Was ist B2B Intent?
Buyer Discovery bietet B2B-Absichtsdaten von über 9 Millionen monatlichen Softwarekäufern im Website-Netzwerk von Gartner Digital Markets. Im Gegensatz zu Lösungen, die Absichtsdaten von Erstanbietern auf deiner Website aufdecken, identifiziert Buyer Discovery Unternehmen, die aktiv Produktbewertungen lesen, Wettbewerber recherchieren und Kaufabsichten in Kategorien auf den Websites von Gartner Digital Markets demonstrieren. Identifiziere die besten Chancen für dein Vertriebsteam, ziele auf kontobasierte Marketingkampagnen ab und schließe schneller mehr Geschäfte ab.
Wer verwendet B2B Intent?
Dieses Produkt ist ideal für alle B2B-Softwareanbieter, die Absichtssignale von Softwarekäufern auf dem Markt aufdecken möchten.
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Bewertungen über B2B Intent
Buyer Discovery Opened Many More Doors
Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away.
Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.
Buyer Discovery makes Intent Data Easy to Understand
The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.
To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.
Solid data, but frustrating user experience
The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to.
The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience.
Antwort von Gartner Digital Markets
vor 11 Monaten
Thanks for your feedback, Trace! Your challenges are understandable, and we appreciate you letting us know how we could make the platform more user-friendly for sales reps to prospect from it directly. You'll be happy to know that we're working on a fix for that filter resetting issue as we speak! Keep your eyes peeled for an announcement from our team in the next couple of weeks. If possible, we would also recommend integrating Buyer Discovery with your CRM to eliminate those extra steps.
Great data but most have process in place to utilize
Kommentare: The best experience I had with Buyer Discovery was with [SENSITIVE CONTENT] . She went above and beyond to help our small team ulitize the data but at the end of the day we didn't have enough systems in place to really make a splash with this data. However, [SENSITIVE CONTENT] and her team met with us on many calls to try and help us get our systems down.
When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration.
Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies.
Antwort von Gartner Digital Markets
Thank you for your feedback, Abby! We appreciate you sharing your experience with your dedicated client partner and the improvements you made to your LinkedIn campaigns. We have a number of advancements to our product and customer experience launching in early 2023 that will help our clients implement the right processes and seamlessly integrate Buyer Discovery into paid media, email, and sales programs. In the meantime, we're excited to follow your continued success at Swoogo and as a demand generation leader!
Capterra provides high quality intent signals
Kommentare: We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates.
High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer.
The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM.