--- description: Detaillierte Informationen über Salesforce Marketing Cloud zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Salesforce Marketing Cloud Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [E-Mail Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.capterra.com.de/software/7723/salesforce-marketing-cloud Seite: 1 / 23\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/7723/salesforce-marketing-cloud?page=2) > Lerne Salesforce Marketing Cloud kennen, die führende Marketinglösung, um Kundenbindung zu verbessern. > > Bewertung: **4.2/5** von 531 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Salesforce Marketing Cloud? Die Marketing Cloud von Salesforce ist eine cloudbasierte Marketinglösung für Unternehmen jeder Größe und Branche. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.2/5** | 531 Nutzerbewertungen | | Bedienkomfort | 3.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Salesforce - **Region**: San Francisco, USA - **Gegründet**: 2003 ## Gewerblicher Kontext - **Startpreis**: 25,00 € - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Android (mobil), iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Chinesisch, Chinesisch (traditionell), Deutsch, Dänisch, Englisch, Finnisch, Französisch, Indonesisch, Irisch, Italienisch, Japanisch, Koreanisch, Niederländisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Tschechisch, Ungarisch - **Verfügbare Länder**: Australien, Belgien, Brasilien, China, Deutschland, Dänemark, Finnland, Frankreich, Indien, Indonesien, Irland, Israel, Italien, Japan, Kanada, Malaysia, Mexiko, Niederlande, Norwegen, Philippinen und 14 weitere ## Funktionen - Abonnenten-Management - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Analytics - Anpassbare Berichte - Berichterstattung / Analyse - Bonus-Verwaltung - Content-Management - Dashboard - Daten-Connectors - Datenerfassung und Übertragung - Datenvisualisierung - Dokumentenmanagement - E-Mail-Tracking - Engagement-Tracking - Inhalt-Bibliothek - KI/Maschinelles Lernen - Kampagnen-Tracking - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Kommunikationsmanagement - Kontaktmanagement - Konversion-Tracking - Kundenerlebnis-Management - Kundenhistorie - Kundenprofile - Kundensegmentierung - Lead-Generierung - Leistungskennzahlen - Marketing Management - Marketing-Automatisierung - Mehrere Kampagnen - Mobile Optimization - Mobiler Zugriff - Multichannel-Datenerfassung - Multichannel-Kampagnen - Optionen zur Inhaltsveröffentlichung - Personalisierung - Real-Time Analytics - SEO-Management - Terminplanung veröffentlichen - Treueprogramm - Verfolgung von Interaktionen - Vertriebsaktivitätsmanagement - Verwaltung mehrerer Konten - Visuelle Analytik - Website-Analytik - Werkzeuge zur Zusammenarbeit - Zielseiten / Web-Formulare ... und 58 weitere Funktionen ## Integrationen (7 insgesamt) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [E-Mail Marketing Software](https://www.capterra.com.de/directory/30013/email-marketing/software) ## Ähnliche Kategorien - [E-Mail Marketing Software](https://www.capterra.com.de/directory/30013/email-marketing/software) - [Social Media Tools](https://www.capterra.com.de/directory/30781/social-media-marketing/software) - [Social Media Management Tools](https://www.capterra.com.de/directory/30939/social-media-management/software) - [Data-Management-Platforms](https://www.capterra.com.de/directory/32261/data-management-platforms/software) - [Lead Generation Tools](https://www.capterra.com.de/directory/30963/lead-generation/software) ## Alternativen 1. [Brevo](https://www.capterra.com.de/software/132996/brevo) — 4.6/5 (3512 reviews) 2. [Mailchimp](https://www.capterra.com.de/software/110228/mailchimp) — 4.5/5 (17677 reviews) 3. [MailerLite](https://www.capterra.com.de/software/136603/mailerlite) — 4.7/5 (2322 reviews) 4. [ActiveCampaign](https://www.capterra.com.de/software/79367/activecampaign) — 4.6/5 (2568 reviews) 5. [Constant Contact](https://www.capterra.com.de/software/31898/constant-contact) — 4.3/5 (2943 reviews) ## Nutzerbewertungen ### "Five Stars and a Thumbs Up\!" — 5.0/5 > **Kenidra** | *13. Februar 2026* | Computer- & Netzwerksicherheit | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: What I like most about Salesforce is how the customer's information populates. I can see all their information. > > **Nachteile**: Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. > > I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. ----- ### "App for clean business\!" — 5.0/5 > **Andrew** | *12. Februar 2026* | Gesundheit, Wellness & Fitness | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business\! > > **Nachteile**: Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. > > I love sales force\! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only\! ----- ### "A Decent Choice for Marketing Teams" — 5.0/5 > **Clara** | *31. Juli 2026* | Kosmetik | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. > > **Nachteile**: One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. > > Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. ----- ### "A Powerful (Albeit Flawed) Tool for the Enterprise" — 3.0/5 > **Taylor** | *20. April 2026* | Non-Profit-Organisation Management | Empfehlungsbewertung: 3.0/10 > > **Vorteile**: Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. > > **Nachteile**: The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). > > Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. ----- ### "Salesforce Marketing Cloud is the best\!" — 5.0/5 > **Christina** | *26. Mai 2026* | 2128 | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Salesforce Marketing Cloud is a great tool for us to reach out leads in a fast and efficient way. The easy use of having email templates on there saved under different usages is huge\! > > **Nachteile**: Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to follow up. > > I love Salesforce Marketing Cloud\! I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads. ----- Seite: 1 / 23\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/7723/salesforce-marketing-cloud?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/7723/salesforce-marketing-cloud) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten