Matcha

Great tool to expand content marketing

Kommentare: We use Matcha as an extension of our content marketing team. There is no way our team could create the number of quality content pieces available via the Matcha platform. They have an extensive library of relevant content that's easy to publish. The team at Matcha promotes the pieces effectively, taking the time to optimize them so we get the most reach for our marketing dollars.

Vorteile:

Easy to search for and find relevant content that speaks to our audience. The publishing process is seamless and requires minimal adjustment to the content. Reporting is easy-to-read.

Nachteile:

Small learning curve to get up to speed, but once you've worked in the platform for a few days, it's easy to use.

More content to engage current customers and attract new ones

Kommentare: Matcha is a great way to learn more about your customers and what they are interested in. An insight we used to only have with their purchase and visitation behavior.

Vorteile:

I use Matcha to drive more traffic to our site and interact with our customers in a non-product or promotional format. It's pretty crazy how fast we got it up and running and how quickly we started seeing an increase in engagement and site visitation. One of my favorite parts of working with Matcha is the support staff. They've really helped me better understand content marketing and how we can use it to grow our customer base and sales.

Nachteile:

I want to invest more time into the look and feel of the blog portion on our site. Right now we opted for plug and play design and I wish we'd invested in a custom design as we did with our homepage and product pages. That way when people enter our site through the blog, it looks just as good as any other page on our site.

Be careful with this company

Vorteile:

Im sure this works with some businesses, but it wasn't a good fit for us.

Nachteile:

We fulfilled our end of a 12 month contract. When it was expired, we were under the impression the contract would be cancelled. On the day of expiration Matcha charged our credit card for a future subscription. When we brought the mistake to their attention we received a response that they were unable to cancel a subscription "mid term" which is apparently 2 days into the new term. I just want to cancel my subscription. I fulfilled my 12 month contract, I would like to walk away, this is theft. Be carful with a company that pulls tricks like this.

Easy to use

Kommentare: The Matcha team is fantastic. Always reponsive, creative and it's obvious they want our campaign to be successful.

Vorteile:

It's easy to use and the process with the Matcha team. I'm able to research other story ideas to see what articles have been written about our destination in the past, brainstorm for future articles by looking to see what else has been written, reviewing analytics for reports and it's easy to use and copy into our system.

Nachteile:

Honestly, it has everything I need for my job.

Great source of content for a small/medium sized business

Vorteile:

A great turn-key solution for a small/medium sized business that wants to ensure a steady stream of relevant content for its website. While we do supplement with some of our own articles, the Matcha team does a fantastic job coordinating the selection of articles to be published to our blog and the distribution thereof. Since working with them we've seen traffic to our blog increase by over 30%.

Nachteile:

If we are looking for highly regionally specific articles it can be tough to find ones that mention locations or activities within our target geo.