iSpionage

"Great Affordable Spying Tool!"

Kommentare: So we've used this to help manage SEO for our clients but then also figure out estimated budgets and information on competitors. It doesnt do a great job for Local SEO but otherwise it is very feature rich and gets the job done. We've paid for SEMRush in the past too but it was just too expensive for what we needed it for, so I think pricing wise, this product really hits the niche well.

Vorteile: Less expensive than SEMRush
Good export Features
Tracking of Competitors
Alerts

Nachteile: Wish it had more suggestions
More accurate Advertising budget spend for competitors

"iSpionage is an incredibly valuable tool"

Kommentare: Being able to run a quick analysis of a client's website and provide competitive intelligence is incredibly valuable.

Vorteile: I love being able to see ads and keywords companies are targeting. iSpionage also helps to identify competitors I didn't even realize existed.

Nachteile: Understanding the data provided on ads is sometimes confusing and not always accurate.

"PPC Competitor Audit info"

Vorteile: The Ability to See Monthly budget From Google and Bing

Nachteile: Can't See More Local Competitors Only National

"Perfect for Publishers looking to understand where advertisers spend their money."

Kommentare: A great platform that we use daily, complements any other SEM platform our there like semrush.

Vorteile: The interface is simple to use and the data is exposed in an easily consumable way. No need for advance training to use it so anyone in the team can login, place a query and see results. The most useful feature for us as a tech publishing company is knowing which advertisers are spending on specific keywords and topics, helping us understand the type of content needed to be built in order to yield higher CPMs.

Nachteile: The only thing I would like to see if not only the "bid value" of the keywords but the "average paid CPC" which is something both the Google Keyword planner and the Bing Keyword planner offer via API. The value there as a user is understanding the actual cost paid by the publisher versus what they need to bid in the auction in order to have impressions. The nuance might seem trivial but it's an important one when planning digital media yield.

"Very valuable (if limited) application to make a business case simpler"

Vorteile: I love that you can peek behind the curtain to get an idea of spend levels for competitors—it's actually invaluable for pitches, if you need to convince a potential client that they need to step up spend based on what their competitors are doing.

Nachteile: It's a bit difficult to determine what you can do after getting that PPC budget estimate. I haven't really found any of the other obvious features very useful. Seems like a little bit of a one-trick pony with a lot of features that aren't that useful.