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Google Ads
Was ist Google Ads?
PPC-Lösung, mit der Unternehmen Online-Geschäftswerbung verwalten können, um Website-Besuche zu generieren und den Umsatz zu steigern.
Google Ads bietet auch die Keyword Planner Integration die Nutzern dabei hilft, neue Schlüsselwörter ausfindig zu machen. Die Ideen lassen sich direkt in bestehende Google Ads Konten importieren, um mit diesen Schlüsselwörtern kostenpflichtige Werbung zu schalten. Der Keyword Planner liefert zudem Keyword-Ideen für die eigene Website. Die gefundenen Vorschläge eignen sich für die interne Suchmaschinenoptimierung, die direkt auf der Website erfolgt und vom Websiten-Betreiber eigenständig zu implementieren ist.
Wer verwendet Google Ads?
Google Ads eignet sich sowohl für große Agenturen wie auch für private Anwender.
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Google Ads
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Bewertungen über Google Ads
Best tool for product advertisement.
Kommentare: Google Ads is one of the best and effective way of advertising one's product/services and reach masses. I have very delighted by using Google Ads.
Vorteile:
I have been using Google Ads for more than 4 years now. It is one of the best way to advertise products and services for yourself or your clients. The user interface is quite easy to learn and the experience overall is clean. One can get accurate reporting and ad analytics about the cost spent and revenue generated for a specific Ad campaign. Overall, good experience so far.
Nachteile:
Although there is not much to dislike about Google Ads. I just have one suggestion to improve the algorithm of approving ads as sometimes Ads get disapproved by error.
In Betracht gezogene Alternativen:
A fantastic tool for advertisers but beware of high costs.
Kommentare: Fantastic tool for any type of business or media agency. One of the most simple yet also complex tools for advertising out there.
Vorteile:
Google Ads is a fantastic tool for Ad and SEO management. It allows you to target any cohort or geographic with fantastic results delivering the conversion you are looking for. Their analytics tools allow you to see your results, conversions, conversations and most importantly conduct A/B testing for best results.
Nachteile:
Google Ads, as many Google products, is quite the monopoly. Due to their massive leader presence everyone is paying for Google ads which increases your spending costs massively while trying to compete for the same space. Beware of costs running up your budget.
Terrible customer service
Kommentare: It is horrible and very stressful. There no one to help me to tell me what is going on with my account. I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal. I have done multiple appeals. My account was suspended due to suspicious payment activity. I am not sure what that even means. I have made multiple attempt for months trying to fix this. There is no one to help me.
Vorteile:
You can attract a lot of attention to your business
Nachteile:
The customer service is horrible. There is no customer service. They suspend your account with no explanation. There is no way to fix it. They turn down ads for no real reason. There is no one to talk to or to assist you. My account also says that I need to make a payment. When I go to my account it says that the administrator needs to make a payment. I am the administrator. Also earlier this year, Google was disapproving ads because I included addiction services. I am a therapist and I do provide addiction services. This is unacceptable. I feel like giving up. I have read other reviews. I believe that this is being done on purpose with small businesses. While larger businesses do not have this issue because they have larger budgets. The biggest issue is that there is NO ONE to talk to about this. I am considering going back other options besides Google because this really is screwed up. I heard that I should look into Bing, Yelp, or another company. I have looked up ways to file a lawsuit against Google because I feel like there is some sort of discrimination happening.
Search ads for anyone... who knows what's going on
Kommentare:
It is available for anyoneone to use with any budget size, but can be very tricky to run campaigns with a good return. It can get very complicated so most of the time it will require a specialist or freelancer to manage effectively, or a lot of dedication to learn the craft. It needs to be correctly integrated into every connected Google product as well as your site and any third parties, for the tracking to have any significance.
It's very hard to oversee anyone working on your account (eg. agency) if you don't know your stuff in detail. And if you do, you might be better off managing it yourself.
Vorteile:
The best way to reach customers with purchase intent.
Nachteile:
Complicated, hard to get a good oversight of the whole product to truly know what you're doing.
Uses many targeting parameters to reach wider target audiences
Kommentare: We design websites, create content, and help clients enhance their online presence through marketing campaigns. Google Ads has been a useful tool for us and our clients to reach the appropriate clients. The platform is fairly easy to use, and it provides helpful metrics to make important data-guided decisions and reach more audiences. You can find helpful content online if you don't understand anything or encounter challenges. However, the cost of running campaigns could be high, especially if you have many established competitors using Google Ads.
Vorteile:
I like Google Ads because it allows clients to target the right audience and tailor their campaigns to meet their expectations. It helps reach a more relevant audience based on their behavior, demographics, keywords they use, or geographical location. The PPC option ensures you only pay for what you get. The analytics tool provides helpful information to help a business make sound decisions.
Nachteile:
Competition is a major challenge when using Google Ads. Since it is a popular marketing solution, most businesses are using it. Therefore, you might spend a significant amount of money to get tangible results. You have to learn the basics of using Google Ads and experiment with different campaign targets before you know what works for you. Some people use Ad Blockers to enhance their experience online, reducing the ability to reach a wider audience.
