SmarterQueue

Hands-down the best social media scheduler available

Vorteile:

It's not only super-easy to use, but when I have a problem, customer service is phenomenal. Consistently excellent. Great value.

Nachteile:

I wish IG stories posted automatically, but it's probably out of their hands. Wish I could post to personal profile as well as business profile. Looking forward to Threads being available.

Best Social Media Scheduler

Kommentare: I am saving so much time now and there are so many options with posting content, such as evergreeen posts, repeating posts a certain amount of times/ alternative captions. It has just made my job as a digital marketer so much easier.

Vorteile:

I have used Later and Hootsuite before coming across SmarterQue and it is the BEST content scheduler I have used. It is easy to plan content and there are so many other features for creating content I haven't used yet. It was the best priced for the amount of accounts I run and I love that you can customise your package.

Nachteile:

The only fault with SmarterQue is tagging other accounts in the captions. Sometimes it doesn't work and when @ tagging account they won't pop up. This can get frustrating!

Launched Too Soon

Kommentare: Great support - but app is cleary not done testing - they rushed to market - wait till they update their platform not a good use of yuour time currenly.

Vorteile:

Great software with intersting features that help you scheudle posts in a more creative way - especailly the evergreen posts

Nachteile:

Content cannot be hosted and the push to phone notifications resize your videos making them grainy and not publishable on instagram. Text is blurry, visuals are blurry - we could not use it at all.

Smarterqueue has taken our social media out of the 'too-hard basket'

Kommentare: Tl;dr: It's a fantastic piece of software if you're a time poor marketer without a dedicated social media function in your business. It will save you time and it will be worth the investment.

Vorteile:

Okay, so this software isn't the most glamourous, fancy AI thing in the world, but it IS a fantastic example of a smart but simple solution to a problem that every single marketer experiences. The need for consistency in social posting is a fundamental of any marketing strategy these days but it's also time consuming. As a sole charge marketer I seldom have time to do the crucial parts of my job - let alone the 'should probably do that' kind of tasks like making social posts every week. It has been a massive weight off my shoulders to know that posts are in the queue and that they'll recycle when we run out. It's also a good motivator to get new content in there, because I know that it won't take me long to chuck a few new posts into each category. The posting schedule is an elegant solution as it removes one of the decisions I need to make when adding in new content - because I've already made that decision. None of the usual "oh no, I accidentally scheduled two Linkedin posts within five minutes of each other" hand wringing that I've tussled with in the past. Long story short, this product will actually save you time in the way that other schedulers say they will. Sure, there are some tradeoffs, but if you don't have a dedicated social media person at your organisation, this product WILL change your life.

Nachteile:

There are limitations to the queue approach but the tradeoffs are generally worth it. There are some standard features that are missing and/or in development. But the roadmap and ability to vote on features goes a long way to making this feel less of an issue. The biggest dilemma is the lack of users within one account and the interface to review drafts. It just makes the approval process a little more clunky than it is in other programs I have used (like Sprout for example). That said, the amount of time I spend doing this is still less than it would take me to manually schedule the same volume of posts, so it's a net positive. Other little niggles are things like having to use the same image when editing posts for different networks - you have to change once they are drafts or in the queue to get the right ratios for each network. The Bit.ly integration and embedded UTM parameters are great - when you want a bit.ly link. There are a bunch of times that you might want a visible URL in a post (esp for Insta) and the automatic change to a bit.ly link has caused me a mild amount of frustration a few times. I include these not because they're big issues, but to be clear that it's not perfect, but that's the level of frustration I've experienced. Pretty minor in the scheme of things.

Love, love, love Smarterqueue

Vorteile:

Being of mature age, it is not always easy for me to learn new software. With that being said, Smarterqueue is user-friendly and if I can set it up, ANYONE can! It initially took me about 2-3 hours which to me is not alot of time. They have so many great functions available to you especially their "evergreen" option which to me is invaluable. I have not seen that option available. It is definitely one of my most important tools in my tool box for my small business to run smoothly and efficiently.

Nachteile:

The only negative that I will have to say about Smarterqueue is that you still cannot post on Instagram and that is very frustrating to me. Because of this I have to use Hootsuite for my Instagram posts. Believe me I would much rather deal with all of my social media posts under one roof but alas that is not the case.