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Snowplow BDP
Was ist Snowplow BDP?
Snowplow Insights ist eine erstklassige Datenerfassungsplattform. Mit Snowplow kannst du umfangreiche und hochwertige Ereignisdaten aus all deinen Plattformen und über all deine Produkte erfassen. Deine Daten sind in Echtzeit verfügbar und werden direkt in deine Datenbank geliefert. Hier können sie problemlos mit anderen Datensätzen verknüpft und zur Unterstützung von BI-Tools, Modellen für maschinelles Lernen oder benutzerdefinierten Berichten verwendet werden.
Die Snowplow-Pipeline wird in deinem Cloud-Konto (AWS und/oder GCP) ausgeführt, sodass du alleiniger Eigentümer deiner Daten bist.
Wer verwendet Snowplow BDP?
Snowplow eignet sich für Datenteams, die die Erfassung und Speicherung von Daten auf allen Plattformen in Echtzeit verwalten möchten. Es handelt sich um eine horizontale Plattform, die Kunden in allen Branchen bedient.
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Snowplow BDP
Bewertungen über Snowplow BDP

Powerful System with amazing Tracking Dashboard.
Kommentare: Workflow management software, activity tracking and the best for easy data pulling across other platforms very easily.
Vorteile:
Data import across others platforms, productive data analytics and very effective for the activities tracking. The Drag and Drop interface is more helpful on easy navigation, easy to collaborate and monitoring on real-time capability is nice.
Nachteile:
Nothing was detected as a problem on the system usability and also on getting started with the platform and the features.
When data quality and real-time matters
Kommentare: Very satisfied
Vorteile:
It is very transparent as it is an open source software. We set up the validation rules, data modeling rules and data schema, so all in all it is very personalizable. During the onboarding process we got a lot of help from the success team, they were (and still are) really helpful.
Nachteile:
You need some data engineers and architects to set up the data pipelines internally to on-premise datalake or to other marketing tools. It is not particularly Snowplow's fault, you just have to calculate with this issue if your company has strict security standards. It would be the same with other tools as well.
In Betracht gezogene Alternativen:
Good structured Events
Vorteile:
Having a good structure of events is sueful while not always required.
Nachteile:
The set up with the different AWs services is kind of complicated and requires well oversight
Snowplow for the win
Kommentare: Being a snowplow user and contributor for more than 4 years, I'm all sold and wouldn*t exchange it for another tool set.
Vorteile:
Snowplow allows you to acquire such a great variety of data which is available to us in full detail and resolution. Additonally the whole ecosystem if stream and batch processing makes it a universal tool for a lot of enterprises
Nachteile:
The learning curve is really steep if you start and read through all the wiki documentation. Good thing it exists, but i can see people being startled at first
Snowplow Insights goes from Good to Great!
Vorteile:
I love the Data Structures functionality, and its relative ease to release new schemas in production. This cut our development and deployment time by 10x.
Nachteile:
The infrastructure section could do with an upgrade. Currently, not sure what to make of it or how useful it is. Perhaps it would be great to see some health attributes / data metrics through it, to understand what is going on, a deeper level.
Snowplow is very helpful for tracking events on my website
Kommentare: I have build snowplow event trackers using scala for collector and enrichment prosess. And put the data events to aws s3 using aws kinesis firehose. And i use aws ecs for put collector and enrichment using ec2 instance. This is very stable for track the events due to server less. And i use google tag manager for tracking. With this system we safe my budget better than subsribe google analytics premium.
Vorteile:
Snowplow insights is very useful for tracking events on my website. We can analysis our customers behavior. become value for increasing income in my company. We can track row data for any events.
Nachteile:
Support any programming language you like. And i chose scala for collector and enrichment process.
Solid stuff!
Kommentare: My experience with SP is great, support is on point, communication very solid!
Vorteile:
It's a very versatile/ complete product and helps us greatly in managing our pipeline, infrastructure and thinking about our use cases/ issues.
Nachteile:
It's pretty custom to set, requires a lot of engineering work, back and forth communication.
Great product to start collecting events from your products
Vorteile:
Ease of use. Great support. Ability to setup custom events
Nachteile:
None so far. Switched from Google Analytics and it has been good experience.
Heplful aggregator
Vorteile:
Can handle data imports from anywhere, even from multiple sources at the same time. The analytics are in-depth and informative .Can support 3D visualization .
Nachteile:
As is to be expected ,the program is really complex and learning what you need about it will take a lot of time .