Measured

Finance and marketing are finally speaking the same language: incremental contribution!

Kommentare: Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.

Vorteile:

Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time.

Nachteile:

Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done.

Actionable cross channel attribution through incrementality measurement

Kommentare: Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.

Vorteile:

With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.

Nachteile:

Nothing notable. We have been very happy with the product and our results today.

Powerful tool for getting the most out of your marketing data

Kommentare: We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Vorteile:

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Nachteile:

Some of this may be difficult to explain to less analytically-inclined people in the organization

Hands-On Attribution Partner

Vorteile:

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Nachteile:

While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Great Partner

Vorteile:

The strategic partnership - the team is very knowledgeable and they listen.

Nachteile:

No cons. The team continues to make updates based on user recommendations.