Brandverity

The Secret Weapon in Brand Marketing

Kommentare: BrandVerity's solution saves me time by removing the manual effort of monitoring our brand and automating the process of reporting trademark violations. Once everything is set up in the tool, using it is an easy and streamlined experience.

Vorteile:

I love how BrandVerity is set up to be very user-friendly. Within a few clicks, I can review trademark violations and report violating ads to the respective search engines. I can white label websites, or set up policies to specifically monitor competitors that I want to keep an eye on.

Nachteile:

It would be valuable if the software provided additional low-level paid search insights than what is offered, this would position BrandVerity as more of a well rounded paid search resource.

Great tool for monitoring affiliate compliance and avoiding unnecessary costs

Kommentare: I've been using BV for over two years now, for monitoring affiliates' compliance with affiliate program terms and conditions and I can't imagine work without it. It's very useful for brands not willing to let 3rd parties target TM and TM+ keywords in their search campaigns, looking to identify and prevent ad hijacks, and trying to make sure that the coupons they make available are only used by the intended parties.
It was a little difficult to find my way around when I first started (but that's also because I'm stubborn and I prefer to discover everything on my own, I'm sure BV support would have helped and provided basic guidance), but then everything followed naturally.
BV helps me identify affiliates violating the terms and conditions of the programs I manage and even of other 3rd parties (wholesalers, dropshippers, etc.) and, thus, either enforce compliance or avoid paying for uncompliant campaigns. It's also great for managing discount campaigns and, with them, costs. In times when most coupon websites rely on user-submitted information, it's very important to make sure the discount codes made available to a closed network, for example, don't get out in the public, especially when their spreading would generate unnecessary additional costs.
It even provides ad screenshots, ad copies, redirect links, other users' feedback for a specific affiliate (program terms violator), websites where specific coupons are used, and more.
Plus, support is very prompt and helpful.

Vorteile:

It saves me a ton of time and energy. Once everything is set up, monitoring marketing campaigns and compliance becomes a breeze.

Nachteile:

It can be a little overwhelming for new users with no or limited knowledge regarding keywords, trademarks, and coupon management.

Powerful tool with amazing customer support

Kommentare: The main use in my department is to detect affiliate fraud. It helped us catch several cases for which we got refunds from the affiliate networks since the tool offers proof and everything you need to prove to the affiliate network about the fraud.

Vorteile:

The flexibility the tool gives is very good. You can play around with the logic and RegEx, and have a direct influence on making the tool even stronger, and this can be A/B tested which makes it easier to decide if the new logic is better or not. The ability to change the frequency of times the tool checks the SERPS is also very useful. Another helpful feature for us is the affiliate ID of the ad fraudster, which can help you link one affiliate with other networks and easily ban them from other networks too or just ask the affiliate network to exclude them from your campaigns. The alerts are also good, since you get notified based on your needs (they way you set the report up), so you don't have to do check the tool manually, every time. The support team is amazing and world class! Super friendly, and very knowledgeable.

Nachteile:

The dashboard could use a modern update, which the guys are working on already.

Must have for any affiliate program

Kommentare: Stopping publishers from ad hijacking to compete with our internal search efforts and preventing them from capturing sales by imitating our brand.

Vorteile:

BrandVerity has helped up violating publishers who are ad hijacking as well as bidding our trademarked term worldwide. This has saved us thousands of dollars in commission that would have been paid out otherwise. Each report gives details on the publisher's URL and their ability to decode masked URLs is invaluable, and something we would never have been able to do in-house. BrandVerity's tracks multiple networks, so we're also able to scale our policy monitoring within a single software.

Nachteile:

There's no historical data to look at how long a publisher has been violating our policy (that I'm aware of).

BrandVerity Saved Our Company 22X What It Cost Us

Kommentare: We had issues protecting misuse of our brand in paid search results. There was a growing trend of other advertisers utilizing our protected brand and exploiting it in different manners. This was driving up our cost of customer acquisition but was also a bad experience for customers as they were obviously looking for us, but being taken elsewhere unexpectedly. We recently conducted an ROI estimate of using BrandVerity for our first year and the cost of the service returned 22X in saved conversions and reduced ad spend. We're thrilled!

Vorteile:

BrandVerity is very easy to use (once you know how) and reporting is a breeze for when it comes time to evaluate ROI. With some education of the tasks you're supposed to be performing in the account, it is actually very intuitive. The software has been stable, bug free and always available when we've used it every week for the past year.

Nachteile:

Without education from your account manager it can definitely feel a little overwhelming using the software for the first time. In our case, I felt the account manager interpreted our goals very well, and so recommended the activities most suitable to achieve these. Generally, in my experience, a lot of software you are left to your own devices in the account to make of it what you will, but in our case, the hand holding was appreciated, it also ensured we made use of the software and kept us accountable to our goals.

