Harmoni

Good tool for Market Research

Kommentare: It is a powerful tool for market analysis with good survey options. Helpful support as well.

Vorteile:

Market research is important to grow business therefore Harmoni helps to analysis the ongoing market and it can forecast and suggest the possible outcome based on input data.

Nachteile:

Need some experience to setup the software and also need some advanced features like regression, mapping and segmentation analysis to add in its main function list to make it more popular.

best survey analysis and deep mining, with simple and efficient report/export

Kommentare: I think it is a powerful platform, and anyone running old school cross tabs - but the ability to combine surveys, efficiently update, share out easy stories, etc. it is really the best software i have used in many years and a great supportive team.

Vorteile:

The ability to setup organised survey mining and reporting, with advanced analysis capabilities. Ability to share out, mixture of advanced - but easy to train (unlike SPSS/SAS), can enable end-user to update (with pre-defined parameters). Also, if you bring in new datasets - will automatically show what can be combined (or "harmonized") automatically, and on tracking studies the data will update automatically - as will any dashboards or complex analysis stories. In addition, you can upload your own - or work with Infotools to setup when it is too complex. In addition, it also can integrate other datasets to analyse with (media, sales, etc)

Nachteile:

You do need to learn a bit of survey experience to setup and determine the structure that you want to have. In addition, it has yet to release som advanced functionality that the offline desktop version of Harmoni (regression analysis, whatdifferent, whatsinthere, correspondence mapping, segmentation etc) but it has some cool advanced features and ability to run stats on anything and drill into what is underneath your data.

The experience was fantastic, and there is considerable potential for even more GREATNESS!

Vorteile:

Tools for exploring and analyzing data consist of the ability to create tables by dragging and dropping, and Harmoni will automatically compute statistical significance. Then, it will recommend the most appropriate graph for generating one-click visualizations.

Nachteile:

In my opinion, there is a significant opportunity for Harmoni to provide additional functionality and features. It's unfortunate that they are currently not available, which requires the use of other software like tableau and PowerBI.

Quick, and intuitive system. Great people

Kommentare: Ours is a global study and it's difficult to give full attention to each and every market - the platform makes this possible. We've made our local markets more self-sufficient on simple and straightforward analysis meaning our teams are involved in more strategic analysis. When discussions take place, they can do so with both parties seeing the exact same analysis/ process which really helps. Feedback is very positive from our local users - Infotools have also helped us create parallel sites in local language to encourage usage, but the fact remains we all view the same numbers.

Vorteile:

Before we talk about the software, one of the biggest pros are the Infotools people. It would be easy to design against their needs, but they take the time to learn your business and how the software will fit into this; then they design something that hits this brief. All too often, the business has to fit with the software, but not with Infotools. Once installed, the platform is ideal (no surprise given the focus that goes into set up). It's intuitive and works on a number of levels from senior management 1-pager down to 'get your hands dirty' analyst.

Nachteile:

There aren't really any cons ... just like in life, you pay for quality and although things may seem a little on the pricey-side to begin with, once you and your business work with the platform, you see why. And then you realise you have value for money.

Harmoni Review - For Market Research Suppliers looking for a great tool & service

Kommentare: We used Harmoni for a Global 11-country dashboard portal - client feedback about this easy-to-use interface was excellent

Vorteile:

User friendly interface, great customer service

Nachteile:

on the pricier side, visuals could be modernized,