HypeAuditor

HypeAuditor is a great tool for influencer discovery

Vorteile:

HypeAuditor started out as a tool that provided fake follower audits on Instagram profiles, but now they have evolved into a full-fledged influencer discovery tool. I love the basis of their technology and the ease of searching for relevant influencers for the brands that I work with.

Nachteile:

Wish I could do influencer discovery search across more social networks, podcasts, and blogs!

Hype Auditor Helps You Filter out the Noise so You Choose the Best Influencers for Your Campaigns

Kommentare: Overall, HypeAuditor is absolutely a wonderful tool, although it may appear overwhelming at times.

Vorteile:

Merely looking at the number of followers an influencer has on a social media platform can be misleading because that doesn't guarantee you a good ROI. There are many influencers with massive followings but little to no engagement rate. That is where a tool like HypeAuditor is very useful because it helps you filter out the noise. At first, HypeAuditor only worked for Instagram, but right now it works for Twitter, YouTube, TikTok, and Twitch. These are nice additions because you can measure all of these key metrics in one place. It even makes it possible to measure the performance of a single influencer across various channels. An influencer whose content isn't being engaged with on Instagram may be doing exceptionally well on YouTube, so it's a good development. Even though the interface of HypeAuditor might seem overwhelming at first, it's rather easy to use once you get used to it. I wouldn't say it has a learning curve, but someone else might think otherwise. Now, HypeAuditor has a new feature called campaign management, which is quite helpful to marketers and consultants who are managing campaigns on behalf of clients. Even if you aren't managing campaigns for clients, it's still a very useful feature. It's a nice addition. Also, there is this feature called account tracking that lets you track and monitor your account, which is cool if you want to make use of it. Although, you have to verify your ownership of your Instagram account first.

Nachteile:

The only thing I can say HypeAuditor should improve on is the interface. The interface is nice, no doubt, but it can look overwhelming at times. The texts on the pages can seem like a lot to take in at once, especially in the market analysis section. I think they can make use of more cards as they have in the "overview" for the rest of the submenu items instead of presenting the textual analysis at once. Cards look neater in my opinion.

Hypeauditor

Kommentare: good

Vorteile:

Best available on Influencers' analytics

Nachteile:

twitter analytics is very shallow. no facebook. no Snapchat

Stay away from this service.

Kommentare: The problem is that I applied for one month and for the second month I got charged even though there was a sign "no credits".
I have sent more than 12 emails asking for a refund or for an extension of the service, but no reply.
Probably the most unprofessional company I have ever met during my 25 years on web.

Vorteile:

Their service, if it's available (even if you have paid).

Nachteile:

They increased their prices, making it only a monthly subscription service with high prices (300 dollars per month!), but let's say this is not a problem in an open economy.

An excellent tool

Vorteile:

It’s very complete and helpful on the analysis and tracking Influencer market. It help us a lot to make decisions to select an specific influencer to an specific campaign.

Nachteile:

Maybe the part of downloading the reports because the look&feel of the template is very simple, and it could be great to have the opportunity to re-design it.