Was ist Omeda?

Explore all of the advantages that come with Omeda's complete, end-to-end audience management solution. Activate your audience in real-time with Omedas marketing automation and customer data platform (CDP). Engage your customers on multiple channels whether they be email, print, web, social media, mobile or events. Omeda is an enterprise solution in the MarTech space that brings together disparate first party data to drive revenue for its client base of over 900 brands.

Wer verwendet Omeda?

Omeda's unified data management system is best suited for organizations with large, disparate audiences. Media companies, DTC, and associations all find value in our end-to-end solution.

Omeda – Details

Omeda

Omeda – Details

Omeda

Omeda – Videos und Bilder

Videos zu Omeda
Omeda Software - 1 - Vorschau
Omeda Software - 2 - Vorschau
Omeda Software - 3 - Vorschau
Omeda Software - 4 - Vorschau
Omeda Software - 5 - Vorschau

Kosten ähnlicher Produkte wie Omeda vergleichen

Startpreis

Nicht verfügbar
Nicht verfügbar
29,00 $/Monat
10,00 $/Monat

Kostenlose Version

Kostenlose Version Nein
Kostenlose Version Ja
Kostenlose Version Ja
Kostenlose Version Ja

Gratis Testen

Gratis Testen Nein
Gratis Testen Ja
Gratis Testen Ja
Gratis Testen Ja

Omeda – Bereitstellung und Support

Kundenbetreuung

  • E-Mail/Helpdesk
  • FAQ/Forum
  • Wissensdatenbank
  • Telefon-Support

Einsatz

  • Cloud, SaaS, webbasiert

Training

  • Persönlich
  • Live Online
  • Webinare
  • Dokumentation
  • Videos

Funktionen von Omeda

  • ACH Zahlungsabwicklung
  • API
  • Abonnementverwaltung
  • Abonnementverwaltung
  • Abrechnung & Rechnungsstellung
  • Abrechnungssatz-Management
  • Aktivitäts-Dashboard
  • Alarmfunktion / Benachrichtigungen
  • Anmeldung / Onboarding
  • Anpassbare Berichte
  • Anpassbare Felder
  • Anpassbare Vorlagen
  • Auftragsmanagement
  • Berichterstattung und Statistik
  • CRM
  • Daten-Import / -Export
  • Datenvisualisierung
  • Drittanbieter-Integration
  • Echtzeit-Analytik
  • Echtzeit-Berichterstattung
  • Echtzeit-Daten
  • Elektronische Zahlungen
  • Erinnerungen
  • Ertragsmanagement
  • Integration in die Buchhaltung
  • Kontakt-Datenbank
  • Kreditkartenbearbeitung
  • Kundendatenbank
  • Kundenkonten
  • Kundenportal
  • Kundenprofile
  • Kundenspezifisches Branding
  • Mahnwesen-Management
  • Mehrere Währungen
  • Mehrsprachig
  • Nutzungsverfolgung/-analyse
  • Produktkatalog
  • Rabattmanagement
  • Rechnungsmanagement
  • Rechnungsverarbeitung
  • Self-Service Portal
  • Steuermanagement
  • Stornierungsmanagement
  • Suchen / filtern
  • Transaktionshistorie
  • Umsatzrealisierung
  • Umsatzsteuer-Management
  • Wiederkehrende- / Abonnement-Abrechnung
  • Zugriffskontrollen / Berechtigungen
  • Zusammenfassende Berichte

Siehe die vollständige Aboverwaltung Software Liste

  • AB-Tests
  • API
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Alarmfunktion / Benachrichtigungen
  • Anpassbare Vorlagen
  • Berichterstattung und Statistik
  • Customer Journey Mapping
  • DSGVO-Compliance
  • Datenintegration
  • Drittanbieter-Integration
  • E-Mail Marketing
  • E-Mail-Management
  • E-Mail-Tracking
  • Echtzeit-Analytik
  • Echtzeit-Daten
  • Empfehlungen
  • Engagement-Tracking
  • Ereignisgesteuerte Aktionen
  • Etikettierung
  • Kampagnen-Segmentation
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Kanalmanagement
  • Kontakt-Datenbank
  • Kontaktmanagement
  • Kundenaktivitäts-Tracking
  • Kundendatenbank
  • Kundenprofile
  • Kundensegmentierung
  • Lead-Erfassung
  • Lead-Generierung
  • Lead-Qualifizierung
  • Leadmanagement
  • Mehrfache Datenquellen
  • Multi-Channel-Kommunikation
  • Multichannel-Marketing
  • Personalisierung
  • Prädiktive Analytik
  • Prädiktives Modellieren
  • Umfragen & Feedback
  • Verhaltens-Tracking
  • Verhaltensbezogene Analysen
  • Vorlagen-Management
  • Zielgruppen-Targeting

Siehe die vollständige CDP-Software Liste

  • AB-Tests
  • API
  • Abonnementverwaltung
  • Abonnenten-Management
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Anpassbare Felder
  • Anpassbare Formulare
  • Anpassbare Vorlagen
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Berichterstattung und Statistik
  • Bildbibliothek
  • CAN SPAM-Compliance
  • CRM
  • Drag-and-Drop
  • Drip-Kampagnen
  • Drittanbieter-Integration
  • Dynamische Inhalte
  • E-Mail Marketing
  • E-Mail-Management
  • E-Mail-Tracking
  • E-Mail-Verteilung
  • E-Mail-Vorlagen
  • Echtzeit-Analytik
  • Email-Kampagnen-Management
  • Engagement-Tracking
  • Ereignisgesteuerte Aktionen
  • Kampagnen-Segmentation
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Klick-Tracking
  • Kontakt-Datenbank
  • Kontaktmanagement
  • Kundenbefragungen
  • Kundensegmentierung
  • Kundenspezifisches Branding
  • Lead-Erfassung
  • Listen-Management
  • Mailinglisten-Management
  • Mehrere Kampagnen
  • Mobil-ootimierte E-Mails
  • Multichannel-Marketing
  • Social-Media-Integration
  • Spam-Blockierung
  • Vorlagen-Management
  • WYSIWYG-Editor
  • Web-Formulare
  • Zielseiten / Web-Formulare

Siehe die vollständige E-Mail Marketing Software Liste

  • AB-Tests
  • API
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Analytik / ROI-Verfolgung
  • Angebot in sozialen Medien
  • Anpassbare CTAs
  • Anpassbare Formulare
  • CRM
  • Daten-Import / -Export
  • Drag-and-Drop
  • Drip-Kampagnen
  • Drittanbieter-Integration
  • Dynamische Inhalte
  • E-Mail Marketing
  • E-Mail-Tracking
  • E-Mail-Verteilung
  • Echtzeit-Daten
  • Engagement-Tracking
  • Ereignisgesteuerte Aktionen
  • Individuelle Anpassung
  • Kampagnen-Segmentation
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kontaktmanagement
  • Konversion-Tracking
  • Kundendatenbank
  • Kundenspezifisches Branding
  • Lead-Erfassung
  • Lead-Generierung
  • Lead-Qualifizierung
  • Leadmanagement
  • Marketing-Automatisierung
  • Marketingkalender
  • Mehrere Kampagnen
  • Mobiler Zugriff
  • Multi-Channel-Kommunikation
  • Multichannel-Marketing
  • Multivariate Tests
  • SMS-Marketing
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Verkaufsanalyse
  • Visuelle Analytik
  • Vorlagen-Management
  • Website-Analytik
  • Websitebesucher-Nachverfolgung
  • Workflow-Management
  • Zielseiten / Web-Formulare

Siehe die vollständige Marketing Automation Tools Liste

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Erfahrungen mit Omeda

Alle 14 Nutzerbewertungen lesen

Durchschnittliche Bewertung

Gesamt
4,8
Benutzerfreundlichkeit
4,2
Kundenservice
4,8
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,6

Nutzerbewertungen nach Bewertung

5
11
4
3

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Jon H.
Jon H.
Director of Digital Media in USA
Verifizierter Nutzer auf LinkedIn
Verlagswesen, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Omeda CDP

5 vor 11 Monaten

Kommentare: Omeda's staff has been incredibly helpful and supportive since we onboarded with them several years ago now. They are helpful in making recommendations on how we use their platform and help to make us aware of current trends or how we could be better utilizing their platform.

Vorteile:

Once fully implemented it was fairly easy to roll out campaigns to our websites, email, etc.

Nachteile:

The Form Builder is the platform with the hardest learning curve for me. With that said Omeda has made large strides in making this more user friendly.

Kyle S.
Director of Digital Media in Kanada
Verlagswesen, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Why Omeda? The better question is why not Omeda?

4 vor 10 Monaten

Kommentare: We've been with Omeda for 18 months now and it has been great to work with a company in the publishing and marketing space that understands the business and understands our business, B2B, specifically. We have a team at Omeda that works very closely with our Audience Development and Digital departments and I don't think there is a day that goes by where we don't ask our reps a question or they are responding to our tickets in a timely fashion.

Vorteile:

The overall feature set is impressive. From list management to the built-in Customer Data Platform and the email marketing / sending platform to creating customized journeys for readers that push content depending on action to Social Media, web sites and additional email sends. Combining all of these features really helps when having to look at all the different platforms out there that can provide each of these services separately... makes the decision to purchase that much easier knowing that its under one roof.

