Campaign Monitor by Marigold

Eines der besten Marketing Automation Tools, aber mit Schwächen

Vorteile:

Einfach zu bedienendes E-Mail-Tool mit zahlreichen Connectoren zu gängigen CMS. Die Automatisierungen sind super einfach einzurichten und die Übersichtlichkeit gefällt mir im Allgemeinen auch.

Nachteile:

Man kann Nutzerinnen nicht von einer Liste in eine andere kopieren. Die Formulare zur Einbettung in die Website sollte man deutlich cleaner vom Code gestalten.

Simple to Learn, Visually Compelling

Kommentare: I would choose this over Salesforce again and again because of the streamlined user experience. Creating distribution lists and scheduling sends was so easy to understand!

Vorteile:

I loved being able to create templates that could be duplicated and edited. This helped so much with efficiency in pushing out content-heavy biweekly emails.

Nachteile:

There could be more creative freedom with colors, fonts, and design within the platform. I would love to be able to resize graphics easier or have a more complex graphic creation option so I did not have to go externally.

The Best Email Service Provider on the Market!

Kommentare: Campaign Monitor is wonderful. I recommend it enthusiastically to anyone looking for a full service, easy to use email platform.

Vorteile:

Excellent customer service -- a human picks up the phone when you call and works with you to creatively solve problems, if you use the Premier tier. Dashboards and analytics are all intuitive and easy to use. Automation journeys are easy to build and update. Drag and drop templates are easy to use.

Nachteile:

I wish we could establish settings to automatically scrub emails after that were inactive over a certain period. These segments are already created automatically, but we have to export files and copy in email addresses to remove subscribers. I also wish it integrated with ZeroBounce, my preferred email deliverability tool. I also sometimes wish I could edit the HTML on particular sends.

Do not recommend. Better Platforms for the price.

Kommentare: There are many platforms out there at a much lower cost that offer more robust features and functionality and that can be hooked up to Salesforce in a way that might not be as seamless but would be worth it.

Vorteile:

It is fairly easy to use and integrates with Salesforce, which is why we chose it over Pardot when making an initial selection.

Nachteile:

There are many limitations, from design to ability to customize the registration confirmation message (no modal???). Also, no way to tell the difference between hard bounces, which makes it impossible to automate deactivation of contacts in Salesforce.

Email Marketing without the Commitment

Kommentare: Been using it for years in a number of rolls. It is robust at any level. I love the reports more than other email systems.

Vorteile:

I very much like the cost structure. It allows you to send emails for $5 plus a penny per email. That helps us to save $ when sending to some lists only occasionally. There are monthly subscriptions, but we use CM only when it one-off or random.

Nachteile:

Getting help or support has been a challange, but will say it has be rare that we had to reach out.