Google Ads

Google Ads - the automated ad manager for websites

Vorteile:

Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances.

Nachteile:

It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own.

A Must-Have Platform, But Pretty Complex

Kommentare: Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

Vorteile:

Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

Nachteile:

The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

Google Ads has a high learning curve but is worth it.

Kommentare: Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model. We then reached out to a 3rd party service that was able to configure settings to our needs.

Vorteile:

Google Ads is a necessity for digital marketing. The Ad Manager provides detailed insight into the performance of your campaigns.

Nachteile:

It can be difficult to setup and use if you are not familiar with digital marketing. I would recommend having some familiarity with digital marketing prior to implementing Google Marketing. The results coming out are only as good as the data you have going in.

Use Google Ads to advertise your business and attract customers.

Kommentare: Advertising platform very easy to use and manage campaigns.

Vorteile:

The large inventory of advertising media it has and the scalability it offers in its campaigns at competitive prices.

Nachteile:

The new dashboard design is unintuitive and confusing. They have changed many site functionalities and are difficult to find.

Advertising for Ecommerce

Kommentare: Overall we are making a profit, albeit small at this time.

Vorteile:

I like that you can use performance max to advertise all over Google, websites and YouTube without a lot of work. It is easy to set up and use for my business that targets hunters who need camouflage for turkey hunting, duck hunting, deer hunting and bowhunting.

Nachteile:

The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.