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Was ist Trend?

Trend ist eine Influencer-Marketing- und Kampagnenmanagement-Software, mit der du von Influencern generierte Inhalte beschaffen, teilen und skalieren und gleichzeitig die Markenbekanntheit von Influencern nutzen kannst.

Das Netzwerk von ausgewählten und kuratierten Influencern gibt dir die Möglichkeit, jeden Monat Dutzende von Influencerkampagnen auszuführen, sodass das Management von Influencermarketingkampagnen weniger mühsam ist.

Wer verwendet Trend?

Trend eignet sich am besten für Lebensmittel-, Getränke-, Beauty-, Mode- und Einzelhandelsmarken, die schon einmal den Aufwand erlebt haben, Influencermarketing im eigenen Haus zu betreiben. Die Lösung eignet sich auch optimal für Unternehmen, die Anzeigen in sozialen Netzwerken schalten.

Trend Software - 1
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Trend Software - 3
Trend Software - 4
Trend Software - 5

Du bist nicht sicher, ob Trend das Richtige ist? Mit einer beliebten Alternative vergleichen

Trend

Trend

4,6 (77)
100,00 $
einmalig
Kostenlose Version
Kostenlose Testversion
19
Keine Integrationen gefunden
4,8 (77)
4,5 (77)
4,8 (77)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
19,00 $
Monat
Kostenlose Version
Kostenlose Testversion
78
20
4,8 (87)
4,7 (87)
4,8 (87)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über Trend

Durchschnittliche Bewertung

Gesamt
4,6
Benutzerfreundlichkeit
4,8
Kundenservice
4,8
Funktionen
4,7
Preis-Leistungs-Verhältnis
4,5

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
71%
4
23%
3
4%
1
1%
Tim
Tim
Founder & CEO in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Easy to Use and Incredible Value

5,0 vor 4 Jahren

Kommentare: I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Vorteile:

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Nachteile:

The only detraction is that it is currently only usable for Instagram.

Antwort von Trend

vor 4 Jahren

Glad you find the product so easy to use! Our goal is exactly what you mentioned, save you time, and get quality content in your hands to re-purpose. We appreciate the feedback on "only being usable for Instagram." That's at the top of our minds and our product team has an exciting roadmap to deliver you more value through the Trend software in the coming months on that topic. Stay tuned!

Mitchell
Brand Manager in Kanada
Kosmetik, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great for creating content easily

4,0 vor 4 Jahren

Kommentare: Thus far, Trend has been worth it for simply creating content.

Vorteile:

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Nachteile:

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Sam
Media Buyer in Neuseeland
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Media Buyers: Use Trend at your peril!

1,0 vor 9 Monaten

Kommentare: I would caution any media buyer to approach Trend with careful consideration before investing any funds. Their platform is specifically designed to encourage users to purchase a minimum of $500 worth of credits before gaining any significant access to its features. Once these funds have been transferred, there are limited options available.Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.Furthermore, it is worth noting that the majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.In my personal opinion, I would recommend pursuing the traditional approach of finding creators through social media direct messages (DMs). Trend is a platform that should be avoided if possible.

Vorteile:

Straight forward interface, with most things being clear.

Nachteile:

Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.The majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.

Mohamed
Mohamed
instrumintation technician in Kuwait
Verifizierter Nutzer auf LinkedIn
Bau, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

saved much time

4,0 letztes Jahr

Kommentare: After many months of testing the new software, I can say with confidence that I am thoroughly impressed with its capabilities and functions. The software is intuitive and easy to use, and it has been designed with the user in mind. The software is also incredibly efficient, allowing users to access the features they need quickly and effortlessly. Furthermore, the software is reliable and provides a secure platform for users to store their data and content.

Vorteile:

We’re very appreciative of the work that has done for us. They have done a wonderful job creating videos for our company and sharing them with their audience. The engagement levels associated with these videos have been impressive, and we believe they are helping to build brand recognition. We are thankful for the effort has put into this project, and we know that it will pay dividends in the future.

Nachteile:

Working with influencers can be a great way to promote a brand and increase its visibility. However, the challenge of finding influencers who are both engaged and have many followers can be quite difficult. Many of the influencers that are available are often very young and don't always produce the highest quality images - some look very staged and unnatural, and some even have bad lighting. Additionally, it can be hard to track conversion rates from an influencer’s post or video.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Unterhaltungselektronik, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Many out there, but none like Trend

5,0 vor 5 Jahren

Kommentare: Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing.

Vorteile:

First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round. Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content.

Nachteile:

The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good.