Was ist GroundTruth?

Location-based advertising platform that allows marketers, publishers, and channel partners to use location data to know more about their audience and optimize their advertising campaigns.

Wer verwendet GroundTruth?

Local businesses, publishers, marketers, channel partners

Wo kann GroundTruth bereitgestellt werden?

Cloud, SaaS, webbasiert

Über den Anbieter

  • GroundTruth
  • Ansässig in New York, USA
  • 2010 gegründet

Erhältlich in diesen Ländern

Vereinigte Staaten

Sprachen

Englisch

Über den Anbieter

  • GroundTruth
  • Ansässig in New York, USA
  • 2010 gegründet

Erhältlich in diesen Ländern

Vereinigte Staaten

Sprachen

Englisch

GroundTruth – Videos und Bilder

GroundTruth Software - 1
GroundTruth Software - 2
GroundTruth Software - 3
GroundTruth Software - 4
GroundTruth Software - 5
6 weitere anzeigen
Videos zu GroundTruth
GroundTruth Software - 1
GroundTruth Software - 2
GroundTruth Software - 3
GroundTruth Software - 4
GroundTruth Software - 5

Kosten ähnlicher Produkte wie GroundTruth vergleichen

GroundTruth

N/A
Kostenlose Version
Gratis Testen
Nicht verfügbar
Kostenlose Version
Gratis Testen
4.800,00 $
Kostenlose Version
Gratis Testen
49,00 $/Monat
Kostenlose Version
Gratis Testen

Alternativen für GroundTruth

Deine einzige vertrauenswürdige Quelle für öffentliche Fakten über dein Unternehmen.
Autopilot ist einfache und visuelle Marketing-Automatisierungs-Software.
Dreamdata.io ist ein erstklassiges B2B-Attributions- und Umsatzanalysetool. Erfahre mehr über Dreamdata
Zaius bringt CRM, Marketing-Automatisierung und Analysen in einer traumhaften B2C-Marketing-Plattform zusammen.
WebEngage ist ein B2C-Multichannel-Marketingautomatisierungs-Tool. Es hilft, die Benutzerbindung zu verbessern und Conversions zu steigern, ohne viel Geld auszugeben.
CleverMaps ist eine kartenbasierte Business-Intelligence-Plattform. Mit standortbasierten Daten bringt das Unternehmen einen völlig neuen Ansatz für die Arbeit. Erfahre mehr über CleverMaps
Verabschiede dich von komplizierten Analyse-Tools.
Factors.AI ist eine Marketinganalyse- und Attributionsplattform, mit der Teams die Auswirkungen von Marketing auf den Umsatz verstehen können.
Diese Lösung unterstützt dich dabei, deine Angebote nach Gerät, Zeit und Ort zu ändern und Longtail-Angebote mit Verarbeitung in natürlicher Sprache zu optimieren.
Hilft Organisationen dabei zu verstehen, wie es um ihre Geschäfte steht und welche Richtung sie einschlagen müssen.
Hilft Unternehmen, Daten über ihre Kund*innen zu durchsuchen, um Einblicke zu gewinnen und ihre Leistung zu verbessern.
Geo-Targeting deiner Nutzer*innen in Echtzeit und standortbezogene Personalisierung. Woosmap ist in nur wenigen Minuten einsatzbereit. Erfahre mehr über Woosmap
Drive audience growth, engagement and revenue with Omedas 360 degree audience management solution.

Bewertungen über GroundTruth

Durchschnittliche Bewertung

Gesamt
4,6
Benutzerfreundlichkeit
4,4
Kundenservice
5,0
Funktionen
4,6
Preis-Leistungs-Verhältnis
5,0

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
57%
4
43%
Mallory
Mallory
Senior Digital Buyer in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Amazing product for digital advertising

5,0 vor 2 Jahren

Kommentare: GroundTruth is a great product and platform for digital advertising. There are a variety of uses for this exchange, and it helps us stay above the curve in digital products. There a ton of great features used to set us aside from our competitors.

Vorteile:

There are a large variety of features that make GroundTruth stand out from the rest. We are able to use many types of targeting, such as Behavioral Categories, Demographics, Geo-Fencing and Retargeting, etc. Our clients love being able to track visits to their locations and Geo-fence their competitors.

Nachteile:

Some features that could be updated are the creative design. It would be helpful to do bulk changes and uploads, rather than needing to individually make changes. However, we have expressed our concerns to the team and they are very open to working on these changes for us.

Verifizierter Rezensent
Director of Digital Operations in USA
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Unique Feature-Packed DSP, with a Strong Support Team

4,0 vor 2 Jahren

Kommentare: I love working with GroundTruth - their platform is constantly being updated and stays competitive with new features they add. They also listen to feedback well, and release new features based on that feedback.

Vorteile:

The visit tracking feature on campaigns is coveted by our clients, and is a metric we can trust based on their third party location verification.

Nachteile:

Some features are lacking, particularly in the creative setup like bulk uploads of creatives with landing pages and dynamic info, as well as video hosting.

Courtney
Courtney
Staff Writer, TheBoot.com in USA
Verifizierter Nutzer auf LinkedIn
Unterhaltung, 1.001-5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Marketing Assistance

4,0 vor 8 Monaten

Kommentare: Good! I am able to launch full campaigns with detailed targeting within 20 minutes. As I continue to explore and use the program I am confident that the time it takes to launch campaigns will decrease as well.

Vorteile:

I have never launched digital ads before outside of Google and FB so needless to say I was a little nervous. Groundtruth was very easy to use and helped me understand what was required and what needed to be done.

Nachteile:

I do wish the interface was a little more appealing to the eye but that is surface level. It does everything else that I require at this time.

Erin
Erin
Marketing and Digital Manager in USA
Verifizierter Nutzer auf LinkedIn
Immobilien, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

We Have Recommend GroundTruth Many Times

4,0 vor 2 Jahren

Kommentare: It's awesome to have a self-serve geo-fencing option. Previously, the only way to do this was to hire a media group, which because of the high cost of management and high-bounce rate of this type of advertising it wasn't really worth it for us before GroundTruth. We love having GroundTruth at our fingertips. We can decide to launch a campaign in the morning and have it up running in the afternoon. If we decide to change creative or targets, we don't have to wait for days for an outside group to get to it.

Vorteile:

I can get a highly targeted campaign up and going pretty quickly. There are no minimum spends, which is great for using for small campaigns like an Open House ad that only runs for a few days. We have used it to target 1-day events to capture that event audience. You can target right down to a street address, that is powerful targeting that you can't get elsewhere. You can build an audience for targeting after they leave the fenced area.

Nachteile:

Geo-Fencing campaigns are exclusively mobile and suffer a painfully high bounce rate. Not sure there is much improvement that can be done to improve the bounce rate on the geo-fenced ads, but I haven't found the remarketing ads to the audiences to have a much better bounce-rate. I recently saw they added desktop advertising, but when I built an ad recently it wasn't an option, I hope that improves the bounce-rate of these ads.

Amin
Digital Operations Manager in USA
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best Self-Serve Platform I've Used

5,0 vor 2 Jahren

Kommentare: Overall GroundTruth is the best self-serve platform I use. The customer service is great and always extremely helpful.

Vorteile:

The ease of setup as well as not worrying about a campaign meeting their impression goals. All of my campaigns serve fine when up and running and my clients don't typically have any pressing concerns.

Nachteile:

The Creative Page section in the ad sets can be a little buggy at times. Creative updates can take a bit of time since we have to update within each line item, opposed to other self-serve platforms we use which allows us to update creative at the campaign level.