--- description: Detaillierte Informationen über WooCommerce zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: WooCommerce Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [E-Commerce Plattformen](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce) # WooCommerce Canonical: https://www.capterra.com.de/software/187800/woocommerce Seite: 1 / 43\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/187800/woocommerce?page=2) > Webbasierte Open-Source-E-Commerce-Plattform, die bei der Erstellung von Online-Shops unter anderem mit Themen, Zahlung und Versandoptionen hilft. > > Bewertung: **4.5/5** von 1047 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet WooCommerce? E-Commerce-Plattform, die kleinen und großen Einzelhandelsgeschäften hilft, mehrere Kundenkonten, Zahlungen, Bestellungen und Inventar zu verwalten und zu speichern. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.5/5** | 1047 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.0/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.6/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.5/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Automattic - **Region**: San Francisco, USA ## Gewerblicher Kontext - **Preismodell**: (Kostenlose Version verfügbar) (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Windows (On-Premise), Linux (On-Premise) - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Australien, Frankreich, Kanada, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Angebotsmanagement - Auftragsmanagement - Berichterstattung / Analyse - CRM - Catalog Management - Datensicherheit - E-Commerce-Management - E-Mail Marketing - Einkaufswagen - Inventarverwaltung - Mobiler Zugriff - Retourenmanagement - Review Management - SEO-Management - Steuermanagement - Third-Party Integrations - Versand-Management - Website-Management ## Integrationen (18 insgesamt) - Brevo - Campaign Monitor by Marigold - Elementor - Google Analytics 360 - HappyFox Chat - Klaviyo - LiveChat - Mailchimp - MailerLite - Meta for Business - PayPal - PayPal Enterprise Payments - ReferralCandy - Square Point of Sale - Stripe ... und 3 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank ## Category - [E-Commerce Plattformen](https://www.capterra.com.de/directory/3/ecommerce/software) ## Ähnliche Kategorien - [E-Commerce Plattformen](https://www.capterra.com.de/directory/3/ecommerce/software) - [Warenwirtschaftssysteme](https://www.capterra.com.de/directory/30006/inventory-management/software) - [Warenkorb Software](https://www.capterra.com.de/directory/30848/shopping-cart/software) ## Alternativen 1. [Shopify](https://www.capterra.com.de/software/83891/shopify) — 4.5/5 (6707 reviews) 2. [Wix](https://www.capterra.com.de/software/169007/wix) — 4.4/5 (10761 reviews) 3. [Shopify POS](https://www.capterra.com.de/software/205337/shopify-pos) — 4.6/5 (246 reviews) 4. [Salesforce Commerce Cloud](https://www.capterra.com.de/software/180822/salesforce-commerce-cloud) — 4.5/5 (101 reviews) 5. [Squarespace](https://www.capterra.com.de/software/143461/squarespace) — 4.6/5 (3417 reviews) ## Nutzerbewertungen ### "The best (and only) truly free ecommerce plugin" — 5.0/5 > **Austin** | *30. Juni 2026* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: It's overall the best bang for the buck ecommerce Software available. It allows more technical users to be able to customize it using code, as well as less technical users to add on features through the WordPress plugin repository. > > **Nachteile**: Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment. Integration with 3rd party shipping platforms can sometimes be difficult. > > Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website. ----- ### "Plug and Play and Get Paid" — 5.0/5 > **Patrick** | *3. April 2026* | Konsumgüter | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use. > > **Nachteile**: Seems I am always updating the plug-in, and I worry about security. (Although it hasn't been an issue). If I was not super savvy on web design/Wordpress, I might have found it difficult to set up. > > I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development. ----- ### "Ehh, looking for better" — 3.0/5 > **Rhonda** | *23. Juni 2026* | E-Learning | Empfehlungsbewertung: 5.0/10 > > **Vorteile**: It’s a basic plugin that allows simple commerce via transactions in limited platforms, doing what it claims to do. > > **Nachteile**: Limited options for connecting platforms for payment methods, and missing some that are important for many clients. > > Ehhhh… it’s not special. It’s fairly simple to use, and there are plenty of upgrades that make it more usable - and costly. ----- ### "WOO WHO WOo" — 5.0/5 > **Keith** | *18. März 2026* | Einzelhandel | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy. > > **Nachteile**: Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight. > > We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program ----- ### "A Highly Customizable Ecommerce Solution for WordPress" — 5.0/5 > **Scott** | *26. Januar 2026* | Baumaterial | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: We love how easy WooCommerce is to set up and manage, while still offering a high level of flexibility and customization. It integrates well with WordPress, and the plugin ecosystem is huge and there’s a solution for almost every use case. We’ve been able to tailor several WooCommerce plugins to match our exact business needs, and overall the platform has been very reliable. WooCommerce support has also been great whenever we’ve needed help. > > **Nachteile**: The biggest downside is plugin management, especially when you run a larger store with a lot of extensions. Keeping track of plugin subscriptions, renewals, and which account they’re tied to can get confusing over time. We’ve occasionally had to reach out to support to merge or clean up subscriptions, but support has always been responsive and helpful. > > Overall, WooCommerce has been an excellent ecommerce platform for our business. We use it as the core ecommerce engine for two websites and it has allowed us to customize nearly every part of the store experience, from checkout and shipping rules to product logic and customer flows. We primarily use WooCommerce-developed extensions when possible, but we’ve also had strong results with reputable third-party plugins. If you want a flexible platform that can scale with your needs, WooCommerce has been a great fit. ----- Seite: 1 / 43\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/187800/woocommerce?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/187800/woocommerce) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten