--- description: Detaillierte Informationen über Marketo Engage zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Marketo Engage Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/6/marketing-automation/software) > [Marketo Engage](/software/75130/marketo-lead-management) # Marketo Engage Canonical: https://www.capterra.com.de/software/75130/marketo-lead-management Seite: 1 / 30\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/75130/marketo-lead-management?page=2) > Leistungsfähige, nutzerfreundliche Marketingautomatisierungssoftware, mit der qualifizierte Leads generiert und Marketingausgaben in Einnahmen umgesetzt werden. > > Bewertung: **4.3/5** von 713 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Marketo Engage? Für B2B- oder B2C-Unternehmen, die auf Kundennähe, maßgeschneiderte und skalierbare Segmentierung, Personalisierung und weitreichendes Kundenengagement Wert legen. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 713 Nutzerbewertungen | | Bedienkomfort | 3.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Adobe - **Gegründet**: 1982 ## Gewerblicher Kontext - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Japanisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Algerien, Amerikanische Jungferninseln, Andorra, Argentinien, Australien, Bahrain, Belarus, Belgien, Bosnien und Herzegowina, Brasilien, Bulgarien, Chile, China, Costa Rica, Deutschland, Dschibuti, Dänemark, Finnland, Frankreich, Färöer und 60 weitere ## Funktionen - Abonnenten-Management - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Bearbeiten in Echtzeit - Content-Management - Cross Channel Attribution - Dashboard - Datenvisualisierung - Drag-and-Drop - E-Mail-Tracking - Empfehlungen - Engagement-Tracking - Inhalt-Bibliothek - Kampagnen-Tracking - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kanalmanagement - Kommunikationsmanagement - Kontaktmanagement - Konversion-Tracking - Kundendatenbank - Kundenerlebnis-Management - Kundenhistorie - Kundensegmentierung - Lead-Generierung - Leistungskennzahlen - Marketing-Automatisierung - Mobile Optimization - Multi-Touch-Attribution - Optionen zur Inhaltsveröffentlichung - Performance Management - ROI Tracking - SEO-Management - SMS Marketing - Social-Media-Integration - Verfolgung von Interaktionen - Verhalten-basiertes Targeting - Verhaltensbezogene Analysen - Vertriebsaktivitätsmanagement - Verwaltung mehrerer Konten - Visuelle Analytik - Website-Analytik - Website-Management - Website-Personalisierung - Werkzeuge zur Zusammenarbeit - Zielkontoerkennung - Zielseiten / Web-Formulare - Zuordnungsmodellierung ... und 62 weitere Funktionen ## Integrationen (119 insgesamt) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... und 104 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software) ## Ähnliche Kategorien - [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software) - [Sales Force Automation Software](https://www.capterra.com.de/directory/12/sales-force-automation/software) - [Lead-Management-Software](https://www.capterra.com.de/directory/30017/lead-management/software) - [All-in-One-Marketingplattformen](https://www.capterra.com.de/directory/32155/all-in-one-marketing/software) - [Vertriebsunterstützung Software](https://www.capterra.com.de/directory/30798/sales-enablement/software) ## Alternativen 1. [HubSpot Marketing Hub](https://www.capterra.com.de/software/171840/hubspot-marketing) — 4.5/5 (6251 reviews) 2. [Brevo](https://www.capterra.com.de/software/132996/brevo) — 4.6/5 (3512 reviews) 3. [Mailchimp](https://www.capterra.com.de/software/110228/mailchimp) — 4.5/5 (17676 reviews) 4. [ActiveCampaign](https://www.capterra.com.de/software/79367/activecampaign) — 4.6/5 (2568 reviews) 5. [MailerLite](https://www.capterra.com.de/software/136603/mailerlite) — 4.7/5 (2322 reviews) ## Nutzerbewertungen ### "Powerful Marketing Automation Platform for Complex Customer Journeys" — 4.0/5 > **Jerrid** | *5. August 2026* | Computer-Software | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: What I liked most about Marketo Engage was the depth of its automation capabilities. It gives teams a lot of control over lead nurturing, segmentation, campaign logic, scoring, and engagement tracking. For organizations with longer sales cycles or multiple customer segments, that flexibility is very valuable. I also like that it can help connect marketing activity to customer behavior, which supports better decisions around positioning, lifecycle communication, and product-led growth. > > **Nachteile**: What I liked least was the learning curve. Marketo is powerful, but it is not always intuitive, especially for smaller teams or consultants who are not using it every day. Setting up campaigns, managing lists, and troubleshooting workflows can take time. It also tends to make more sense for mid-sized to larger organizations, so the cost and complexity may be harder to justify for smaller teams. > > Overall, my experience with Adobe Marketo Engage has been positive. As a solo Product Management consultant, I see it as a strong platform for organizations that need advanced marketing automation and better visibility into customer engagement. It is especially useful when marketing and sales teams are managing complex customer journeys at scale. The platform is mature, flexible, and well-suited for companies with clear processes and the resources to manage it properly. That said, it can feel heavier than necessary for smaller teams or those looking for something simple and quick to adopt. ----- ### "A.Mullican Views on Marketo Engage Utilization" — 5.0/5 > **Andrew** | *14. April 2025* | Design | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI. > > **Nachteile**: Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails. ----- ### "Long winded email distribution" — 2.0/5 > **Verifizierter Rezensent** | *10. Februar 2026* | Marketing & Werbung | Empfehlungsbewertung: 1.0/10 > > **Vorteile**: Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members > > **Nachteile**: Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. ----- ### "Marketo does work, just get your wallet ready." — 4.0/5 > **Edward** | *1. Juni 2026* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The lead scoring makes sense, after the learning curve. Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts. Email builder allows for duplicate templates in workspaces, saving hours. They have a good API documentation, my developer got our CRM talking to them in 2 days. > > **Nachteile**: It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies. Support tickets require 48+ hours, unless you're on the enterprise level. The remarkable increase in premium compared with the standard is madness on the part of a little shop like ours. > > For most small agencies, it was more than what they needed but we wanted something that wouldn't break down if our clients need enterprise-level reporting. Perfect if you're willing to put up with the price and the setup process. I did look at alternatives, but we're holding onto it. ----- ### "Robust Application" — 5.0/5 > **Haley** | *29. Juni 2025* | Computer-Software | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. > > **Nachteile**: I will admit it is not for the faint of heart\! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. > > I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. ----- Seite: 1 / 30\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/75130/marketo-lead-management?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/75130/marketo-lead-management) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | ko | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten