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Google Ads
Was ist Google Ads?
PPC-Lösung, mit der Unternehmen Online-Geschäftswerbung verwalten können, um Website-Besuche zu generieren und den Umsatz zu steigern.
Google Ads bietet auch die Keyword Planner Integration die Nutzern dabei hilft, neue Schlüsselwörter ausfindig zu machen. Die Ideen lassen sich direkt in bestehende Google Ads Konten importieren, um mit diesen Schlüsselwörtern kostenpflichtige Werbung zu schalten. Der Keyword Planner liefert zudem Keyword-Ideen für die eigene Website. Die gefundenen Vorschläge eignen sich für die interne Suchmaschinenoptimierung, die direkt auf der Website erfolgt und vom Websiten-Betreiber eigenständig zu implementieren ist.
Wer verwendet Google Ads?
Google Ads eignet sich sowohl für große Agenturen wie auch für private Anwender.
Du bist nicht sicher, ob Google Ads das Richtige ist?
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Google Ads
Bewertungen über Google Ads
Best tool for product advertisement.
Kommentare: Google Ads is one of the best and effective way of advertising one's product/services and reach masses. I have very delighted by using Google Ads.
Vorteile:
I have been using Google Ads for more than 4 years now. It is one of the best way to advertise products and services for yourself or your clients. The user interface is quite easy to learn and the experience overall is clean. One can get accurate reporting and ad analytics about the cost spent and revenue generated for a specific Ad campaign. Overall, good experience so far.
Nachteile:
Although there is not much to dislike about Google Ads. I just have one suggestion to improve the algorithm of approving ads as sometimes Ads get disapproved by error.
In Betracht gezogene Alternativen:
A fantastic tool for advertisers but beware of high costs.
Kommentare: Fantastic tool for any type of business or media agency. One of the most simple yet also complex tools for advertising out there.
Vorteile:
Google Ads is a fantastic tool for Ad and SEO management. It allows you to target any cohort or geographic with fantastic results delivering the conversion you are looking for. Their analytics tools allow you to see your results, conversions, conversations and most importantly conduct A/B testing for best results.
Nachteile:
Google Ads, as many Google products, is quite the monopoly. Due to their massive leader presence everyone is paying for Google ads which increases your spending costs massively while trying to compete for the same space. Beware of costs running up your budget.
Read this!
Kommentare: I will not be back. I will continue to spread my experience on every social media out there.
Vorteile:
They call and call and call. They say they're doing the work but you are supplying and researching. They don't create without you doing most the work.
Nachteile:
They create a URL and phone number that isn't yours. If you decide to cancel them they hijack your information and will not allow you to change to your correct info. After nobody can Google you any longer because the only URL and phone number on your business ad is the one they made up. After your business drops for a couple of months they send you a bill for the URL. $280. I can't change anything until March. I've been dealing with this for months. When I try to get this resolved their staff hangs up on you.
The Best Ad Platform
Kommentare: I have been using Google Ads for over 4 years, it's the best ad platform among all
Vorteile:
It is very smooth in campaign management and reporting
Nachteile:
There is nothing I don't like about Google Ads, it's my favorite
Advertising for Ecommerce
Kommentare: Overall we are making a profit, albeit small at this time.
Vorteile:
I like that you can use performance max to advertise all over Google, websites and YouTube without a lot of work. It is easy to set up and use for my business that targets hunters who need camouflage for turkey hunting, duck hunting, deer hunting and bowhunting.
Nachteile:
The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.
Not looking out for small businesses
Kommentare: Google's changes to Shopping over the last year has killed a lot of small businesses. Ads clearly favor big stores and Amazon. Google outsources their recommendation work so you get constant phone calls from reps with poor communication skills. These managers are never around for more than 3 months. You can't consolidate all your accounts under one rep. Most of the reps are poorly trained. The recommendations they give to merchants are not in the best interest of the merchants. They are geared towards making Google more money at the expense of your business. Products get disapproved in error all the time and it takes a ridiculous amount of resources to get things approved.
Vorteile:
Gets your business in front of customers instantly. Can onboard quickly.
Nachteile:
They change their interface frequently which is confusing for both merchants and marketers. Doesn't play as well with other Google products as you'd expect.
Uses many targeting parameters to reach wider target audiences
Kommentare: We design websites, create content, and help clients enhance their online presence through marketing campaigns. Google Ads has been a useful tool for us and our clients to reach the appropriate clients. The platform is fairly easy to use, and it provides helpful metrics to make important data-guided decisions and reach more audiences. You can find helpful content online if you don't understand anything or encounter challenges. However, the cost of running campaigns could be high, especially if you have many established competitors using Google Ads.
Vorteile:
I like Google Ads because it allows clients to target the right audience and tailor their campaigns to meet their expectations. It helps reach a more relevant audience based on their behavior, demographics, keywords they use, or geographical location. The PPC option ensures you only pay for what you get. The analytics tool provides helpful information to help a business make sound decisions.
Nachteile:
Competition is a major challenge when using Google Ads. Since it is a popular marketing solution, most businesses are using it. Therefore, you might spend a significant amount of money to get tangible results. You have to learn the basics of using Google Ads and experiment with different campaign targets before you know what works for you. Some people use Ad Blockers to enhance their experience online, reducing the ability to reach a wider audience.
In Betracht gezogene Alternativen:
Stay away from google ads, focus on building your brand through social media platforms.
Kommentare: Terrible in every shape and form, they will do whatever they can to grab your money.
Vorteile:
There are no pros to using google ads. If you want to spend £100 to sell something for £20 and repeat this great business practice, then use google ads.
Nachteile:
The discovery team, the on boarding team, the optimisation teams, all useless.
Google Ads - only leads
Kommentare: Google Ads is the king of advertisement, is relative easy to use for beginners, the documentation is very good and has advanced features that can increase the results of the campaigns.
Vorteile:
The most I like at this platform is that you can setup the campaign in a well determinated area so it can increase the conversion. Another good feature is that you can setup a low budget for a campaign and test the results, increasing after for better results or cancel the campaign. The stats of each campaign are shown immediately so it can be compared with live results. Reports are well build and easy to get, even better if you connect Google Ads with Analytics.
Nachteile:
It can get costly with low results when a campaign is set up incorectly, for a better result you need to check the documentation and tutorials.
Online presence and my target audience on Google Ads
Kommentare: It has played a huge role in pulling traffic to my website and leads. This has allowed me to expand my reach, exposure and brand presence; ultimately helping grow my business.
Vorteile:
Google Ads gives us the ability to target customers very tightly via search, display and video campaigns. I appreciate the ability to budget, monitor results, and optimize campaigns in real-time. The comprehensive analytics give you the ability to understand how effective your campaign really was and what ROI it generated.
Nachteile:
It need good management constantly and it is a learning process. Another thing that could potentially hurt your company is the cost of running campaigns, especially in competitive industries.
Business owner's bestie
Kommentare: I appreciate the customization and smart AI features within Google Ads. The process of finding a set up that aligns with my goals is easy enough. It can be a lot to figure out for beginners (it was for me) but I recommend jumping in as soon as you can because, if you rely on internet traffic, it truly affects the growth of your business.
Vorteile:
Thhis is essential to grow your business presence online. It's one thing to have your business listed on Google and its another thing to be capturing leads and actually selling through your online presence. Google Ads helps you grow, plain and simple!
Nachteile:
You get as much out of it as youre willing to invest. I've seen benefits from setting up multiple campaigns with higher budgets and gaining quick growth. Yet, that is not necessarily sustainable. Success can come as slow or as fast as you want.
Google Ads - Every Marketers Saviour
Kommentare: Google ads is providing extensive information on keywords search volume, bid range, competition level etc., which helps to make an informed decision on which keywords to include and which to exclude
Vorteile:
Google Ads is easy to use and helps you advertise on search, display, discovery, youtube etc
Nachteile:
Outbound targeting options are quite limited in comparison with Meta Ads
Great SEM tool for most business
Kommentare: Overall, I've had a great experience with Google Ads.
Vorteile:
Google Ads is a great way to target low funnel audience members for most businesses.
Nachteile:
Over the years Google Ads has done away with a lot of it's data transparency which makes running campaigns a bit harder.
First experience with Google Ads
Kommentare: Using GAds wasn’t really a choice, since they monopolise the search engine marketing space. However, I am disappointed by the user experience in the menus
Vorteile:
“Googling” is a household term, so the ads do get delivered to its target audience. Both online and offline services can be advertised. It has plenty of ad extensions (particularly useful for phone calls)
Nachteile:
Google’s monopoly as a search engine and a marketing tool. The user experience. The navigation pane is not intuitive at all. The default options are most costly and ineffective. User is often mislead by phrases like “this is an advanced option” against better techniques. The versions always change and not enough educational resources are being released on time
Google Ads
Kommentare: With Google Ads i have the highest ROI, i have tried other networks too but the results were not that good. If you take some courses (can be online) you will master the campaign creation and get the most of your money.
Vorteile:
Weather i want to sell or hire Google Ads is the best solution for this. Creating any type of campaign is easy and the return of investment is high. Reporting and analytics are easy to get and analyze. I think this is the best and only advertising solution you need for any business.
Nachteile:
Creating campaigns is not easy on the advanced mode.
Google Ads
Kommentare: In every business advertising is one of the most important operation and Google Ads does this the best on the market.
Vorteile:
The most I like on Google Ads is the fact that you can choose where and to whom to show ads and this increases the chance of getting leads. The costs of running a campaign is really low and the results are easy to track. Google shows the ads on different platforms and websites so the target audience is really easy to find. To mention here is the support, really helps and is quick.
Nachteile:
No cons for Google Ads, works and give results.
Google Ads
Kommentare: Google Ads delivered many leads at relative low costs, is a great advertising network and well optimized campaigns grow your business.
Vorteile:
Creating a simple campaigns bought me a lot of leads and phone calls for my services. Google shows you many helpful tutorials and videos on how to setup and start a powerful advertising campaigns. The costs are balanced and the return of the investment for my industry is hight. Advertising in different area and for different types of individuals is the most important feature for me.
Nachteile:
For more leads you need to create a campaign in advanced mode wich is not that easy to setup.
One of the best PPC options
Vorteile:
With Google Ads, we can gain a lot of traffic and customer conversions. Translating Google search into qualified traffic helps our company and marketing team to grow.
Nachteile:
Maybe the user interface could be better.
A Powerful, but Costly Advertising Solution
Kommentare: Google Ads is a potent tool for reaching and targeting specific audiences, with robust analytics. Yet, it can be costly and complex to manage, necessitating careful budgeting and optimization.
Vorteile:
What I liked most about Google Ads is its unparalleled reach and targeting capabilities. It allows businesses to precisely target their audience and measure the effectiveness of their ad campaigns, resulting in a powerful tool for online advertising success.
Nachteile:
What I liked least about Google Ads is the potential for high costs, especially for competitive keywords. Managing budgets and optimizing campaigns can be challenging, making it essential for businesses to monitor their spending carefully.
Good software to boost your campaigns
Vorteile:
I recommend this software to everyone, it provides detailed information, ads can appear on Google results. It also allows you to target users who have already visited your website, thus increases the chances of success
Nachteile:
I have never been disappointed since using this software, ad campaigns can get expensive, especially if keyword bidding is competitive.
Google Ads to get noticed
Vorteile:
The ads are easy to set up using your google account.
Nachteile:
There's nothing bad to say about Google Ads.
Google Ads are the reason for our success
Vorteile:
Google ads are an incredible way to get in front of people intending to buy what we offer.
Nachteile:
There's not a lot of helpful ad support from Google. They have recommendations, but they're biased in favor of spending more with Google.
In Betracht gezogene Alternativen:
The go to platform for Paid Search Advertising
Vorteile:
Ease of use and the ability to scale campaign activity to meet various goals. Lots of campaign options targeting different customer journeys and stages of the marketing funnel in 1 platform.
Nachteile:
Google are increasingly moving towards more 'black box' campaigns that reduces control, data and insights of a campaign. Increasingly need to rely on Google to assume they know what's best for the business, than letting in-house marketers control this.
Google Garbage
Vorteile:
Garbage leads and nobody answers the phone
Nachteile:
nobody in the billing department phone, they have someone to answer billing fraud charges.
Google Ads for Business
Vorteile:
I see the results of our ads by the increase in calls and webpage visits.
Nachteile:
It's challenging to learn and you have to have something help or be prepared to study it to be most effective.