Trend

Does what is promised

Vorteile:

Easy to use and fairly cheap for User generated content

Nachteile:

Fairly small influencer pool. Not enough influencers in my niche

Low-cost solution to scale your microinfluencer program

Kommentare: We have been very happy with the engagement and impressions we've generated through this partnership, as well as some of the content that we've been able to repurpose in our paid channels. We plan to continue using Trend on an ongoing basis. Our only concern is that as a specialty food brand who strives for authenticity in our partnerships, the pool of qualified influencers may start to dry up at some point. However, we have not run into this issue yet after using the platform for 4 months, which is great.

Vorteile:

Trend has made it easy to increase the number of influencers we engage with on a monthly basis at a reasonable cost. As the sole manager of our influencer program, I know that it takes a lot of legwork to perform influencer outreach, negotiate contracts, and coordinate partnership deliverables. Working with Trend has allowed us to build a baseline of microinfluencer exposure and usable content without spending as much time and effort, so that I can focus my energy on our larger-scale partnerships. Whenever we've run into a hiccup on the platform, our account manager has been responsive and accommodating to our needs. I couldn't be happier with the level of personalized service they have provided us.

Nachteile:

As a relatively new platform, Trend still has some kinks to work out. The platform can be buggy and slow, reports don't always download properly, video content does not (yet) work, and the UX experience could stand to be improved upon. That being said, the bugs are outweighed by the simplicity of the platform and the low cost per influencer. Whenever I have contacted our account manager regarding a bug, he is quick to respond and find a solution when necessary. Although there are many quality influencers on the platform, I find that I need to sift through a lot of subpar applicants in order to find qualifying influencers. I also see many influencers who are obviously buying follows and comments, who we prefer not to work with. If I could change anything about the influencer pool in Trend, I would ask for the bar to be set higher as far as content quality in order for influencers to join the platform, and I wish they would do more to vet the number of real vs fake followers. Finally, several of the influencers we have engaged with have been confused about the process, the payment, or the contract terms on the platform. However, when this occurs, our account manager has been quick to reach out to each individual personally to discuss the issue. I have been very pleased with the way Trend has handled these situations, and they have assured me that they are making changes to the influencer onboarding process to clarify these aspects.

It was great at first but quickly turned sour for my small business

Kommentare: I got on Trend to help me connect with creators to get content for my business but I think that this is best for companies with larger budgets who don't mind losing a few hundred dollars here and there and unfortunately, I am not in a space where I can comfortably take those losses. Every dollar counts in the world of small biz.

Vorteile:

Trend is easy to use and set up and handles all copyright and ownership issues for you which is great as that saves time going back and forth with creators as far as negotiating pay and ownership rights.

Nachteile:

The creators on trend are hit or miss and I have been ghosted by 1 or 2 each time I finalize a campaign. When I turn to customer service to ask for a resolution, I am not given much of an answer. This is extremely upsetting as a small business owner as not only are you required to pre-fund campaigns but you have also already sent out products with monetary value to said creators just to be ghosted and ignored. Customer service doesn't really care to do much about it either. Imagine being ghosted by a creator, then posting another campaign in good faith that it was just 1 bad apple to then have that SAME creator apply to your new campaign. Why weren't they flagged or removed altogether? No idea! Then another creator just turns around and does the same thing. Clearly, there are multiple bad apples. Not sure what the vetting process is for creators but it should be better. They claim creators have 7 days to make and submit content after receiving the product but it seems there are no repercussions for creators not fulfilling their end of the bargain. I have spent close to $1k on this platform and have met some awesome creators but experiences like this really outweigh the positive.

Many out there, but none like Trend

Kommentare: Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing.

Vorteile:

First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round. Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content.

Nachteile:

The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good.

Beyond happy - Trend.io is the solution for your influencer marketing needs

Kommentare: Trend is helping us to connect authentically with customers.

Vorteile:

Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company.

