Was ist Google Ads?

PPC-Lösung, mit der Unternehmen Online-Geschäftswerbung verwalten können, um Website-Besuche zu generieren und den Umsatz zu steigern.

Google Ads – Details

Google

2012 gegründet

Google Ads – Details

Google

2012 gegründet

Google Ads – Videos und Bilder

Nicht vom Anbieter bereitgestellt

Kosten ähnlicher Produkte wie Google Ads vergleichen

Startpreis

N/A
N/A
N/A
N/A

Kostenlose Version

Kostenlose Version Ja
Kostenlose Version Nein
Kostenlose Version Nein
Kostenlose Version Ja

Gratis Testen

Gratis Testen Nein
Gratis Testen Nein
Gratis Testen Nein
Gratis Testen Nein

Google Ads – Bereitstellung und Support

Kundenbetreuung

  • E-Mail/Helpdesk
  • FAQ/Forum
  • Wissensdatenbank
  • Telefon-Support

Einsatz

  • Cloud, SaaS, webbasiert
  • Android (mobil)

Training

  • Videos

Funktionen von Google Ads

  • AB-Tests
  • API
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Alarmfunktion / Benachrichtigungen
  • Angebot in sozialen Medien
  • Anpassbare Berichte
  • Anpassbare Felder
  • Anpassbare Formulare
  • Anpassbare Vorlagen
  • Automatische Antworten
  • Berichterstattung und Statistik
  • CRM
  • Content-Management
  • Daten-Import / -Export
  • Drag-and-Drop
  • Drip-Kampagnen
  • Drittanbieter-Integration
  • E-Mail Marketing
  • E-Mail-Management
  • E-Mail-Vorlagen
  • Echtzeit-Analytik
  • Echtzeit-Berichterstattung
  • Echtzeit-Daten
  • Engagement-Tracking
  • Ereignisgesteuerte Aktionen
  • Event-Marketing
  • Kampagnen-Segmentation
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Kampagnenplanung
  • Kanalmanagement
  • Klick-Tracking
  • Kontakt-Datenbank
  • Kontaktmanagement
  • Konversion-Tracking
  • Konversionsraten-Optimierung
  • Kundensegmentierung
  • Kundenspezifisches Branding
  • Lead-Erfassung
  • Lead-Generierung
  • Leadmanagement
  • Mehrere Kampagnen
  • Multichannel-Marketing
  • Social-Media-Integration
  • Visuelle Analytik
  • Vorlagen-Management
  • Web-Formulare
  • Workflow-Management
  • Überwachung

Siehe die vollständige Kampagnenmanagement Software Liste

  • AB-Tests
  • API
  • Aktivitäts-Dashboard
  • Analytik / ROI-Verfolgung
  • Anpassbare Berichte
  • Betrugserkennung
  • Budgetmanagement
  • Daten-Import / -Export
  • Datenvisualisierung
  • Drittanbieter-Integration
  • Echtzeit-Aktualisierungen
  • Echtzeit-Analytik
  • Echtzeit-Berichterstattung
  • Echtzeitüberwachung
  • Engagement-Tracking
  • Für PPC-Kampagnen
  • Gebot-Management
  • Geotargeting
  • Geplante / automatisierte Berichte
  • Kampagnen-Segmentation
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Keyword-Recherche Tools
  • Klick-Tracking
  • Konto-Benachrichtigungen
  • Konversion-Tracking
  • Konversionsraten-Optimierung
  • Leistungskennzahlen
  • Leistungsmanagement
  • Mehrere Kampagnen
  • SEO-Management
  • Social Media-Überwachung
  • Stichwort-Nachverfolgung
  • Trend-Analysen
  • URL-Generator
  • Visuelle Analytik
  • Web-Traffic-Berichterstattung
  • Web-Traffic-Monitoring
  • Werbemanagement
  • Zielgruppen-Targeting
  • Zielseiten / Web-Formulare
  • Zielsetzung / Nachverfolgung

Siehe die vollständige PPC-Tools Liste

  • API
  • Abrechnung & Rechnungsstellung
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Alarmfunktion / Benachrichtigungen
  • Anpassbare Berichte
  • Anpassbare Vorlagen
  • Aufgaben-Fortschrittsverfolgung
  • Aufgabenmanagement
  • Aufgabenmanagement
  • Aufgabenplanung
  • Aufgabenplanung
  • Berichterstattung und Statistik
  • Datei-Verwaltung
  • Datenvisualisierung
  • Dokumentenmanagement
  • Drag-and-Drop
  • Drittanbieter-Integration
  • E-Mail-Management
  • Echtzeit-Aktualisierungen
  • Echtzeit-Analytik
  • Echtzeit-Benachrichtigungen
  • Echtzeit-Berichterstattung
  • Echtzeit-Daten
  • Erinnerungen
  • Etikettierung
  • Filesharing
  • Gantt-/Zeitstrahlansicht
  • Kalenderverwaltung
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kommentare / Notizen
  • Kundenmanagement
  • Kundenspezifisches Branding
  • Leistungskennzahlen
  • Priorisierung
  • Prognosen
  • Projekt-Nachverfolgung
  • Projektmanagement
  • Projektplanung
  • Projektvorlagen
  • Projektzeiterfassung
  • Statusverfolgung
  • Termin-Fristenmanagement
  • Vorlagen-Management
  • Werkzeuge zur Zusammenarbeit
  • Workflow-Management
  • Zeitverfolgung
  • Zugriffskontrollen / Berechtigungen
  • Überwachung

