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Was ist Marketo Engage?

Adobe Marketo Engage verwendet Daten und KI, um Marketingaufgaben und Workflows zu automatisieren und gleichzeitig die Wirkung und Reichweite nachzuverfolgen. KI-gestützte Automatisierungen helfen dir, detaillierte Profile zu erstellen und neue Verkaufsaussichten und Zielgruppen zu finden und zu segmentieren. Das „Zuhören“ in Echtzeit löst relevante Inhalte über Web-, Mobil- und E-Mail-Marketing sowie über kostenpflichtige und soziale Kanäle aus. Native Integrationen verbinden die Marketing Automation mit deinen wichtigsten Tools wie deinem CRM, damit deine Teams Marketing- und Vertriebsaufgaben synchronisieren können.

Wer verwendet Marketo Engage?

Für B2B- oder B2C-Unternehmen, die auf Kundennähe, maßgeschneiderte und skalierbare Segmentierung, Personalisierung und weitreichendes Kundenengagement Wert legen.

Marketo Engage Software - 1
Marketo Engage Software - 2
Marketo Engage Software - 3
Marketo Engage Software - 4
Marketo Engage Software - 5

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Bewertungen über Marketo Engage

Durchschnittliche Bewertung

Gesamt
4,3
Benutzerfreundlichkeit
3,8
Kundenservice
3,9
Funktionen
4,3
Preis-Leistungs-Verhältnis
3,8

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
41%
4
45%
3
13%
2
1%
1
1%
Jana
Jana
Senior Director Of Marketing in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A top-tier marketing automation service.

5,0 vor 9 Monaten

Kommentare: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Vorteile:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Nachteile:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Emma
Emma
Senior Director Product Marketing in USA
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Definitely one of the top Marketing automation tools out there.

4,0 vor 9 Monaten

Kommentare: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Vorteile:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Nachteile:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Nzole
Junior researcher in USA
Bildungsmanagement, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Pros and cons of Marketo Engage

5,0 vor 2 Monaten Neu

Vorteile:

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Nachteile:

The user interface is relatively not friendly and might be challenging for new users.

Julia
Marketing CRM Coordinator in USA
Anwaltskanzlei, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Marketo Mayhem

1,0 vor 5 Jahren

Kommentare: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Vorteile:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Nachteile:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Ogarekpe
Implementation Engineer in USA
Informationstechnologie & -dienste, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Superb tool to transform your marketing efforts

5,0 vor 2 Monaten

Kommentare: This tool is a game changer in elevating your marketing efforts and driving engagement.

Vorteile:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Nachteile:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.