Nachteile:

The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise.

First Time Using Trend

Kommentare: I believe that Trend is delivering on the brand exposure on Instagram that I was looking for. It remains to be seen if this exposure will convert to sales.

Vorteile:

Once I posted the specs of my marketing campaign, I got a great list of qualified and relevant influencers from whom to choose to represent my brand and it saved me the time and frustration of combing through Influencers on my own. Also, they are very responsive in the Chat feature and were always quick and courteous with responses to all kinds of questions I had as a first time user.

Nachteile:

I would have liked to have a "short list" function to "park" candidates while I was choosing the final list. Also, I would have liked to be able to ask them questions BEFORE approving them. I can see why Trend would want to limit communication, lest the user and influencer conspire to cut Trend out of the transaction, so they'll have to figure that out.

Great, convenient product with EXCELLENT customer service

Kommentare: Such a positive experience! They make us (the client) feel so valued and important!

Vorteile:

I like the ease of being able to post a listing and have influencers apply- we've gotten some great content that we have repurposed for our feed. The best part though is the customer service. We have an account manager who knows our product well and touches base with us regularly. He's been there to help us for last minute requests and we've been able to use Trend for an influencer event as well. The customer service is really what makes this product stand out so much.

Nachteile:

I didn't like the fact that you had to "reject" certain influencers because I didn't want them to have a bad taste in their mouth for the product or take it personally. I requested to have a "maybe/considering" option and they are going to add this feature soon!

Easy to use

Kommentare: We've tried for years for an easy way to contact influencers and getting UGC - from maintaining spreadsheets of DMing them individually, to other platforms and this is the best value for money.

Vorteile:

Really a seamless way to get influencers onboard and I've gotten some really nice images that I now have the right to use wherever I want.

Nachteile:

A little expensive, but not terribly so.

Influencer marketing made easy

Kommentare: Overall I am very pleased with the software and will continue to use it. Many brands overlook influencer marketing, but Trend streamlines the process and makes it a lot easier.

Vorteile:

I'd say that the biggest benefit of Trend is its user interface. The software is really intuitive and the chat function allows me to get answers to quick questions. Adding on to that, the tabs function allows me to stay organized when creating campaigns. Lastly, the customer support is one of the best I've experienced.

Nachteile:

The one downside I can see is that buying credits for VIP influencers is expensive. This makes it hard for smaller businesses to take full advantage of the platform.

Overall it is a nice software

Vorteile:

It is easy to set up goals and get matched with the right influencers.

Nachteile:

Most of the influencers are not really professional and it seems their followers are bots.

I LOVE TREND.IO!

Kommentare: It saves me time, money, the hassle of negotiating what's covered in a sponsored post. I love that I get unlimited usage and rights to photos. It's all fantastic and it's so super affordable!

Vorteile:

I absolutely love how Trend saves me so many hours hunting for quality influencers.

Nachteile:

I like everything about it. It's the greatest!

Trend is the BEST option for Influencer Marketing

Kommentare: I have tried several other Affiliate Marketing companies and wish I had found Trend first.

Vorteile:

The software is intuitive and easy to use, it just makes sense.

Nachteile:

I don't see any Cons at this point. One bit of feedback is that it would be nice to see what the experience is like for the influencer.

Earth Echo Foods Review

Kommentare: Very easy going and hopefully effective once we see some posts go live

Vorteile:

It is so easy to go through applicants to represent our products and organize the campaign

Nachteile:

Still a little unsure on the review process.

GREAT TOOL FOR BRANDS LOOKING TO GROW BRANDAWARENESS.

Kommentare: great for the following:
1. increase in brand awareness
2. increase in sales
3. great content created

Vorteile:

The installation process was super easy, the customer service is very helpful and readily available. It is easy to use, very interactive and effective.

Nachteile:

I wish it came in a form of an app. Also when my influencer/creators contact me via trend messengers I wish it would come through my phone in a form of a message or email. It would make communication a bit more smooth and instant for both.