Siehe die vollständige Werbeagentur Software Liste

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Erfahrungen mit Google Ads

Alle 456 Nutzerbewertungen lesen

Durchschnittliche Bewertung

Gesamt
4,4
Benutzerfreundlichkeit
4
Kundenservice
3,9
Funktionen
4,5
Preis-Leistungs-Verhältnis
4,2

Nutzerbewertungen nach Bewertung

5
261
4
148
3
32
2
8
1
7

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Christine O.
Christine O.
Executive Director in Kenia
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A must have for every business

5 vor 6 Monaten

Kommentare: So far I have had an amazing experience with Google Ads as customers and clients have been searching for our products. The customer service support is really good and the Google Ads guide is east to understand. It has helped me managed my Instagram and Facebook Ads. It is also very affordable.

Vorteile:

Google Ads is very useful in my business since it helps me in advertising, in this era of digital advertising it is very intuitive. The bidding strategies are flexible enough for a variety of businesses which makes carrying out different campaigns way easier. Real time tracking has also been made easier. Customers and clients can easily find our products online.

Nachteile:

The features are very complex and overwhelming tile I had to do short courses to know how to manage the Google Ads. It takes a lot of time to start a new ad, and this could take even a week before i begin realizing results.

Mohammed S.
Field Manager in Ghana
Non-Profit-Organisation Management, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

guaranteed outreach, solid results

5 vor 5 Monaten

Kommentare: Beyond the first two months when we weren't too sure of how to reach our goals at the cheapest cost, our campaigns on Google Ads have been the most impactful to our projects. With coverage on Google Maps, our campaigns are not only informative, but also quite actionable and has increased patronage of our (originally) least accessible locations greatly.

Vorteile:

The best thing about google ads is the guaranteed outreach your ad gets while you essentially only pay for the impact of the ad campaign, and not just having your ad broadcast. So then there is never really anything like an unproductive ad campaign with Google Ads. Secondly, for the price of one, ads get broadcast over the several google platforms commonly used in our target communities, so we are able to get better results in shorter times.

Nachteile:

The Display Network option ended up being an added layer we didn't need for our campaigns because it yielded very poor results while costing us quite a bit. We only discovered it after two months when we were scrutinizing the analytics reports.

Julie J.
Digital Marketeer in Belgien
Einzelhandel, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great advertising program

4 vor 2 Wochen Neu

Vorteile:

For me Google ads is a must for every online marketing mix. They have a lot of options to advertise on different platforms and networks all centered in one place (such as YouTube, Google search and display network sites) It's relatively quick to set up and to see results as well.

Nachteile:

Difficult to use, you really need knowledge to use this software. They want you to use automated bidding strategies based on machine learning but this is not always the best way to set up a campaign for your ROI. You really have to know how you can optimize your campaigns. Of course it all depends on your marketing strategy but this makes it difficult for small entrepreneurs for example without professional help.

Christopher P.
Musician in UK
Musik, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

GOOGLE ADS HAS APPALLING CUSTOMER SERVICE WHEN RESOLVING PROBLEMS!!!

1 vor 4 Monaten

Vorteile:

Admittedly the ads are relatively simple to set up- and budgeting can be done easily too. A little difficult to verify that the ads are genuinely running and being placed correctly. After research we noticed a lot of ads were being placed in the most obscure places. But I put that down to inexperience on our part and now feel this can be controlled somewhat.

Nachteile:

Appalling customer service treatment after their own mistake. There have been 23 emails since Dec 2020 relating to Google Ads teams’ error incorrectly disapproving our ad. However, loss of significant revenue resulted from this error. In seeking compensation for THEIR error all Google Ads have done is keep on sending me a template email that states, 'Thank you for your response. I will be glad to assist you further. I understand that it is taking really longer time than usual...We assure you that your query is being attended and I would request you to please allow us s 4-5 business days more to get back to you'. ...and then nothing! No progress report, no management contact even after insisting on it. Clearly Google Ads doesn't really care for its customers except when it's time for US to pay them. We are now in the process of legal action. ...it is now 11.08.2021 at the time of writing this.

Saikat M.
Digital Marketing Specialist in Indien
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

A must-have for any company any business

5 vor 3 Monaten

Kommentare: Beyond the first two months, when I wasn't sure how to achieve our objectives at the lowest cost, our Google Ads campaigns have had the most impact on our initiatives. With Google Maps coverage, our ads are not only informative, but also actionable, and have significantly improved patronage of our (before) least accessible sites.

Vorteile:

"For all parties involved - the publisher, yourself, and, of course, Google Ads - this is a win-win-win situation. It's such a pleasure to have a website that Google Ads has recognized for ad placement." "I'm overjoyed since my ad may now reach the intended demographic, and I've noticed a significant improvement in my business. I'm quite pleased with Google Ads." "I've enjoyed using this software for years and will continue to do so in the future because it produces excellent results." "I like Google Advertising' statistics since they make it simple to set up and then see statistics on your ads to discover which ones are the most effective."

Nachteile:

"Overall, it was a bad experience. Platform is quite unprofessional." "The user interface can be clumsy at times and has resulted in data loss on a few occasions." "It's incredibly deep, with a lot of confusing elements." "The most significant disadvantage of Google Adwords is the high cost of advertisements. This platform is by far the most expensive, which could be a concern in a lower-income country."