Nachteile:

There's always a need for iteration when software is involved. User interface oddities here and there come to mind, however, these oddities can be overcome just by learning the software and understanding why things are the way they are. Can it be improved? Absolutely! Omeda constantly pushes out new builds throughout the year that address things and are open to putting your requests into the build sequence.

Paul D.
Director of Audience in USA
Verlagswesen, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Randall Reilly Omeda Review

4 vor 8 Monaten

Kommentare: Despite the items listed in "cons", our overall experience has been very positive. One area Omeda excels is in client service. We love [SENSITIVE CONTENT HIDDEN], our account rep. When [SENSITIVE CONTENT HIDDEN] was our account rep it was the same. Omeda is very responsive and always willing to show us how to use the product to achieve our business goals. When we hit the pause button on an initiative, or pursue an alternate solution, Omeda is very flexible with us. We truly feel like we have a partner who wants to help us succeed and who is always pushing us forward.

Vorteile:

The ability to have one centralized location where we can store vast amounts of demographic, firmographic and behavioral data that we can activate instantly via email or off-platform in social and search is paramount to our business. Additionally, Omeda's previous management of our print fulfillment eased the integration of our magazine subscribers into our known audience. Omeda gives us the ability to handle all the key elements of our business. We can deploy our editorial products and track engagement. We can conduct audience development campaigns using Odyssey, personalizations, and standalone campaigns. We can provide continually refreshed audiences to activate on other platforms like Google and Facebook. Lastly, the sheer amount of data Omeda is able to store gives us access to insights on our audience we've never had until now.

Nachteile:

The UI of accessing standard reports does not compare to that available from many competitors. It is cumbersome to pull reports and often involves complex queries in Audience Builder. Outputs often need to go into another piece of software for visualization or manipulation. Additionally, while we know you are a customer-centric database, it has been challenging for us to get basic information on subscriber growth and attrition. We feel that with so Omeda having so many publisher clients we can't be alone in this request. Anyone managing a newsletter or digital subscription product needs to know how many subscribers they are adding or losing on a regular basis. Lastly, while we have heard that improvements are on the horizon for Dragon Forms, their sole benefit right now is the immediacy of information passthrough into Omeda. Their UI and ability to be customized lags behind other free options and frequently forces the question of whether user experience or CDP convenience is more important on a project.

Ade A.
Online Digital Marketer in Nigeria
Informationsdienst, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

I highly recommend Omeda for Newsletters and Email marketing Management

5 vor 3 Wochen Neu

Vorteile:

The support team made the on-boarding and use of the platform look seamless. They engaged with us constantly to ensure we are getting the best out of the system as related to our business and audience.

Nachteile:

There is so much to learn, it gets clumsy for me sometimes

Roberta M.
SVP Product Development in USA
Medienproduktion, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Systems Consolidation and Workflow Efficiency

5 vor 11 Monaten

Kommentare: Implementation went well. It was a huge project with a massive amount of data. We were converting a large audience database with print, digital, email, and behavior information. At the same time, we had to ramp up IP addresses, clean the email data, and migrate over to the Omeda ESP. We had to connect the Omeda CDP as well. For a large under taking, the project management went well and it ran relatively smoothly. Issues were dealt with and we moved forward.

Vorteile:

Ever look at your operations team and ask yourself why does it take so long to get things done? Ever ask, why are things so hard and then look at your tech stack with the volume of systems and shake your head and say, oh, that's why. Well that was the boat we were in. We removed 3 systems: Salesforce Marketing Cloud, Tealium and an audience system called Knowledge Marketing. We consolidated everything into a single technology stack on the Omeda platform. Our audience database members grew by 37%. We had 56% efficiency in email operations which is staggering for a small team. And we had 100% redeployment of our database and development IT resources allocated to true development projects to grow our business. Guess what folks, that's what I call true growth, scale and efficiency in operations.

Nachteile:

When you consolidate systems, you obviously are removing a best in breed system that has tremendous power because that applications core existence was built for a single job. So we did trade off on some functionality in the area of CDP and on the audience platform. However, I go back to the over whelming increase in operation efficiency within the email department. Our email deployment team is small. The Salesforce Marketing Cloud tool, if you have used is it before is a large beast. To many clicks, hops, jumps from screen to screen. Complicated and time consuming. The email team sets up and deploys emails in a fraction of the time it takes. And with the audience database being directly integrated in real time with the email platform, the job is seamless and the reporting is tremendous. 360 degree, non-stop view of the customer. So there will always be a tradeoff on some functionality. I can live with that to gain efficiency, scale and better visibility into the data.