Simple, fast, reliable & useful for marketing

Kommentare: Within 4 buisness days of signing up, we had multiple high-quality video assets from great, responsive and on-target influencers. What else could we ask for?

Vorteile:

Easy to find, screen and engage with small to mid-size influencers. Interface is simple and intuitive and there's really no nonsense in the whole process.

Nachteile:

The backend app is not really mobile-friendly.

Excellent platform that is easy to use!

Kommentare: Trend is a super easy platform to use and has top quality content creators. Creating a brief is simple and applications come in fast. I also love that you don't need to spend time negotiating. I would highly recommend Trend.

Vorteile:

It is time saving. Creating a brief is simple, quality influencers come in fast, and you don't have to negotiate fees or terms.

Nachteile:

It would be helpful to invite content creators to the brief.

Simple, easy UGC

Kommentare: Great experience running campaigns, no major issues. We were looking for more men and older influencers but those are just hard to find in general. Had no issues. Excited to create more content with Trend.io

Vorteile:

Loved the ease of use, great support on any questions or needs.

Nachteile:

It's only $100 for video or photo post so a lot of these influencers are doing a lot of product posts which could make yours not stand out at much.

Easy to use!

Vorteile:

Our company loved how easy this system was to use, especially compared to other systems we had used in the past. Their employees were also easy to work with and very friendly. Often checked in to see how we were doing with the software.

Nachteile:

At first, pricing can be a bit unclear but it's still less than other programs we have used in the past.

Bang for your buck

Vorteile:

Trend offers influencer services at a competitive rate, I easily managed to get quality images for my brand over and over again. There are many influencers and there are enough that suite our requirements and needs. Will continue to do business with them.

Nachteile:

Up until today, there were none which I experienced.

VIP Pricing not Communicated, but Well Designed Product

Kommentare: I would say that it is a good product that could use improvement.

Vorteile:

It streamlines the ability to find and connect with influencers quickly. I like it so far, and despite kinks in the UI, it is easy to use.

Nachteile:

It was not communicated that 'VIP' influencers would cost twice as much as 'normal' influencers.

Easy experience from start to finish

Vorteile:

The setup is very user friendly, it's easy to see which influencers have uploaded and completed their photos and it's easy for us to download the images to use for our campaigns.

Nachteile:

Applications disappear from a campaign after a certain period of time.

A Fantastic Option, Especially in Today's Times

Vorteile:

Trend had great customer service, answered all of our questions, and helped us get our campaign online and working easily! We were very pleased with the selection of influencers, and with the quality of the deliverables. Safely setting up shoots in today's climate can be challenging, but using Trend we were able to send out product and receive on-brand, high quality images seamlessly.

Nachteile:

I think the software is great! My only suggestion would be to create more options for campaigns, such as options for posts + images, or just images without having to create a post.

Amazing Influencer Initiative

Kommentare: Exceptional

Vorteile:

Ease of use, no back and forth about negotiation with influencers.

Nachteile:

Not so serious but a feature where a post could be approved before posting rather than the influencer posting it before being able approve or deny.

Best Inflencer Agency Software to use!

Kommentare: I've been using trend now for 2 campaigns, and it has been an amazing experience so far! I really like to find a lot of different influencers to work with in many categories!

Vorteile:

I like everything, basically it is really easy to use and simple! You can select a lot of influencers that would like to work with you in each campaign you start, it is cheap and really help you a lot with every kind of influencer you are looking for! :)

Nachteile:

Nothing, everything is really good for now!

Easy to Use and Organized

Vorteile:

I love that every influencer you're working with is in one place and that the shipping, price paid and communication is all clear and right there in your dashboard.

Nachteile:

It was hard for me to go through all of the applications and compare/decide who to work with. I wish there was an easier way to see the users Instagram profile from the platform.