Emma

I loved my experience

Kommentare: It was so easy to use and the customer service helped with any issues.

Vorteile:

I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response.

Nachteile:

I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to.

Great ESP for Enterprise Level

Kommentare: Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Vorteile:

I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Nachteile:

The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

Not a huge fan for entry level work

Vorteile:

It definitely was open enough to allow me to customize my work.

Nachteile:

It was extremely cumbersome to use and not very user friendly to someone without coding knowledge.

Easy to use Email marketing App

Kommentare: I've used Emma for years now and I like it just fine, I wish that scheduling campaigns was slightly easier and I would like to have more creative ability with the drag and drop editor but all in all, it is a solid email campaign app.

Vorteile:

Drag and drop editor, easy to comprehend customer lists, functions that everyone can understand

Nachteile:

limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to have multiple 'From' addresses

A Helpful Tool for Mass E-Mail Communications

Kommentare: Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

Vorteile:

Even prior to COVID, we rely on regular email communications to provide our thousands of residential students with important updates and news each week. Emma makes it easy to send emails that are both rich with content and also aesthetically pleasing. The system also makes it easy to send messages and track the success of your messaging.

Nachteile:

Generally speaking, I don't have any major issues with Emma. We did run into some issues as we were getting the system set up on our campus but much of that was the luck of the draw (or lack thereof) with how our other data systems integrate with Emma.