Red Points

Kommentare: Since starting with Red Points about a year and half ago, we have removed over 3,000 fake listings of Mighty Mug. The swift removal of these knockoffs allows us to protect our brand, our sales margins and ensures that customers buying Mighty Mug are getting an authentic product, backed by our warranty.

Vorteile: The best thing about Red Points is that it is constantly searching the major e-commerce marketplace looking for counterfeit or knockoff items. Once Red Points locates one of these listings, it is incredibly easy, literally the click of your mouse to have the item removed from eBay, Alibaba, Wish, Amazon or any of the other major marketplaces around the world. We spend 5-15 minutes per day on Red Points and it has been a game-changer for us. We no longer have to choose between growing our business and combatting knockoffs, we can do both.

Nachteile: We love Red Points and do not have any complaints about the system.

Kommentare: RedPoints has been vital to the removal of counterfeit and inauthentic versions of an infant teether toy that we produce, along with several variants of trademark infringement. We have pulled nearly 2,000 individual product listings thanks to RedPoints.

Vorteile: We enjoyed the streamlined interface/UI, responsive team that we can e-mail and get replies from quickly, and a generally quick and painless removal process of infringing content/listings.

Nachteile: There is a lack of transparency on when/why listings are not removed from online marketplaces. The bots that pull in infringing listings often pull in your own brand's content, so manual monitoring is a must. Listings can also come back online, which I have been told that RedPoints is working on a way to find and monitor this. Until then, if a listing comes back online, it is up to us to find and report it manually.

Kommentare: It's not just stopping counterfeit sales that matters. If somebody is using a poor quality fake garment in public, that projects a bad image towards would be customers thus damaging the brand deeply.

Vorteile: We have been using Redpoints for many years and from the very first day I have been amazed at just how efficient the team are at removing counterfeit posts on platforms we didn't know existed.
As a brand owner it is imperative that I protect my brand along with any copyright designs to not only prevent improper sales but to protect brand integrity as I do not want sub standard products bearing my brands name entering the market as it can put others off buying the brand.
Redpoints helps take care of all of this.

Nachteile: There is nothing to dislike about Redpoints. The system is slick, the staff very polite and professional and the counterfeit problem is dealt with in the most pain free fashion for us.

Kommentare: A Brand Protection Software that is Only as Useful as You Make it - if you have time to dedicate to making sure their algorithm is working, it will pay off. This is not set-and-forget

Vorteile: The service/software can be effective - we definitely saw takedowns that could have been damaging to our e-commerce business if the users were allowed to continue selling their products.

Nachteile: As with any algorithmic tool, it only gets better with input. If you don't have an employee to monitor and give near-constant feedback on the results, the investment (potentially thousands a month) is wasted. We ended up with e-mails from multiple businesses stating that Red Points had been in touch about a violation of our trademarks/patents and the products targeted had nothing to do with our marks and registrations. To be fair, we used a set-it-and-forget it approach to this tool when we should have been a great deal more active with it.

Vorteile: It is very user-friendly and easy to use. In addition, its not very time-consuming and it allows you to react quickly in case of some one is selling counterfeits, abusing your brand or using your copyright protected materials. So it makes it easier to protect your brand and consumers in a time-efficient manner.

Nachteile: The search results sometimes include secondhand sales of genuine products, which is very important for us not to "disturb".