HubSpot CMS Hub

Preis/Leistung stimmt

Vorteile:

Gute Abbildung der gesamten Vertriebspipeline

Nachteile:

Schwache Analyse von organischen Kanälen

Hubspot is an easy and effective way to manage your digital Marketing Efforts

Kommentare: Hubspot provides us a great platform to really see how our marketing initiatives and efforts are growing our brand. Their reporting tools give us a distinct advantage for narrowing down where our weak points are and how we can better direct our resources.

Vorteile:

Building site pages, graphic emails, making updates to individual pages and the overall ease of use for beginners is incredible. Hubspot has made it easy for both those of us who prefer coding pages and those with little to no coding experience to get things done.

Nachteile:

Personally I wish the design manager was a bit more organized. There is a lot of content that is used once and never again but remains in our content center forever.

In Betracht gezogene Alternativen: WordPress und Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CMS Hub: Hubspot offers the simplest and quickest integrations.

An User-Friendly and Constantly Evolving CMS

Kommentare: Since the customer lifecycle for our business can take years, we struggled with finding a way to keep engaging with those who weren't quite ready to purchase from us. HubSpot has great features called Workflows and Personas that resolved this. When customers sign up on our website, they actually select their own persona right there in our form. This is more efficient than us trying to figure out internally which persona they belong to. Based on the persona they identify as, we use various workflows to send persona-specific emails that help keep our company top of mind when they're finally ready to purchase.

Vorteile:

The great thing about HubSpot is that they're constantly updating their system to give users more options to create a truly custom experience for their clientele. Most recently they have added drag and drop features to make it easier customize the look and feel of their content even if you're not too tech savvy. Previously you used to have to purchase templates from 3rd parties, but now much of the customization can be done with HubSpot's own tools. Also, HubSpot is always adding new apps to their marketplace so you can connect your account with other business tools you already use like Google Ads or Instagram. Another great feature are the Customer Success Managers. Our Customer Success Manager is well informed and does a great job with informing us about new features that can help improve how we use the platform.

Nachteile:

If you're not a coder, you must make sure you have someone on staff or hire a freelancer to assist you. Sometimes to fully customize the look and feel of our website and content, we need to go into the source code and remove or rewrite lines of code. You definitely need a skilled web specialist on hand if you're not well versed in this.

Basic CMS that works well with the Hubspot CRm

Vorteile:

That it is fully integrated with the CRM out of the box.

Nachteile:

The A/B testning is weak, allowing you only to try out one page at a time. Hinders you from getting a full view of the impact each page had on the overall goal.

In Betracht gezogene Alternativen: Webflow

Warum HubSpot CMS Hub gewählt wurde: The integration with the crm.

Zuvor genutzte Software: WordPress

Gründe für den Wechsel zu HubSpot CMS Hub: We could not find a local Webflow agency in our region.

Hubspot is a great all-in-one solution to your CMS, CRM, and web needs

Kommentare: Overall I am satisfied with Hubspot CMS, once the I understood the tool completely and understand its quirks I experience far less frustration with the platform and it helps with most business operations every day.

Vorteile:

It's seamless transparency and connection across its platform, from the promotion, to the website, to the CRM, to the reporting.

Nachteile:

The learning curve at times can be a little steep for new users and it can be easy for someone to kinda get lost and not know how to do things properly. There's numerous ways to do a certain objective and it can commonly cause them to do it in a way that works for them, but may cause ripple effects down the line that break some things. Showing more dependencies and why an unconventional way of reporting data or making fields can cause bad data sets. Also if your permissions are restricted at least show the things that are locked for you by 'greying' them out or have them strikethrough. I would spend hours trying to figure something out when I first started with Hubspot and realized the tab wasn't there at all because my permissions were restricted, even though I needed that tab to do the exact thing I was asked to do.

In Betracht gezogene Alternativen: Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CMS Hub: The content management functionality and web development components were a plus for me personally, and I believe the cost was a big driving factor as well.

An incredible all-in-one platform

Vorteile:

First and foremost, the seamless integration with Hubspot's CMS and other hubs (including their CRM) is great. This was a major factor in our purchasing decision, and we've yet to be disappointed. Creating forms (including pop-ups) has never been easier, and creating workflows around it is a piece of cake. Also, after a bit of training, building new landing pages is a quick and painless process. Any time we were stuck, customer support and readily available and eager to help. We had so many positive experiences with customer support that we actually purchased marketing "hours" to receive feedback from SME's when needed!