Stellar Product and Services 10/10

Vorteile:

BrandVerity has been phenomenal in helping us monitor our paid search channel. Their dashboard is very user friendly, and their team has been incredibly flexible with allowing us to customize our policies to directly tailor our needs. Every person I have come in contact with at the company has been a joy to work with, and I highly recommend them.

Nachteile:

There are some features which could be improved upon. It would be ideal to have an option to link directly to the ad screenshots within the exportable excel files. Another feature that would be beneficial would be the option to choose a custom date range in the share of voice reporting.

Worth It

Kommentare: We're a strong brand in our field, with affiliate sales partners who don't always pay attention to our search / use of trademark guidelines, and frequent hijackers / intentional violators...so their robust alert system comes in very (very) handy. I also like the organic monitoring tool, which helps us monitor our overall brand across multiple marketing channels. Brand Verity's customer service is great too, they're always happy to walk new staff through the tool to make sure they thoroughly understand its features ~ and we've never had an issue getting a rep on the phone to help figure something out (yes, live humans not chat bots!).

Vorteile:

Brand Verity is an incredibly easy to use, thorough tool for monitoring search. Variable and customizable settings, and detailed, well-organized daily reports make trademark violation monitoring simple, and reporting violators / sending bulk takedown requests turnkey.

Nachteile:

It's not inexpensive, but in my opinion, it pays for itself. Not monitoring search, which can be a tedious endeavor w/o an auto-monitor and aggregator tool like this, can cost you far more than BV's monthly fee in the long run.

Brand Verity Works To Manage Paid Search Violations!

Kommentare: Overall paid search monitoring helps me manage violations of my clients Terms & Conditions. This service saves me time and makes me more productive.

Vorteile:

Easy to use, Intuitive, good quality of information.

Nachteile:

Occasionally get alerts that are not valid or identify the wrong offender.

Trademark Infringement Complaints At Scale

Kommentare: I'm mainly using BrandVerity to keep track of trademark infringements on our brand across the globe, since it'd be basically impossible to do that manually. It's been a huge help at getting infringing ads taken down without having to put hours of work into doing so every week. Very helpful tool!

Vorteile:

-Great for submitting trademark infringement complaints at scale. -Great for monitoring trademark infringements across the globe. -I've had excellent reps whenever I've needed help. -Once you get used to it, the tool is pretty easy to use.

Nachteile:

-There's quite a bit of setup involved to get things started.

Great product and team

Vorteile:

The efficiency and that is makes my job so much easier

Nachteile:

Nothing really, I feel like it provides everything I need

Ad oggi il miglior servizio che usiamo per la brand protection

Vorteile:

Molto spesso ci capita di dover integrare delle azioni di brand protection sulle campagne pubblicitarie dei nostri clienti e, grazie a brand verity, negli anni siamo riusciti a bloccare molti affiliati che facevano attività di brand bidding sulle campagne pubblicitarie dei nostri clienti. Trovare queste violazioni a mano è time consuming e comunque molto difficile, ma da quando utilizziamo brand verity abbiamo risolto definitamente questo problema: ogni qualvolta si verifica una violazione, possiamo intervenire prontamente per bloccare attività illecite.

Nachteile:

Il software è molto costoso, svolge un ottimo servizio ma non tutti potrebbero trovarlo conveniente proprio a causa del suo elevati costo. Fossi in loro, valuterei dei pacchetti più economici per aziende di dimensioni ridotte.

Benefits of BrandVerity

Vorteile:

The system is very user friendly and allows us to effectively monitor our search terms and send out enforcement letters for infringing content.

Nachteile:

Adding additional search terms can be difficult at times. However, the team at Brand Verity has been very helpful in assisting us with this.

BrandVerity is effective and easy to use!

Kommentare: We have saved money using this tool.

Vorteile:

The ease in which you can find and eliminate fraud.

Nachteile:

At times adding new search terms was a little difficult, but the support team made it very easy to rectify.

BrandVerity is a Great Product

Kommentare: BrandVerity has been a great partner and tool. I would recommend them to anyone.

Vorteile:

Set it up and it runs independently without unnecessary input. Great for busy Paid Search managers. It is very easy to submit TM violations to the various search engines.

Nachteile:

Some of the set up steps or additional bells and whistles aren't 100% clear at first glance.

A Great Tool for Catching Bad Users

Vorteile:

It allows us to find out who is abusing our affiliate program so we can appropriately ban them from further use.

Nachteile:

It can be slightly difficult to navigate at times.