TrueClicks

Trueclicks gave a huge boost on campaigning quality

Vorteile:

Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality The gamification element drives people to work even harder and reaching perfect scores.

Nachteile:

That it didn't exist when I was doing an operational job

A Game Changer for Agencies

Kommentare: Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything!

Vorteile:

Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization by team member is also unmatched and has improved our workflow ten-fold! One more thing we love about TrueClicks is the customer service! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients.

Nachteile:

I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.

In Betracht gezogene Alternativen: Optmyzr, Opteo, Adzooma und Adalysis

Gründe für den Wechsel zu TrueClicks: We chose TrueClicks because our major concerns were answered with the platform. Our biggest want was budget pacing monitoring after we had a few instances of accounts over spending. This checked that box and so many more. On top of that, TrueClicks was in budget. It was mid range compared to the other platforms we looked at but worth every penny!

Life saver

Kommentare: Average experience. I know most of the functions, although I don't use everything.

Vorteile:

The overview of all my accounts. The auto apply function to fix the annoying Google ads recommendations.

Nachteile:

Nothing in particular. We are very satisfied with TrueCliks

Trueclicks

Vorteile:

Trueclicks makes it so easy to get an overview of an account and then audit it!

Nachteile:

While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future!

An amazing way to reduce manual account hygiene tasks

Vorteile:

It gives an overview of the most important subjects of your account, such as disapprovals, optimizations and outliers. I like the fact that it gives you a clear overview and you know how your account is doing in a couple of minutes.

Nachteile:

To benefit from all the features you need to make time to implement all necessary information such as budgets and targets. Since these budgets and targets could change often or are not completely set and stone this requires some time.

Trueclicks Review 2024

Kommentare: It has been great for the management of all our accounts and keeping track of budgeting, also the addition of the CPA tracking has been an awesome tool t help us prio4etize which accounts need optimizing

Vorteile:

-I love having once place to see and manage all the account that I oversee versus having to sift through accounts managed by others -The recommendations are great when I am stumped and not seeing what other optimizations I could be making -The CPA and budget pacing tools are great for keeping track of spend and seeing an overall idea of how camping is looking for CPA performance

Nachteile:

Could share or push more of the training and updates, as I am not sure what AB testing and data import options they have available

Nice to have to quickly evaluate the quality of your ads

Kommentare: I like TrueClicks as a tool to evaluate my campaigns once every two weeks. To investigate errors and quick wins.

Vorteile:

I like it that you can easily see what critical errors are in the account and if there are other errors with a high priority. Besides, you can easily make changes to ads and settings within TrueClicks. You don't necessarily need to navigate to Google Ads to make important changes.

Nachteile:

Sometimes optimizations are not important or relevant for the ads account, but you get a lower account percentage in TrueClicks when you keep these optimizations open. In case you want a high TrueClicks score, you might make some changes you are not 100% fond off.

Every PPC Specialist should be using it

Kommentare: My team uses it daily to monitor campaigns and never miss an issue. Also very useful to put projects on the roadmap thanks to deeper analysis on quality score, impression share or match types.

Vorteile:

Plug and play, simple to use and good tips. The tool goes beyond simple analysis and gives you best practices reminders. You can see it was built by real PPC experts; and a beginner could step up really fast just by using it.

Nachteile:

Not much I dislike except seeing a low Trueclicks score for a client when the reasons are out of my control

Great tool for keeping track of your ad account's hygiene

Vorteile:

I like to use this tool couple times per week to check all accounts I manage for any problems or optimisations. Information about accounts also includes non-bidding changes' amount which helps to prioritize focus between all accounts. Most invaluable feature to me would be indication about errors in the account and function which allows you to fix errors through Trueclicks platform, without the need of opening any of the accounts on Google Ads platform.

Nachteile:

Performance indication emails can get a bit too spammy. Also query mining doesn't always makes sense, but it still is nice-to-have functionality. Under performing landing pages is also often dismissed by me since most of the times the landing pages are either specific for the ad or limited in number which kind of ties my hands when it comes to changing them.

How TrueClicks makes my life a bit easier

Kommentare: "I'm thrilled to have begun using TrueClicks. It not only enhances my efficiency but also saves me a significant amount of time. Its utility in managing multiple accounts simultaneously is exceptionally valuable.

