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Was ist Google Ads?

PPC-Lösung, mit der Unternehmen Online-Geschäftswerbung verwalten können, um Website-Besuche zu generieren und den Umsatz zu steigern.

Google Ads bietet auch die Keyword Planner Integration die Nutzern dabei hilft, neue Schlüsselwörter ausfindig zu machen. Die Ideen lassen sich direkt in bestehende Google Ads Konten importieren, um mit diesen Schlüsselwörtern kostenpflichtige Werbung zu schalten. Der Keyword Planner liefert zudem Keyword-Ideen für die eigene Website. Die gefundenen Vorschläge eignen sich für die interne Suchmaschinenoptimierung, die direkt auf der Website erfolgt und vom Websiten-Betreiber eigenständig zu implementieren ist.

Wer verwendet Google Ads?

Google Ads eignet sich sowohl für große Agenturen wie auch für private Anwender.

Google Ads Software - 1
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Du bist nicht sicher, ob Google Ads das Richtige ist? Mit einer beliebten Alternative vergleichen

Google Ads

Google Ads

4,5 (913)
Keine Preise gefunden
Kostenlose Version
Kostenlose Testversion
15
1
4,1 (913)
4,3 (913)
3,9 (913)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
2,00 $
Monat
Kostenlose Version
Kostenlose Testversion
6
Keine Integrationen gefunden
4,5 (830)
4,4 (830)
4,0 (830)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über Google Ads

Durchschnittliche Bewertung

Gesamt
4,5
Benutzerfreundlichkeit
4,1
Kundenservice
3,9
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,3

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
62%
4
28%
3
6%
2
2%
1
3%
Christine
Christine
Executive Director in Kenia
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A must have for every business

5,0 vor 3 Jahren

Kommentare: So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable.

Vorteile:

Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online.

Nachteile:

The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results.

Šimon
Owner in Tschechien
Textilien, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Google ads

5,0 vor 2 Monaten Neu

Vorteile:

A tool that is essential for doing business online. It is almost impossible to do business without this program. We use it every day and it is connected to all our e-shops.

Nachteile:

I have to use an ether worker who sets up google ads, because the setup is quite complicated. It has many features..

Laura
Owner in USA
Verifizierter Nutzer auf LinkedIn
Psychische Gesundheitsfürsorge, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung
Quelle: GetApp

Terrible customer service

1,0 letzten Monat Neu

Kommentare: It is horrible and very stressful. There no one to help me to tell me what is going on with my account. I have tried calling Google and I get transferred to an automatic system stating that my account is suspended and to do an appeal. I have done multiple appeals. My account was suspended due to suspicious payment activity. I am not sure what that even means. I have made multiple attempt for months trying to fix this. There is no one to help me.

Vorteile:

You can attract a lot of attention to your business

Nachteile:

The customer service is horrible. There is no customer service. They suspend your account with no explanation. There is no way to fix it. They turn down ads for no real reason. There is no one to talk to or to assist you. My account also says that I need to make a payment. When I go to my account it says that the administrator needs to make a payment. I am the administrator. Also earlier this year, Google was disapproving ads because I included addiction services. I am a therapist and I do provide addiction services. This is unacceptable. I feel like giving up. I have read other reviews. I believe that this is being done on purpose with small businesses. While larger businesses do not have this issue because they have larger budgets. The biggest issue is that there is NO ONE to talk to about this. I am considering going back other options besides Google because this really is screwed up. I heard that I should look into Bing, Yelp, or another company. I have looked up ways to file a lawsuit against Google because I feel like there is some sort of discrimination happening.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Helping my clients generate leads!

5,0 vor 4 Monaten

Kommentare: Overall my experience has be excellent for myself and clients. The analytic reports help me better understand why certain campaigns run successfully and why some don’t. In return, I am better able to set my clients up for success. I love how we can run multiple campaigns for clients, adjust them, and receive great reports on how they are performing.

Vorteile:

Google ads is by far the marketing solution for lead generation. As an Account Executive, I sell and implement Google Ads for my clients and we have had a lot of success generating leads for them. I love how in-depth the analytics are and easy to understand which campaigns have worked best and why. Google Ads is an essential tool for any business to generate leads and leverage more sales.

Nachteile:

They can be on the more expensive side when it comes to running paid ads, however, they do pay off and are worth the price.

Morgan
Director of Operations in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great SEM tool for most business

5,0 vor 3 Wochen Neu

Kommentare: Overall, I've had a great experience with Google Ads.

Vorteile:

Google Ads is a great way to target low funnel audience members for most businesses.

Nachteile:

Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder.