Frontify

Great tool to digitize your brand guideline

Kommentare: We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards.

Vorteile:

It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage.

Nachteile:

Some functionalities in the presentation of the content can be improved, e.g. using tables

Frontify enables brand engagement

Kommentare: The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging.

Vorteile:

Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter.

Nachteile:

Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around.

Enterprise Level CMS and Guidelines

Kommentare: Good solutions that are being improved upon. Also pretty great customer support when you need it.

Vorteile:

That anyone on the team can use the software to update guidelines, control the CMS system, and deploy updated content.

Nachteile:

There is a bit of a learning curve, especially on the admin side.

Amazing Product! definitely recommend

Kommentare: One of the standout features is the ability to create detailed brand guidelines that are easily accessible to everyone involved. This has significantly reduced the occurrence of inconsistent brand elements, particularly across different regions. The collaborative tools, such as real-time editing and feedback, have improved our internal communication and streamlined our workflow. Moreover, the integration capabilities with other tools we use have made it even more efficient to manage our brand assets. The flexibility and customization options allow us to tailor the platform to our specific needs, which has been a great advantage.
Overall, Frontify has been instrumental in enhancing our brand management process, ensuring consistency, and improving collaboration within our team.

Vorteile:

What I like most about Frontify is its comprehensive approach to brand management. The platform provides a centralized hub where teams can create, manage, and share brand assets seamlessly. Its intuitive interface makes it easy to maintain brand consistency across different channels and regional teams. The collaborative features, such as real-time editing and feedback, significantly enhance communication and efficiency within design and brand teams. Additionally, the integrations with other tools and the flexibility in customizing brand guidelines are standout features that make Frontify a powerful tool for maintaining a cohesive brand identity.

Nachteile:

I believe we need more options and flexibility to customize the homepage and layout~

Easy and quickly accessible for end users

Vorteile:

It allows for everyone within the company to easily access correct images, videos, as well as branding (products: templates). By making use of correct user groups, you as an admin can easily determine what every end user can and cannot see.

Nachteile:

It is not necessarily something I did not like, but it took quite some time to manage all the assets we wanted to migrate and getting a hang of how to correctly use the templates. Our designers made quite some mistakes in the InDesign files in the beginning, which resulted in us having to update the templates regurarly.