--- description: Detaillierte Informationen über BrightLocal zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: BrightLocal Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [SEO Tools](/directory/30931/seo/software) > [BrightLocal](/software/182621/brightlocal) # BrightLocal Canonical: https://www.capterra.com.de/software/182621/brightlocal Seite: 1 / 13\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/182621/brightlocal?page=2) > Die BrightLocal-Plattform bietet lokale Suchlösungen über Reputation Manager, Local Search Audit und Citation Tracker. > > Bewertung: **4.8/5** von 283 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet BrightLocal? Lokale stationäre Unternehmen. Dienstleistungsunternehmen. KMU (kleine und mittlere Unternehmen). Unternehmen mit mehreren Standorten. Unternehmenskunden. SEO-Agenturen. Marketingagenturen. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.8/5** | 283 Nutzerbewertungen | | Bedienkomfort | 4.6/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.7/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: BrightLocal - **Gegründet**: 2009 ## Gewerblicher Kontext - **Startpreis**: 39,00 $ - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500 - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Australien, Deutschland, Irland, Kanada, Neuseeland, Niederlande, Singapur, Südafrika, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Alarmfunktion / Benachrichtigungen - Berichterstattung / Analyse - Berichterstattung und Statistik - Dashboard - Geo Rankings - Keyword Monitoring - Keyword-Recherche Tools - Leistungskennzahlen - Reputationsmanagement - Review Management - SEO Audit - SEO-Management - Stichwort-Nachverfolgung - Verwaltung von Auflistungen - Web-Traffic-Berichterstattung - Wettbewerbsanalyse - Wirtschaftsprüfung-Management ## Integrationen (3 insgesamt) - AgencyAnalytics - Google Analytics 360 - Meta for Business ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Chat ## Category - [SEO Tools](https://www.capterra.com.de/directory/30931/seo/software) ## Ähnliche Kategorien - [SEO Tools](https://www.capterra.com.de/directory/30931/seo/software) - [Local SEO Tools](https://www.capterra.com.de/directory/33515/local-seo-tools/software) ## Alternativen 1. [GMBapi.com](https://www.capterra.com.de/software/1018381/gmb-reporting-tool) — 4.8/5 (31 reviews) 2. [AccuRanker](https://www.capterra.com.de/software/149278/accuranker) — 4.9/5 (330 reviews) 3. [Semrush](https://www.capterra.com.de/software/151962/semrush) — 4.6/5 (2322 reviews) 4. [mangools](https://www.capterra.com.de/software/168644/mangools) — 4.8/5 (92 reviews) 5. [Similarweb](https://www.capterra.com.de/software/148472/similarweb-pro) — 4.6/5 (261 reviews) ## Nutzerbewertungen ### "BrightrLocal - Kickied off our second citations campaign" — 5.0/5 > **Dan** | *19. Februar 2026* | Anwaltskanzlei | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) > > **Nachteile**: Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. > > Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. ----- ### "An Affordable Way to Build Citations" — 5.0/5 > **Peggy** | *26. Dezember 2025* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. > > **Nachteile**: The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. > > For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. ----- ### "Five stars all the way\!" — 5.0/5 > **John** | *19. Juni 2026* | Gastgewerbe | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: BrightLocal has truly transformed our local SEO strategy. We initially sought them out because managing local citations, tracking rankings across multiple locations, and cleaning up messy Google Business Profile data manually was costing us dozens of hours every month.Their platform completely solved that bottleneck. My absolute favorite features are the Local Search Audit and the Citation Builder. The audit tool provides clean, white-label reports that we can share directly with clients, while the citation builder takes the painful guesswork out of building consistent local signals. Compared to other platforms we tried previously, like Yext and Moz Local, BrightLocal offers far better value and flexibility. We never feel locked into rigid, expensive contracts, and the data accuracy is significantly higher. The results speak for themselves. Within just three months of using BrightLocal, our clients saw an average 35% increase in local map pack visibility and a major boost in organic keyword rankings. The return on investment was immediate, driving more phone calls and foot traffic to our physical storefronts. To top it all off, their customer support team is exceptional. Whenever we have a technical question or need help with a complex citation campaign, they respond quickly, professionally, and always resolve the issue on the first try. > > **Nachteile**: The tools have limited coverage in Greece and other regions, which makes their system mostly useful for citation building. ----- ### "80% data inaccuracy. 0% customer service." — 1.0/5 > **Caleb** | *16. November 2019* | Marketing & Werbung | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: N/A none at all terrible do not consider you have been warned > > **Nachteile**: This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't. > > abismal ----- ### "Local citation builder is great value for money" — 4.0/5 > **Oliver** | *23. Juni 2026* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: It is handy being able to manage multiple campaigns under one profile. This allows me to easily navigate the dashboard and view updates. The local citation builder is good value for money and overall, it is a very quick turnaround. > > **Nachteile**: Not all of the directory listings go live, and in some instances, new listings are created on directories where the Brightlocal team cannot edit an existing listing - this goes against the principle of having one listing with the same NAP data across all other listed directories. > > Enjoyable experience overall given the value for money and the time saved by using this service. Speaks volumes that I have used it multiple times and will continue to do so. ----- Seite: 1 / 13\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/182621/brightlocal?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/182621/brightlocal) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Strukturierte Daten