Vorteile:

I appreciate the clarity with which major discrepancies in our accounts are identified, and the convenience of rectifying them through API integration

Nachteile:

Sometimes the load times are quite annoying. Also, the Language support for CZ is not done yet and we get quite funny recommendations when it comes to headlines, descriptions etc.

OrangeValley Feedback

Kommentare: Useful tool to make campagne management more efficient

Vorteile:

- performance boundaries are checked automated - receiving automated emails with relevant alerts - budget management - check spelling and grammar in different languages

Nachteile:

- setting up all settings (but necessary) - PMax insights

Effective and Easy to Use

Kommentare: Very easy to use and great to understand overall hygiene of the account - paired with other hygiene checks it's very effective.

Vorteile:

I appreciate the error management within the site, particularly being able to quickly fix issues within the accounts on site.

Nachteile:

I think some of the flags are a bit broad, and don't have a lot of room to modify exclusions or exceptions based on account specific processes - this particularly in reference to branded and non-branded query flags.

TrueClicks - The Ultimate tool for comprehensive oversight for specialists and team leads

Kommentare: TrueClicks has not only assisted my team in working more purposefully but has also significantly enhanced overall team performance. As a team manager, I can confidently state that TrueClicks is well worth the investment and has become an essential tool in my pursuit of successful team management.

Vorteile:

User-Friendly Interface Increased Efficiency

Nachteile:

The inclusion of the new campaign types, Performance Max or Discovery, in the checks does not appear to be as effective.

Trueclicks ppc management

Vorteile:

- easy menu's - great visualisations of improvements

Nachteile:

- sometimes the given optimizations are not relevant

A Great Product That Keeps Improving

Kommentare: Have used a variety of PPC management systems and found Trueclicks to be the most consistent and stable. Offering a wide range of optimisation prompts.

Vorteile:

User interface is well designed and intuitive.

Nachteile:

Some new features were slow to deploy, but the speed of development has improved.

Great help for all our consultants

Vorteile:

The quick overview of the status of your accounts, the score initially raises a flag when somethings wrong. Hygien tasks which normally takes a lot of time are now a piece of cake. With this we can garantuee a overall quality of our clients accounts

Nachteile:

The only thing we missed was the ability to download reports and visuals of campaign results to share directly with our clients.

In Betracht gezogene Alternativen: Opteo

Gründe für den Wechsel zu TrueClicks: More advanced features for auditing, hygien and campaign management

Trueclicks

Vorteile:

Saves time "Sleep better" with the extra control the tool gives me Easy to use

Nachteile:

Sometimes there are bugs (but they always fix them quickly)

Needed resource for all media teams

Vorteile:

As a director - quick, accurate, view of account health helping leadership know where to dive in and support the team.

Nachteile:

Slower timeline to additions/features and longer time to manually run audit. Improving overtime.

Semir Feedback

Kommentare: Very useful tracking tool for everyday performance.

Vorteile:

Quick audits that I can review and share insights with my team of clients.

Nachteile:

Too many notifications at some point, but they are not useless.

Solid Tool

Vorteile:

Great at quick audits and very easy to use

Nachteile:

Great tool, but would love to have more features.

Quick insights into your PPC campaigns

Kommentare: Very good value for money, I would recommend TrueClicks.

Vorteile:

The ease of use of the product. It's super easy and very user-friendly designed.

Nachteile:

Sometimes it's not possible to automatically resolve issues straight from TrueClicks.

Google Ads

Vorteile:

Quickly find out what is wrong with my campaign and optimize

Nachteile:

Nothing - I liked it very much and recommend it

A practical tool

Vorteile:

Budget pacing feature is really handy. As an agency we need to check the spend on a daily basis for multiple clients to make sure we are on track with our spending. Trueclicks shows exactly the metrics that we need for budget pacing.

Nachteile:

Providing optimization suggestions for paused campaigns and ads.

Almost always worth the money

Kommentare: A great time-saver and independent piece of software necessary for the PPC specialist of 2021.
Better than OptiScore from Google, more actionable and not solely focused on growth.

Vorteile:

Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Nachteile:

Updates on the score might take a while to see in the TC interface after changes have been made in Ads.

TrueClicks

Vorteile:

- Saves time (query mining, checklist adopted campaign features/extensions) - Saves money (leaking budgets, incorrect keyword matching, 404s, etc) - Gives 'honest' scores vs Googles own (biast) Optiscore

Nachteile:

- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts - Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc