Data Studio

Kommentare: Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.

Vorteile: I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.

Nachteile: Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.

Kommentare: A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.

Vorteile: Extremely user friendly. Setting up the dashboards was simple. You have control over almost every detail, including the layout and design. This is unlike many data platforms I've used in the past. ALMOST everything is totally customizable. This brings in all your Google/Youtube data automatically (including Google Sheets/docs). It also lets your bring in images, links, and other assets. You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF.

Nachteile: The connectivity to other platforms is disappointing. In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector". However, there are ways around this if you export your data from your other sources and just put this in a Google Sheet and connect that sheet to your Google Data Studio.

Kommentare: Looking at data on a day to day or weekly basis has become easier as looking at a graph is much easier than looking at numbers

Vorteile: The initial set-up is very easy
Easy to use templates
Very straight forward
New features coming in monthly
Can use calculated fields and items

Nachteile: There are some minor tweaks like adjusting data label position which isn't available
Can't use the studio with big datasets on Google sheet
Is slow when there are lot of responsive graphs

Vorteile: GDS is free and that is its greatest strength. It connects easily to Google services, and supports a smattering of other data sources. It is easy to use and has some power under the hood that isn't obvious at first blush, especially with recent updates that permit better data aggregation and transformation.

Nachteile: It is very good for relatively simple dashboards, but if you are looking for larger scale "enterprise" tools or want more flexibility in data management, it's probably not a good fit. Maintenance of dashboards is highly manual and it is nearly impossible to create template reports or duplicate them for other similar data sources.

Kommentare: We moved to Google Data Studio as a single place our team leaders go to view disparate data in real time.

Vorteile: The ability to create dashboard with disparate data in realtime and show them to any user for free has been huge for us.

Nachteile: Not all data connections are easy to create and sometimes the connections can be a little bug filled.