Wer verwendet Odyssey Attribution?

E-Commerce

Was ist Odyssey Attribution?

Multi-Touch-Zuordnung, integriert in Google Analytics.

Mit Odyssey erhältst du umsetzbare Erkenntnisse wie die empfohlenen Werbeausgaben und den Inkrementalitätsindex. Nach dem Import deiner Kostendaten siehst du deine Unter- oder Mehrausgaben pro Kanal, Kampagne, Keyword usw. Die Installation kann innerhalb eines Tages erfolgen.

Odyssey Attribution – Details

Odyssey

https://odysseyattribution.co

Gegründet 2016

Odyssey Attribution – Preisübersicht

Odyssey Attribution ist verfügbar ab 250,00 $/Monat. Odyssey Attribution bietet keine Gratisversion, aber eine kostenlose Testversion. Weitere Preisinformationen für Odyssey Attribution findest du unten.

Startpreis

250,00 $/Monat

Kostenlose Version

Nein

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Training

Persönlich

Live Online

Webinare

Dokumentation

Kundenbetreuung

Support während der Geschäftszeiten

Online

Odyssey Attribution Funktionen

Marketing Analysesoftware
A/B-Tests
Customer Journey Mapping
Dashboard
Kampagnen-Tracking
Kanalzuordnung
Leistungskennzahlen
Prädiktive Analytik
ROI-Tracking
Social Media-Kennzahlen
Website-Analytik
Customer Journey Mapping
Kanalübergreifende Zuordnung
Konversion-Tracking
Multi-Touch-Attribution
Prädiktive Analytik
ROI-Tracking
Segmentierung der Audienz
Zuordnungsmodellierung

Odyssey Attribution – Nutzerbewertungen

Zeigt 2 von 2 Nutzerbewertungen

Gesamt
5/5
Benutzerfreundlichkeit
5/5
Kundenservice
4.5/5
Funktionen
5/5
Preis-Leistungs-Verhältnis
4.5/5
Vincent V.
Head of Online Marketing
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 21.6.2019

"Odyssey helps us save tons (sometimes literraly) of money through attribution insights. "

Kommentare: Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution. Last-click attribution may help FB/Google grow, but it's a fundamentally broken KPI that hurts lots of online businesses. We have now gained a competitive edge over other agencies that still continue to work with just last click data. This has become a USP for our company and it helps us drive more growth for our clients.

Vorteile: Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. We often see that other attribution models get it wrong because they're based on multiple assumptions that sometimes don't hold. They don't incorporate the nuances (e.g. sales periods, events, changes in the industry etc.) where humans still have an edge on the machines. Simplicity is another core strength, I don't have to wade through dozens of reports/datasets to find the insights I'm looking for. Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that). This makes budgeting very easy, as Odyssey suggests the media spend for each channel and campaign. We don't need to have expensive monthly/quarterly budgeting meetings that yield mediocre results anymore. In short, Odyssey is simple yet effective.

Nachteile: As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns. However, it's easy to talk to the team and suggest improvements, so I expect the tool to become better and better.

  • Quelle des Nutzers 
  • Bewertet am 21.6.2019
Tom V.
Business Analyst
Bekleidung & Mode, 13-50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 17.5.2019

"Great tool enabling marketeers to analyse their marketing channels"

Kommentare: - Great guys and developers behind the tool trying to make the most out of it for their customers!

Vorteile: - Easy to us
- Great customer support
- The development team always quick with helping out
- Provides interesting insight into our marketing channels

Nachteile: - Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger.

  • Quelle des Nutzers 
  • Bewertet am 17.5.2019