Aurelius

Finally, a way to search our past research!

Vorteile:

Aurelius is a great product which allows us to do qualitative data analysis to find patterns (think a digital version of post it notes on a wall and grouping them) and thus creating a searchable repository of insights from our research. Why is this helpful? Well we may conduct a research project this month (January 2019) and learn something new then in six months from now (June 2019), we learn something some more things. Turns out that it matches very well with what we learned in January, so it adds support to an insight and makes it stronger. This helps us track our work and also answer the big question "do you have any research on x,y,z?" when we get it. Another pro is the CEO, is super engaged with the UX research community. He is actively working with researchers, learning about researchers, and identifying trends. With a CEO who is making a tool for researchers and is actively researching researchers, I have to fully back the direction of the product.

Nachteile:

Right now there are a few things I have requested as features, such as adding links as a document attachment (think Google sheets, prototypes, or lookback videos) so that we don't have to upload everything along with a couple other streamlining requests. Team has been super open with receiving feedback, which I am grateful for.

A step in the right direction

Vorteile:

What I like about this software is how the information is organized. One of the reasons we chose this solution was based on this organization because we saw how this could scale internally. I love that we have a close connection with the product development team so that we can provide feedback and request features and also have a pulse on when that could happen for us.

Nachteile:

I have some struggles with the visual design around tagging. I think this is where we have found the most opportunity for improvement. Features like, select all, or having clear visibility of the tags you want to select while also still seeing the content have come up naturally while playing around with the product.

Some great features, but needs more work

Kommentare: Aurelius is great when used for a very specific purpose. It's not a one-stop tool, but rather a good tool to use along with others as part of user research.

Vorteile:

I reviewed Aurelius alongside about a dozen other pieces of software to use for user research. Aurelius is hands down the best when comes to the organization and analysis of qualitative feedback. I love that I can dump raw notes into the system and it does an intelligent job of organizing that feedback. I love the tagging system as it allow me to easily reference quotes on certain topics.

Nachteile:

Aurelius is laser focused on organization and analysis of qualitative of feedback, so unfortunately it doesn't have much to offer outside of that. Many competing platforms have much more robust offerings that allow you create studies, facilitate studies, and send out surveys. On top of this, there are several odd and confusing aspects to the UI of the toolset.

Unlocking the Value of User Research

Kommentare: Before using Aurelius, it was challenging to quickly retrieve insights from all the usability testing and site visits we conducted over the past year. Having all this information at our finger tips (both through tag filtering and searching) has ensured we take full advantage of our research efforts in driving future product plans and design enhancements.

Vorteile:

The ability to quickly add notes from customer visits and usability tests, tag them, and easily utilize them to inform future product design and development.

Nachteile:

When we first started using Aurelius, it would only filter notes that contained ANY of our selected tags. While useful in some situations, what we needed was the ability to filter notes containing ALL of our selected tags. We wanted to ask questions like: show me only notes from usability test A in which pain point X was identified. We expressed this need to the Aurelius team and this feature was implemented a short time later.

I've already recommended this to several other clients and colleagues

Kommentare: I was looking for something that would make organizing qualitative research easier. Until Aurelius, I was using spreadsheets and docs, then slide decks to present my findings. It became difficult to find voice-of-customer when I needed it. And then, on top of the work I have to do to write the copy, I was also creating client report on findings. With Aurelius, I don't have to create reports - I can share insights linked to notes. I can also see this being very valuable for my clients long-term. Their voice-of-customer data is usually scattered, which means they can't see patterns and it's hard to keep track of what quotes we've already used.

Vorteile:

I love the search functionality, tagging and key insights. Works perfectly for what I do as a conversion copywriter - even if it was made for UX research.

Nachteile:

Nothing yet. Every time I've asked rep about functionality, it turns out Aurelius can do it. Mostly it's very intuitive.