivierung & Aufbewahrung
  • Datenwiederherstellung
  • E-Mail-Überwachung
  • Gemeinsamer Posteingang
  • Reaktions-Management
  • Routing
  • Spam-Blockierung
  • Unterschriften-Management
  • Vorformulierte Antworten
  • Warteschlangenmanagement
  • Whitelist/Blacklist

Siehe die vollständige E-Mail-Programme Liste

  • Datenvisualisierung
  • Demografische Daten
  • Geocoding
  • Geofencing
  • Handelsraumanalyse
  • Prädiktive Analytik
  • Standortverfolgung
  • Verhaltensbezogene Analysen

Siehe die vollständige Location Intelligence Software Liste

  • E-Mail Marketing
  • Engagement-Überwachung
  • Gutscheine
  • Kanalzuordnung
  • Kontextabhängige Zielansprache
  • Push-Benachrichtigungen
  • Standortbasiertes Marketing
  • Text-to-Win (Text-Nachrichten für Gewinnspielteilnahme)
  • Versenden von Textnachrichten

Siehe die vollständige Mobile Marketing Software Liste

  • Analytik
  • Automatisiertes Veröffentlichen
  • Content-Management
  • Filtern nach Keyword
  • Kontaktmanagement
  • Konversion-Tracking
  • Kunden-Zielgruppenansprache
  • Nachterminierung
  • Verwaltung mehrerer Konten

Siehe die vollständige Social Media Tools Liste

Salesforce Marketing Cloud Alternativen

Mehr Alternativen zu Salesforce Marketing Cloud

Salesforce Marketing Cloud – Nutzerbewertungen

Alle Bewertungen lesen

Gesamtbewertung

4,1/5

Durchschnittliche Bewertung

Benutzerfreundlichkeit 3,6
Kundenservice 3,7
Funktionen 4,1
Preis-Leistungs-Verhältnis 3,6

Software bewerten

Teile deine Erfahrungen mit anderen Softwarekäufern.

Eine Bewertung schreiben
Aaron B.
Director Consulting, Salesforce Marketing Cloud
Marketing & Werbung, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    3 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    3 /5
  • Preis-Leistungs-Verhältnis
    4 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 28.1.2019

"Powerful, but complex"

Vorteile: This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Nachteile: There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

  • Herkunft der Bewertung 
  • Bewertet am 28.1.2019
Walter T.
Marketing Specialist
Hochschulbildung, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    4 /5
  • Benutzerfreundlichkeit
    3 /5
  • Eigenschaften & Funktionalitäten
    3 /5
  • Kundenbetreuung
    4 /5
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Bewertet am 21.1.2020

"SFMC"

Kommentare: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Vorteile: In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Nachteile: Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

  • Herkunft der Bewertung 
  • Bewertet am 21.1.2020
Sandra S.
Marketing Consultant
Gesundheit, Wellness & Fitness, Selbstständig
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    1 /5
  • Benutzerfreundlichkeit
    1 /5
  • Eigenschaften & Funktionalitäten
    4 /5
  • Kundenbetreuung
    1 /5
  • Preis-Leistungs-Verhältnis
    1 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    0/10
  • Herkunft der Bewertung 
  • Bewertet am 7.10.2020

"Expensive and cumbersome with little support"

Kommentare: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Vorteile: It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Nachteile: They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

  • Herkunft der Bewertung 
  • Bewertet am 7.10.2020
Verifizierter Rezensent
Product Management Director
Freizeit, Reisen & Tourismus, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    3 /5
  • Benutzerfreundlichkeit
    2 /5
  • Eigenschaften & Funktionalitäten
    4 /5
  • Kundenbetreuung
    3 /5
  • Preis-Leistungs-Verhältnis
    3 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    3/10
  • Herkunft der Bewertung 
  • Bewertet am 31.7.2020

"Streer clear of Marketing Cloud if you're a small company"

Kommentare: It's 2020 and this product has the UX of the 2000's and a backlog of tech debt and bugs for a premium price. For a small business I'd HIGHLY recommend going with something else. Not only do you pay a PREMIUM price for Marketing Cloud, but you'll also end up spending more time than you should trying to figure out this product. There are "features" that exist, like data conversion on automations, but you'll have to spend time figuring out that they exist so you can e-mail support and request they turn them on, when they should have just been there in the first place.

Vorteile: I like that Send Time Optimization was included, this was extra with the previous e-mail marketing product we used.

Nachteile: First, we ended up in Google's black hole even when following the plan laid out by our integration partner. That you need an integration partner to get a small business setup should have been a huge red flag, but we thought we were stepping up to a more powerful e-mail product. There are bugs everywhere. Our integration partner had many tips like making sure to unselect an e-mail reselect it and stop and start a trigger to make sure the new e-mail is used, these are things that should be handled by the UX and not tribal knowledge. We used alias in our e-mails to aid in reporting, but sometimes they show up in the report and sometimes it shows the original URL. We opened a ticket and months later it was closed with no resolution, because there's a back end bug in their system that they believed was causing the issue. There's a lot of duplicated functionality that has different features. Want to manage your data extension you can do it in Email Studio or Contact Builder, BUT the features are different between the two. You can only easily add records in one of them so you have to remember which one you can do a specific action in. Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives. You'll need to use Journey's if you want to use send time optimization or any of the AI logic, so you're guaranteed to have to build your own reporting in your own tools. We needed this to realize we were in the Google black hole.

  • Herkunft der Bewertung 
  • Bewertet am 31.7.2020
Verifizierter Rezensent
Visual Designer
Versicherung, 201-500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    5 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Herkunft der Bewertung 
  • Bewertet am 5.9.2019

"Definitely a step up from MailChimp"

Vorteile: This software makes it easy to build professional looking emails that add all the information you need with drag and drop

Nachteile: IT is sometimes hard to organize and sort files

  • Herkunft der Bewertung 
  • Bewertet am 5.9.2019