--- description: Detaillierte Informationen über Opal zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Opal Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Marketing Planning Tool](/directory/30964/marketing-planning/software) > [Opal](/software/196606/opal) # Opal Canonical: https://www.capterra.com.de/software/196606/opal Seite: 1 / 3\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/196606/opal?page=2) > Opal ist eine Marketing-Plattform, die Teams bei der Planung, Erstellung und Präsentation von Inhalten unterstützt. > > Bewertung: **4.3/5** von 35 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Opal? Vermarkter, Kommunikatoren, Kreative, Großunternehmen, und Teams, die an Marketingprojekten zusammenarbeiten. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 35 Nutzerbewertungen | | Bedienkomfort | 4.0/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.1/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.1/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Opal Labs - **Region**: Portland, USA ## Gewerblicher Kontext - **Startpreis**: 12.000,00 $ - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Vereinigte Staaten ## Funktionen - @mentions - Alarmfunktion / Benachrichtigungen - Aufgabenmanagement - Aufgabenmanagement - Ausgabenmanagement - Berichterstattung / Analyse - Berichterstattung / Projektverfolgung - Berichterstattung und Statistik - Budgetierung/Prognosen - Budgetmanagement - Chat / Messaging - Content-Management - Daten-Import / -Export - Digital Asset Management - Dokumentenmanagement - Filesharing - Fortschrittsverfolgung - Gantt-/Zeitstrahlansicht - Goal Setting/Tracking - Kalenderverwaltung - Kampagnenmanagement - Kampagnenplanung - Kanalmanagement - Kommentare / Notizen - Kontrolle des Genehmigungsprozesses - Marketingkalender - Medien-Planung - Mehrere Kampagnen - Mobiler Zugriff - Multichannel-Marketing - Nachterminierung - Nachverfolgung der Marken - Notizen verwalten - Projektplanung/Terminierung - Präsentations-Tools - Roadmapping - Social Media-Überwachung - Social-Media-Integration - Task Editing - Termin-Fristenmanagement - Verwaltung mehrerer Konten - Veränderungsmanagement - Werkzeuge zur Zusammenarbeit - Workflow-Management - Zugriffskontrollen / Berechtigungen ## Integrationen (6 insgesamt) - Dash Social - Hootsuite - Jira - Khoros Marketing - Sprinklr - Wrike ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [Marketing Planning Tool](https://www.capterra.com.de/directory/30964/marketing-planning/software) ## Ähnliche Kategorien - [Marketing Planning Tool](https://www.capterra.com.de/directory/30964/marketing-planning/software) - [Aufgabenmanagement Tools](https://www.capterra.com.de/directory/10030/task-management/software) - [Brand Management Software](https://www.capterra.com.de/directory/30531/brand-management/software) - [Collaboration Tools](https://www.capterra.com.de/directory/15/collaboration/software) - [Social Media Tools](https://www.capterra.com.de/directory/30781/social-media-marketing/software) ## Alternativen 1. [Asana](https://www.capterra.com.de/software/120550/asana-pm) — 4.5/5 (13547 reviews) 2. [Bitrix24](https://www.capterra.com.de/software/113540/bitrix24) — 4.2/5 (984 reviews) 3. [Airtable](https://www.capterra.com.de/software/146652/airtable) — 4.6/5 (2222 reviews) 4. [Jira](https://www.capterra.com.de/software/19319/jira) — 4.4/5 (15312 reviews) 5. [monday.com](https://www.capterra.com.de/software/147657/monday-com) — 4.6/5 (5726 reviews) ## Nutzerbewertungen ### "Organizing your social media" — 4.0/5 > **James** | *7. Februar 2023* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot > > **Nachteile**: I had problems with the pages simply crashing and having to restart to get it working again > > The tool helped us a lot with our organization in social media, it is fundamental nowadays ----- ### "Opal Admin/User" — 5.0/5 > **Angelic** | *18. Mai 2021* | Einzelhandel | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: I find the simplicity of the interface very user-friendly. Esthetically pleasing\! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows \& tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools. > > **Nachteile**: Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it. > > Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch\! ----- ### "Madelaine's Review" — 3.0/5 > **Madelaine** | *4. Januar 2022* | Einzelhandel | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: The visuals \& integrated content/copy layout are super user friendly \& helpful. > > **Nachteile**: Sometimes difficult to find content that needs approval in my dashboard. ----- ### "Great resource\!" — 4.0/5 > **Verifizierter Rezensent** | *4. Januar 2022* | Philanthropie | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :) > > **Nachteile**: Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone. - Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform. - Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation. - Multi-day campaigns can be hard to track. - Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly. - Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content). ----- ### "Great and very intuitive project management tool" — 4.0/5 > **Jess** | *28. Dezember 2021* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak. > > **Nachteile**: I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of. ----- Seite: 1 / 3\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/196606/opal?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/196606/opal) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Strukturierte Daten