Wer nutzt diese Software?

Marketing-, Compliance- und Rechtsteams.

Durchschnittliche Bewertung

13 Bewertungen
  • Gesamt 5 / 5
  • Benutzerfreundlichkeit 4.5 / 5
  • Kundenservice 5 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 5 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten

Angaben zum Hersteller

  • BrandVerity
  • https://www.brandverity.com
  • Gegründet 2008

Über Paid Search Monitoring

Markenschutz für bezahlte Suchen. Erhalte unübertroffene Sichtbarkeit in Anzeigen bei Google, Bing, Baidu, Yandex und vielen anderen Suchmaschinen weltweit. Identifiziere Konkurrenten, Mitunternehmer und hinterhältige Partner, die Anzeigen schalten, die sie nicht schalten sollten. Sende mühelos Benachrichtigungen zu Verstößen und entferne verstoßende Anzeigen. Die weltweit größten Marken nutzen die leistungsstarke Online-Plattform von BrandVerity, um ihre Marken bei der bezahlten Suche zu schützen.

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Paid Search Monitoring Funktionen

  • Domain-Überwachung
  • Ermittlungsmanagement
  • Fall-Management
  • Marktplatz-Überwachung
  • Mobile App-Überwachung
  • Priorisierung
  • Social Media-Überwachung
  • Überwachung bezahlter Suchen

Die hilfreichsten Reviews für Paid Search Monitoring

BrandVerity Saved Our Company 22X What It Cost Us

Bewertet am 26.4.2019
Anthony T.
Director of Digital Marketing
Medizinische Geräte, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We had issues protecting misuse of our brand in paid search results. There was a growing trend of other advertisers utilizing our protected brand and exploiting it in different manners. This was driving up our cost of customer acquisition but was also a bad experience for customers as they were obviously looking for us, but being taken elsewhere unexpectedly. We recently conducted an ROI estimate of using BrandVerity for our first year and the cost of the service returned 22X in saved conversions and reduced ad spend. We're thrilled!

Vorteile: BrandVerity is very easy to use (once you know how) and reporting is a breeze for when it comes time to evaluate ROI. With some education of the tasks you're supposed to be performing in the account, it is actually very intuitive. The software has been stable, bug free and always available when we've used it every week for the past year.

Nachteile: Without education from your account manager it can definitely feel a little overwhelming using the software for the first time. In our case, I felt the account manager interpreted our goals very well, and so recommended the activities most suitable to achieve these. Generally, in my experience, a lot of software you are left to your own devices in the account to make of it what you will, but in our case, the hand holding was appreciated, it also ensured we made use of the software and kept us accountable to our goals.

Antwort des Softwareanbieters

von Brandverity an 1.5.2019

Thanks for the review, Anthony! We're thrilled to hear we helped you reduce ad spend and increase conversions. It's great that your Customer Success Manager was able to get you up to speed with the software, but we completely agree it can be a bit overwhelming when you first get started. We're working to make the interface more intuitive - more to come!

Stellar Product and Services 10/10

Bewertet am 18.4.2019
Verifizierter Rezensent
Analyst, Digital Acquisition
Gastgewerbe, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: BrandVerity has been phenomenal in helping us monitor our paid search channel. Their dashboard is very user friendly, and their team has been incredibly flexible with allowing us to customize our policies to directly tailor our needs. Every person I have come in contact with at the company has been a joy to work with, and I highly recommend them.

Nachteile: There are some features which could be improved upon. It would be ideal to have an option to link directly to the ad screenshots within the exportable excel files. Another feature that would be beneficial would be the option to choose a custom date range in the share of voice reporting.

Antwort des Softwareanbieters

von Brandverity an 25.4.2019

Thanks a bunch for the review! The good news is that we can help with the CSVs - we have an option under Report Settings include links to ad screenshots in your CSV exports. I can see how flexible date ranges would be helpful for the share of voice reports and will pass it along to our product team, as well. Please don't hesitate to get in touch if you'd like some help adjusting the screenshot settings for your CSVs!

Must have for any affiliate program

Bewertet am 18.4.2019
Verifizierter Rezensent
Affiliate Marketing Manager
Einzelhandel, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Stopping publishers from ad hijacking to compete with our internal search efforts and preventing them from capturing sales by imitating our brand.

Vorteile: BrandVerity has helped up violating publishers who are ad hijacking as well as bidding our trademarked term worldwide. This has saved us thousands of dollars in commission that would have been paid out otherwise. Each report gives details on the publisher's URL and their ability to decode masked URLs is invaluable, and something we would never have been able to do in-house. BrandVerity's tracks multiple networks, so we're also able to scale our policy monitoring within a single software.

Nachteile: There's no historical data to look at how long a publisher has been violating our policy (that I'm aware of).

Antwort des Softwareanbieters

von Brandverity an 25.4.2019

Thanks for the review, I'm glad we've been able to help! We do have some historical data available in the tool - would you be willing to get in touch with us? I'd love to learn more about your needs and figure out if the data we have meets them or if there are gaps.

Powerful tool with amazing customer support

Bewertet am 25.4.2019
Verifizierter Rezensent
Ad Operations Specialist
Marketing & Werbung, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: The main use in my department is to detect affiliate fraud. It helped us catch several cases for which we got refunds from the affiliate networks since the tool offers proof and everything you need to prove to the affiliate network about the fraud.

Vorteile: The flexibility the tool gives is very good. You can play around with the logic and RegEx, and have a direct influence on making the tool even stronger, and this can be A/B tested which makes it easier to decide if the new logic is better or not.
The ability to change the frequency of times the tool checks the SERPS is also very useful.
Another helpful feature for us is the affiliate ID of the ad fraudster, which can help you link one affiliate with other networks and easily ban them from other networks too or just ask the affiliate network to exclude them from your campaigns.
The alerts are also good, since you get notified based on your needs (they way you set the report up), so you don't have to do check the tool manually, every time.
The support team is amazing and world class! Super friendly, and very knowledgeable.

Nachteile: The dashboard could use a modern update, which the guys are working on already.

Antwort des Softwareanbieters

von Brandverity an 1.5.2019

Thanks for the review! It's great that we've been able to help you keep an eye on affiliates in paid search and we look forward to sharing our dashboard updates with you soon.

Worth It

Bewertet am 26.4.2019
Sheri H.
VP Marketing & Communications
Gesundheit, Wellness & Fitness, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We're a strong brand in our field, with affiliate sales partners who don't always pay attention to our search / use of trademark guidelines, and frequent hijackers / intentional violators...so their robust alert system comes in very (very) handy. I also like the organic monitoring tool, which helps us monitor our overall brand across multiple marketing channels. Brand Verity's customer service is great too, they're always happy to walk new staff through the tool to make sure they thoroughly understand its features ~ and we've never had an issue getting a rep on the phone to help figure something out (yes, live humans not chat bots!).

Vorteile: Brand Verity is an incredibly easy to use, thorough tool for monitoring search. Variable and customizable settings, and detailed, well-organized daily reports make trademark violation monitoring simple, and reporting violators / sending bulk takedown requests turnkey.

Nachteile: It's not inexpensive, but in my opinion, it pays for itself. Not monitoring search, which can be a tedious endeavor w/o an auto-monitor and aggregator tool like this, can cost you far more than BV's monthly fee in the long run.

Antwort des Softwareanbieters

von Brandverity an 1.5.2019

Sheri, thanks for much for the feedback! So glad to hear we've been able to help protect your brand in your affiliate program and beyond.

Lies weitere Bewertungen