Nachteile:

We switched from WordPress to HubSpot, so the transition was a bug tricky in terms of building out pages and new content. At first, we had a hard time creating pages or editing templates without a working knowledge of HTML or CSS. Truthfully, if HubSpot could match the capabilities of Emlementor's on-page editor, the platform would be unstoppable.

In Betracht gezogene Alternativen: WordPress

Warum HubSpot CMS Hub gewählt wurde: We needed a platform that seamlessly integrated with our CRM and had a high ease-of-use.

Zuvor genutzte Software: WordPress

Gründe für den Wechsel zu HubSpot CMS Hub: The seamless integration and incredible customer support.

HubSpot is an all around excellent CMS and marketing automation platform

Kommentare: Before transitioning our agency website to HubSpot CMS, we were having issues getting insight into the full prospect to customer lifecycle and understanding our performance at each stage of the funnel. We would also need to put in an engineering request anytime website content needed to be changed. Since transitioning to HubSpot, we can make changes quickly and easily and now have much better insight into the full funnel.

Vorteile:

I like that so many core features/functionalities are included with HubSpot. The fact that I can do everything from manage our website, blog and other content, create custom landing pages and automated workflows has helped take our marketing program expand and increase our overall effectiveness at generating and converting leads.

Nachteile:

I think for me personally it would probably be the reporting functionality. There are a lot of great reporting features but we typically eschew those in favor of using Salesforce.

The power of a real CMS

Kommentare: Great experience, great results, user friendly. Keeping our website updated and with cool design doesn't need a technical expert anymore. Plus, not broken modules due to plug-ins.

Vorteile:

Our designers do magic thanks to the incredible friendly user interface and our technical staff also deliver faster than ever compared to other CMS.

Nachteile:

Some of the templates in the market place are not good. HubSpot should filter them better, to guarantee the quality of the CMS and its components

In Betracht gezogene Alternativen: WordPress

Warum HubSpot CMS Hub gewählt wurde: High dependance of a technical person. We need to make changes or upload new contents everyday and it is impossible to keep the pace with Wordpress. Fighting with the plug-ins was difficult to keep a responsive, updated and useful website.

Zuvor genutzte Software: WordPress

Gründe für den Wechsel zu HubSpot CMS Hub: Price, easy of use, quick deployment, scalable. Friendly for both, marketers and techies.

A Good CMS Made Even Better When Used in Combination with HubSport CRM

Kommentare: The CMS hub has allowed us to greatly increase our website security while also improving SEO.

Vorteile:

The CMS integrated extremely well with our HubSpot CRM. I like how the CMS includes a lot of the mandatory add-ons such as an SSL certificate and content delivery network. The SEO and reporting functions are very easy to use.

Nachteile:

The largest downsides are the recurring monthly fee and that we now depend on one provider for the vast majority of our marketing technology.

In Betracht gezogene Alternativen: Drupal, WordPress und Joomla

Warum HubSpot CMS Hub gewählt wurde: Drupal became too cumbersome for our staff to use on a daily basis.

Zuvor genutzte Software: Drupal

Gründe für den Wechsel zu HubSpot CMS Hub: Due to our use of HubSpot's CRM, CMS hub was attractive due to synergies.

Great CRM

Kommentare: An amazing tool that makes our company work organized for different departments

Vorteile:

I like the fact that this software can be integrated with our other 2 platforms making it a centralized platform to talk to each other and manage tasks faster and group coordination.

Nachteile:

I saw that Templates are not easy to modify as in Sales Force

Hubspot CMS Hub

Kommentare: By using cms hub I learn this is better plaform for building landing page for digital marketing and inbound marketting.

Vorteile:

Hubspot is awesome software for handling Inbound Marketting.But CMS Hub Makes Website Page and Landing page Creation For Maketting.

Nachteile:

In this App I found some Least Program for Making Advanced marketing system.

In Betracht gezogene Alternativen: Salesforce Sales Cloud

Gründe für den Wechsel zu HubSpot CMS Hub: Because this product is awesome and alternative market leader.

Great Product

Vorteile:

Verx intuitive, easy to use. Lot of functionalities that make it extremely necessary.

Nachteile:

Very expensive for a SME with small buget

Great Management System

Vorteile:

Very user friendly and flexible for diy setup and management.

Nachteile:

Some additional features are limited with out add on features

Best affordable CRM platform that improves ROI and builds good customer relationship.

Vorteile:

I like the automation creations like journey/workflow setups, automations of lists and data sets etc

Nachteile:

The reporting and analysis of campaign performance is not that accurate.

In Betracht gezogene Alternativen: Salesforce Sales Cloud und Marketo Engage

Warum HubSpot CMS Hub gewählt wurde: Cost, additional features and ease of use

Zuvor genutzte Software: Unica

Great tool when website is fully integrated

Vorteile:

Ease of use. Hubspot really made their CMS as easy to use as possible. Also being able to see the changes in real-time is a huge time saver rather than needing to input changes and then preview them in a new window.

Nachteile:

being able to change text in the preview window rather than edit bay would be a huge time saver.

All hubspot products are nice

Kommentare: Compared to most use website like Wordpress, it's definitely more efficient to use Hubspot CMS Hub. You can achieve more but doing less and let it do the job for you.

Vorteile:

It helps if you have a website and want to see how it is performing. Reporting on traffic, sales, and else are super easy to get. It is also a fantastic tool to capture leads. If you know how to use it, it will help you higher the performance of your website. It is also flexible with content and templates and all.

Nachteile:

Pricing is not accessible to all companies. It's relatively expensive for what they offer. It is a another job to watch if it is really made for you or if you should choose another software maybe with a bit less flexibility but cheaper.

It’s Expensive But Good

Kommentare: Pretty good. Customer support and using one platform makes it worthwhile for me. However if you want a more robust solution - eg a really good chatbot - you may need to go for specialist platforms.

Vorteile:

I’ve used a few CMS programs before and I don’t see a huge amount of difference between Hubspot and them, other than the price! However it has many features that do 70% of what you’d like it to do. The alternative is to purchase 4-5 specialist programs that are built to do 90% of what you’d like it to do, but then you’re jumping between multiple programs. Hubspot is good if you want the simplicity of 1 central place. I will say the customer support is fantastic. That’s worth a big chunk of the investment.

Nachteile:

I do wish they’d offer more services in house. They have an affiliate network that you’re often pushed to, whereas for the price I think they should offer more of these services themselves. For example I’m relaunching a whole new website and they don’t have a team on board who can help me do this. They offer tools and advice but any action is referred to an affiliate.

Amazing comprehensive marketing solution

Kommentare: Overall, HubSpot has been a fantastic solution for our growing marketing team. It is intuitive and the training materials are fantastic.

Vorteile:

Data! All of our email, website, blog, and lead metrics are in one place and visible to us.

Nachteile:

I wish that I could associate lists with campaigns, and set the lead source differently for specific landing pages. Also, sometimes the Salesforce connection is wonky.

In Betracht gezogene Alternativen: Marketo Engage

Hubspot Pages

Vorteile:

The UI is very clean and easy to understand. I often clone an existing page to save design time and like that I can easily add custom styling to a particular page in its advanced settings to avoid wrangling what has become a rather large set of stylesheets.

Nachteile:

My only complaint of note is the size of the html editor panel. While it is great to see changes update live it is also more difficult than it needs to be to navigate the html in a narrow panel. Maybe a detachable panel that can be sized by the user would be a better option?

Consolidated Digital Marketing

Vorteile:

How user-friendly the features are for design and automation

Nachteile:

Lack of versatility in reporting and having to work around certain features that interfere with best practices for web design and marketing

In Betracht gezogene Alternativen: Marketo Engage

My right hand and best friend!

Vorteile:

I love how easy everything is, the Customer Service is superb! I love Hubspot

Nachteile:

How Websites are set up, you will have to do it from the design tool and then import the site to be available for publishing or if you'd like to replicate the website but change features, you will have to start all over again...

Great Customer Service!

Kommentare: Following up with leads. Tracking the status of a lead.

Vorteile:

Integrations with Office 365 and CRM tools. Easy of use but few minor bugs. Hard to switch people due to fear of change.

Nachteile:

More ways to sort out the data on Marketing Hubspot, like comparing different campaign sent times. Email tokens - you must watch out for. When you sent an email and reread it from the sent box, the Activity Feed tracks that as an additional open.

Great Product

Vorteile:

Backend is easy to update for a customer and manage analytics.

Nachteile:

In the latest version of this software I can see the revision option on the edit page.

A great tool to manage your website contents effectively

Kommentare: Great overall experience and the content management becomes seamless.

Vorteile:

HubSpot in general acts as a hub for my marketing needs - Email management, content management, website content optimization and records capture. HubSpot CMS makes my website content management easier

Nachteile:

Some features should be made free to all HubSpot license holders rather than only CMS license holders (like a freemium model).

It is a great start for startups

Vorteile:

It is free and has a lot od resources and material to help you get started

Nachteile:

as you start using the product a lot, you will find that most of the features requires upgrading and you can't survive for so long without upgrading to the paid version