AdRoll

AdRoll

von AdRoll Group

Wer verwendet AdRoll?

Ad management solution for eCommerce businesses of all sizes that helps engage, convert, and measure prospective customers.

Was ist AdRoll?

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts.

AdRoll – Details

AdRoll Group

https://www.adroll.com

AdRoll – Preisübersicht

AdRoll bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für AdRoll findest du unten.

Kostenlose Version

Nein

Gratis Testen

Nein

Einsatz

Cloud, SaaS, Web

Training

Webinare

Dokumentation

Kundenbetreuung

Support während der Geschäftszeiten

Online

AdRoll Funktionen

Marketing Automation Software
A/B-Tests
Analytik / ROI-Verfolgung
Anpassbare CTAs
Drip-Kampagnen
Dynamische Inhalte
Lead Scoring
Sales Intelligence
Segmentierung
Social Marketing
Suchmaschinen-Marketing
Websitebesucher-Nachverfolgung
Zielseiten / Web-Formulare
A/B-Tests
Empfehlung-Maschine
Geo-Zielgruppenerfassung
Konversion-Tracking
Mobile Retargeting
Personalisierung
Social-Media-Retargeting
Verhalten-basiertes Targeting
Zielgruppen-Targeting

AdRoll – Nutzerbewertungen

Zeigt 5 von 55 Nutzerbewertungen

Gesamt
4.1/5
Benutzerfreundlichkeit
4/5
Kundenservice
4.1/5
Funktionen
4/5
Preis-Leistungs-Verhältnis
3.9/5

AdRoll lets you retarget your users in the easiest way

Bewertet am 22.8.2019
Mithil P.
Digital Marketing
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
3/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
4/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: IT has been great due to the simple features and use. No technical or training required.

Vorteile: There is no complexity with this product. Right from reporting to customer service.

Nachteile: It does not capture the lead information. API integration is difficult too.

Adroll, a tool that guarantees overcrowding

Bewertet am 16.9.2019
Sarah e. B.
Government Management Consultant
Verteidigung & Raumfahrt, 501-1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
4/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
4/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Adroll is presented as a tool focused on capturing potential customers through very precise means such as the evaluation of their tastes and behavior to be more precise when inferring what their needs are and, consequently, what products could arrive to be of your interest. That fact is vital for a company because it can provide exponential growth. Adroll as a platform has a wide scope to integrate its services using other platforms as a tool, mostly those that offer social network service, in such a way that it expands its own efficiency. At the time of deciding to acquire the services of Adroll, one of the reasons that moved you was to find that its price is accessible and adequate to the value of the platform, in addition to its friendly terms. Speaking of the availability of the tools that allow the user to learn about the unfolding of the platform, Adroll offers webinars and complete and understandable documentation.

Vorteile: Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company. Adroll can generate a recommendation engine as well as customize when making new searches for potential clients, generating a resegmentation. The platform of Adroll is an ambitious investment recommended by companies that wish to generate an impact with their campaigns in a massified manner. Adroll is used by important companies worldwide which is sufficient guarantee of its effectiveness and commitment to the growth of the investments of the users. Using the platform is a sure bet towards business success.

Nachteile: The most important limitations of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited.

Hit or miss, but a platform worth testing

Bewertet am 31.12.2019
Shaun F.
Director of Online Advertising
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
3/5
Benutzerfreundlichkeit
3/5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: I have used Adroll for a number of different clients, and like my title says the results are very hit or miss. As a branding tool I think Adroll can be very powerful and the fact they measure view-through conversions is a nice feature but most of my clients aren't interested in that metric. With all that being said we have a number of ecommerce clients that are seeing great ROAS from the platform. I believe this is due to their unique dynamic banners.

Vorteile: I like Adrolls dynamic display banners that they can create. They also offer support to produce display banners for advertisers who might not have the resources to do it themselves.

Nachteile: I find their interface a little challenging to use and optimize. Updating UTM parameters can be challenging and a bit time consuming.

Third Party Remarketing, is it Necessary in 2019?

Bewertet am 4.1.2019
Michael B.
CEO
Onlinemedien, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
3/5
Gesamt
2/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
3/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here. First party Remarketing in FB, AdWords and the like has come a long way and is easier than ever to implement yourself. For those who are more intermediate to advanced, stick to the first-party solutions.

Vorteile: Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.

Nachteile: Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.

Very nice looking - but double check your numbers

Bewertet am 3.10.2019
Brian W.
Marketing Manager
Einzelhandel, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
4/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
3/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running. One just needs to make sure their numbers are accurate so utilizing another source for attribution is important.

Vorteile: AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing....

Nachteile: However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out.