BuzzSumo

"Essential Content Research Tool"

Kommentare: Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Vorteile: BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Nachteile: It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

"a gold mine for content creator"

Kommentare: I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general.

Vorteile: I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

Nachteile: Topic Explorer feature can use a more improvement.

"Their Purpose is Cloudy"

Vorteile: Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Nachteile: Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

"The Product For the Early Stages of Content Strategy Development"

Kommentare: Content strategy development and research—in line with our SEO efforts.

Vorteile: It's extremely simple to find what content works and what doesn't. You can enter a search term and see engagement metrics across multiple platforms and build informed content strategies and generate new content ideas.

Nachteile: Can be a little pricey for a small business adding this to their marketing stack. The free version is all I really needed. Probably works well for agencies.

"Great Marketing Tool"

Kommentare: BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases.

Vorteile: It is a highly versatile software. It feels like a Swiss Army Knife. I use it mostly to find backlinks to the site and to find questions people ask about keywords. BuzzSumo is really to keep up to date on certain topics. The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior.

Nachteile: The value is undisputed but the price of 99$ per month is very high. I think they are just focusing on big companies. As a small company, you have to make sure you make the most out of it if you buy it.