Wer verwendet Measured?
Direct to Consumer (DTC) brands, eCommerce and Retail
Was ist Measured?
Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measureds cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service.
Measured – Details
Measured – Preisübersicht
Measured bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für Measured findest du unten.
Measured – Nutzerbewertungen
Zeigt 5 von 5 Nutzerbewertungen
Bewertet am 25.7.2019
Powerful tool for getting the most out of your marketing data
Kommentare: We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.
Vorteile: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.
Nachteile: Some of this may be difficult to explain to less analytically-inclined people in the organization
Bewertet am 1.8.2019
Hands-On Attribution Partner
Vorteile: The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.
Nachteile: While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.
Bewertet am 8.8.2019
Vorteile: The strategic partnership - the team is very knowledgeable and they listen.
Nachteile: No cons. The team continues to make updates based on user recommendations.
Bewertet am 29.7.2019
Attribution for the contemporary customer journey
Kommentare: Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.
Thought-leadership and strategic partnership
Highly cost effective
Ease of adoption across team with broad skillset
Responsive customer service
No black box
Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action.
Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.
Bewertet am 25.7.2019
Best Marketing Attribution Platform
Vorteile: They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.
Nachteile: Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.