Was ist Trend?

Trend ist eine Influencer-Marketing- und Kampagnenmanagement-Software, mit der du von Influencern generierte Inhalte beschaffen, teilen und skalieren und gleichzeitig die Markenbekanntheit von Influencern nutzen kannst.

Das Netzwerk von ausgewählten und kuratierten Influencern gibt dir die Möglichkeit, jeden Monat Dutzende von Influencerkampagnen auszuführen, sodass das Management von Influencermarketingkampagnen weniger mühsam ist.

Wer verwendet Trend?

Trend eignet sich am besten für Lebensmittel-, Getränke-, Beauty-, Mode- und Einzelhandelsmarken, die schon einmal den Aufwand erlebt haben, Influencermarketing im eigenen Haus zu betreiben. Die Lösung eignet sich auch optimal für Unternehmen, die Anzeigen in sozialen Netzwerken schalten.

Trend – Details

Trend

2018 gegründet

Trend – Details

Trend

2018 gegründet

Trend – Videos und Bilder

Trend Software - 1 - Vorschau
Trend Software - 2 - Vorschau
Trend Software - 3 - Vorschau
Trend Software - 4 - Vorschau
Trend Software - 5 - Vorschau

Kosten ähnlicher Produkte wie Trend vergleichen

Startpreis

100,00 $/Monat
Nicht verfügbar
49,00 $/Monat
N/A

Kostenlose Version

Kostenlose Version Nein
Kostenlose Version Nein
Kostenlose Version Ja
Kostenlose Version Nein

Gratis Testen

Gratis Testen Ja
Gratis Testen Nein
Gratis Testen Ja
Gratis Testen Nein

Trend – Bereitstellung und Support

Kundenbetreuung

  • E-Mail/Helpdesk
  • FAQ/Forum
  • Telefon-Support
  • Chat

Einsatz

  • Cloud, SaaS, webbasiert
  • iPhone (mobil)

Training

  • Live Online
  • Dokumentation

Funktionen von Trend

  • API
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Alarmfunktion / Benachrichtigungen
  • Analytik / ROI-Verfolgung
  • Angebot in sozialen Medien
  • Anpassbare Berichte
  • Aufspüren von Influencern
  • Berichterstattung und Statistik
  • Bonus-Verwaltung
  • CRM
  • Content-Management
  • Daten-Import / -Export
  • Datenvisualisierung
  • Demografische Daten
  • Drittanbieter-Integration
  • E-Mail Marketing
  • Echtzeit-Analytik
  • Echtzeit-Berichterstattung
  • Engagement-Tracking
  • Facettensuche/-filter
  • Filtern
  • Influencer Relationship Management
  • Kampagnen-Segmentation
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Kampagnenplanung
  • Kategorisierung / Gruppierung
  • Kommunikationsmanagement
  • Kontakt-Datenbank
  • Kontaktmanagement
  • Kontrolle des Genehmigungsprozesses
  • Konversion-Tracking
  • Kundenspezifisches Branding
  • Leistungskennzahlen
  • Mehrere Kampagnen
  • Multichannel-Management
  • Multichannel-Marketing
  • Nachverfolgung von Influencers
  • Social Media-Überwachung
  • Social Performance Management
  • Social-Media-Integration
  • Soziale Werbung
  • Stichwort-Nachverfolgung
  • Suchen / filtern
  • Trend-Analysen
  • Workflow-Management
  • Zahlung-Nachverfolgung
  • Überwachung

Siehe die vollständige Influencer Plattformen Liste

  • @mentions
  • API
  • Aktivitäts-Dashboard
  • Aktivitäts-Verfolgung
  • Alarmfunktion / Benachrichtigungen
  • Angebot in sozialen Medien
  • Anpassbare Berichte
  • Anpassbare Vorlagen
  • Automatisierte Terminplanung
  • Automatisiertes Veröffentlichen
  • Berichterstattung / Analyse
  • Berichterstattung und Statistik
  • Bildbibliothek
  • Content-Management
  • Datenvisualisierung
  • Drag-and-Drop
  • Drittanbieter-Integration
  • Echtzeit-Analytik
  • Echtzeitüberwachung
  • Engagement-Tracking
  • Etikettierung
  • Filtern
  • Kalenderverwaltung
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Kampagnenplanung
  • Kommentare / Notizen
  • Kontrolle des Genehmigungsprozesses
  • Kundenbindung
  • Kundenspezifisches Branding
  • Mehrere Kampagnen
  • Multichannel-Management
  • Multichannel-Marketing
  • Nachterminierung
  • Nachverfolgung der Marken
  • Rollen-basierte Genehmigung
  • Sentiment-Analyse
  • Social Media-Überwachung
  • Social Performance Management
  • Social-Media-Integration
  • Soziale Werbung
  • Stichwort-Nachverfolgung
  • Trend-Analysen
  • Verwaltung mehrerer Konten
  • Visuelle Analytik
  • Vorlagen-Management
  • Werkzeuge zur Zusammenarbeit
  • Workflow-Management
  • Überwachung

Siehe die vollständige Social Media Management Tools Liste

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Alle 74 Nutzerbewertungen lesen

Durchschnittliche Bewertung

Gesamt
4,7
Benutzerfreundlichkeit
4,9
Kundenservice
4,8
Funktionen
4,7
Preis-Leistungs-Verhältnis
4,6

Nutzerbewertungen nach Bewertung

5
55
4
17
3
2

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001
Tim W.
Tim W.
Founder & CEO in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Easy to Use and Incredible Value

5 letztes Jahr

Kommentare: I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Vorteile:

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Nachteile:

The only detraction is that it is currently only usable for Instagram.

Antwort von Trend

letztes Jahr

Glad you find the product so easy to use! Our goal is exactly what you mentioned, save you time, and get quality content in your hands to re-purpose. We appreciate the feedback on "only being usable for Instagram." That's at the top of our minds and our product team has an exciting roadmap to deliver you more value through the Trend software in the coming months on that topic. Stay tuned!

Mitchell Y.
Brand Manager in Kanada
Kosmetik, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great for creating content easily

4 letztes Jahr

Kommentare: Thus far, Trend has been worth it for simply creating content.

Vorteile:

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Nachteile:

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Chrissy B.
Co founder in USA
Konsumgüter, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Been helpful!

3 letztes Jahr

Kommentare: Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers in an easy way.

Vorteile:

Easy to use and match with influencers, easy to describe your goals and details. It's been a nice way to seed influencers.

Nachteile:

The influencers are mostly very young and don't always produce the highest quality images - some look very staged and unnatural and some even with bad lighting. I wish I could connect with influencers with more engagement/followers for a similar price. Also, it's very hard to travel conversion from the partnerships. Seems to be more of a way to influence other people/brand recognition more than a revenue driver.

Verifizierter Rezensent
CEO in USA
Verifizierter Nutzer auf LinkedIn
Unterhaltungselektronik, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Many out there, but none like Trend

5 vor 3 Jahren

Kommentare: Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing.

Vorteile:

First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round. Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content.

Nachteile:

The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good.

Sara A.
Founder in USA
Kosmetik, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Beyond happy - Trend.io is the solution for your influencer marketing needs

5 letztes Jahr

Kommentare: Trend is helping us to connect authentically with customers.

Vorteile:

Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company.

Nachteile:

The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise.