ProfitMetrics

Focus on making money instead of revenue!

Vorteile:

The software is the corner stone for us to make money on every marketing channel we use. We have looked at revenue, ROI and ROAS before and a raise in revenue doesn't equal a raise in profit for us, so we only focus on POAS/profit now and make sure that we always make money on every order we ship.

Nachteile:

That you really need to know your numbers and get the setup correct before you can rely on the numbers shown to you.

A must-have for every e-commerce store using paid marketing

Kommentare: Extremely easy to use and doesn't have any learning curve. It provides you with additional revenue-numbers and makes me wonder: Why the heck doesn't everybody has this kind of solution? Especially if it's a classic ecommerce business with ROI/ROAS targets and so on.

Vorteile:

When it's up and running, it seemlessly integrates with the most popular paid marketing channels, such as facebook and Google ads. The main strength of PM is it's ability to show the Profit On Ad Spent easily within both analytics and directly in Google Ads and facebook. That helps me to know excactly how much money i actually earn in revenue through CPC marketing, and not just the turnover.

Nachteile:

I would like even more CPC channels to be integrated in the solution and some further development on their own dashboard. Even though the dashboard is more nice-to-have, than need-to-have, it still has potential to be yet another daily routine with just a little bit of tweaks here and there.

Transparency on ad spend

Vorteile:

ProfitMetrics provided us with an easy-to-read overview of ad spend and gave us a user-friendly tool to set up goals/targets to measure successful ads campaign. With POAS provided by ProfitMetrics, our collaboration with our Digital Agency is more transparent and we are on the same page when setting up new campaigns and measuring impact and earnings.

Nachteile:

I'm missing ways to set up costs based on order qty and pieces. But I've been in dialogue with ProfitMetrics about this, and I'm confident, that this issue will be solved soon.

A great software for advertisers

Kommentare: I use Profitmetrics daily, and use it on all of my clients - I almost see it as a necessity in today's age of advertising, in order to see what you are actually making on your shop and to ensure that what is being spent is also being earned - especially with double attribution on platforms.

Vorteile:

The best feature about Profitmetrics is that you get your profit inside the advertising platforms. To be able to see profit on campaigns, ad sets and ads make it way easier to calculate what is profitable and what is not, especially if you have a wide range of products with different margins. I mostly use Profitmetrics own software for comparing data, look at the overall profit on the shop based on all of the marketing effort online - compare adspend, and set benchmarks for when we are scaling, so we keep an overall bottom line margin while scaling.

Nachteile:

I really do not have any cons about it - the only thing I am looking forward to is attribution, which I know is coming soon.

Crucial tool

Kommentare: If I became responsible for another e-commerce brand this would be the first tool I would implant. I see no reason to get involved with its marketing, so it's important to get the tool on from the start. so we can quickly track down a business that makes money

Vorteile:

the implantation of the tool was quick and easy and we could quickly get an overview of how our brand is performing. Dashboard is definitely the most important tool as it quickly provides insight into how business is going right now.

Nachteile:

I had a single challenge where the product did not quite live up to my expectations. I contacted their support and they quickly got what I was missing