Profitero

People Powered Analytics

Kommentare: The tool is great but the partnership is extremely valuable. From [SENSITIVE CONTENT], I am extremely pleased with the critical thinking from the team. My account manager is also awesome. She gets it.

Vorteile:

one stop shopping for digital shelf scorecard along with the thought leadership of the team. The tool is great but the support team and the client centric focus is what sets the tool apart from the competition

Nachteile:

Edge is pushing there local availability view. This is not critical to me but several markets are interested in it.

Short review

Kommentare: Improved images an d conversion. Amazon changes meant the tool paid for itself quickly.

Vorteile:

Ease of use, updated on regular basis. Does exactly what we need it to do. Also the scalability.

Nachteile:

The dashboard could do with an overhaul and bring it upto date/more modern.

Great platform

Vorteile:

That I can track competitor placement on Amazon.

Nachteile:

Sometimes functions delete as I go to save and look up certain categories.

Digital Shelf Analytics Leader

Kommentare: Profitero has been a great strategic partner. Beyond the tool and unique data capabilities, they are integrated into the dynamic digital commerce ecosystem and are thought leaders in this space. Their customer account management investments have improved significantly and are a true strategic partner keeping pace & constantly priorioritizing based on VOC via multiple leadership councils.

Vorteile:

Profitero is a great partner. We chose them 2+ years ago for capabilities, value, and scale of retailer coverage. Since new leadership & open ecosystem strategy, what we most appreciate is that Profitero is not just a tool, but provides us a unique enterprise data set, and is continuing to partner with other key analytic/marketing vendors that need "retail ready" signals for an omni perspective to drive holistic decisions real-time for digital commerce/marketing - and put data in right tools.

Nachteile:

Integration took more than we were prepared for; that said, a lot of that has more to do with evolving structure of our fundamental product data, identifiers, active item lists to input to Profitero. The new ACE system and tech foundation, process work over time has significantly improved. But like any tool - GIGO.

Profitero is Key to Guiding my eCommerce Strategy

Kommentare: Profitero is a good partner in listening to their customers. If there is a cutting technology or another way to look at the business, they are always looking for BETA Testing partners to test-n-learn. You can grow together.

Vorteile:

The Profitero dashboard allows a quick Top Level glimpse of different eCommerce metrics. It quickly provides a dashboard for business health in top KPI's. In addition, I can do a deep dive into the data to find those ecommerce nuggets needed for Strategic Planning.

Nachteile:

The only improvement, which Profitero is working on, is the ability for users to 'self-update' some of the data source's search parameters. Currently changes need to sent to Profitero to update, but a 'self service' interface for some items would be quick and efficient.