iSpionage

Valuable Beyond SEM

Vorteile:

As a consultant, my job is to be smarter than the client. Ispionage is one of my secret tools. It gives me a view into the competitive set, allows me to benchmark positioning and narrative, and gives me a sense of how the market at large is current approaching acquisition. In short: I look smart. And my clients are empowered.

Nachteile:

I haven't experienced many faults with Ispionage. I think deeper comparison options, larger data sets, higher resolution images of landing pages.

Perfect for Publishers looking to understand where advertisers spend their money.

Kommentare: A great platform that we use daily, complements any other SEM platform our there like semrush.

Vorteile:

The interface is simple to use and the data is exposed in an easily consumable way. No need for advance training to use it so anyone in the team can login, place a query and see results. The most useful feature for us as a tech publishing company is knowing which advertisers are spending on specific keywords and topics, helping us understand the type of content needed to be built in order to yield higher CPMs.

Nachteile:

The only thing I would like to see if not only the "bid value" of the keywords but the "average paid CPC" which is something both the Google Keyword planner and the Bing Keyword planner offer via API. The value there as a user is understanding the actual cost paid by the publisher versus what they need to bid in the auction in order to have impressions. The nuance might seem trivial but it's an important one when planning digital media yield.

Very valuable (if limited) application to make a business case simpler

Vorteile:

I love that you can peek behind the curtain to get an idea of spend levels for competitors—it's actually invaluable for pitches, if you need to convince a potential client that they need to step up spend based on what their competitors are doing.

Nachteile:

It's a bit difficult to determine what you can do after getting that PPC budget estimate. I haven't really found any of the other obvious features very useful. Seems like a little bit of a one-trick pony with a lot of features that aren't that useful.

iSpionage is an incredibly valuable tool

Kommentare: Being able to run a quick analysis of a client's website and provide competitive intelligence is incredibly valuable.

Vorteile:

I love being able to see ads and keywords companies are targeting. iSpionage also helps to identify competitors I didn't even realize existed.

Nachteile:

Understanding the data provided on ads is sometimes confusing and not always accurate.

I felt pretty sneaky using this - a good thing

Kommentare: iSpionage helped me drum up business for 2 clients and the PPC campaigns during slow periods for their industries. It also allowed me to come up with keyword and some copywriting ideas for fields I did not have much experience in - I was able to help them generate more sales as though I were totally versed in these new topics.

Vorteile:

I use iSpionage only when a client pays me to work on their SEO website and/or if they have an Adwords campaign. So I don't use iSpionage as frequently as I do other parts of my work on websites. Sometimes it will be a while since I've done keyword searches and planning, and so have to remind myself how to get back into it. But then I realize it doesn't take long. Within a few minutes, I'm conducting searches on keywords for my clients and also keywords that competitors of my clients are using themselves. That is the real value for me since SEO can intimidate my clients. "Algorithms" is not a common term for them. But if I can show them what their competition is using and doing, all the uncertainty goes, and then I can continue with my work. I like the way iSpionage helps me generate ideas that in a couple of cases specifically turned around some business during a slow time in the season. For that, it's totally worth it.

Nachteile:

The interface is a not as dynamic or user-friendly as it could be. The focus of using it seems to be mostly for PPC and not so much organic search strategies.