BuzzSumo

"Essential Content Research Tool"

Kommentare: Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Vorteile: BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Nachteile: It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

"Great Marketing Tool"

Kommentare: BuzzSumo is one of the most well-thought marketing products I worked with. It is great for keeping up with industry trends in general and utilize it on multiple smaller uses cases.

Vorteile: It is a highly versatile software. It feels like a Swiss Army Knife. I use it mostly to find backlinks to the site and to find questions people ask about keywords. BuzzSumo is really to keep up to date on certain topics. The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior.

Nachteile: The value is undisputed but the price of 99$ per month is very high. I think they are just focusing on big companies. As a small company, you have to make sure you make the most out of it if you buy it.

"Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are"

Vorteile: Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.

Nachteile: A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.

"Creating content with Buzzsumo is a breeze"

Kommentare: It is the best software to write engaging articles with ease.

Vorteile: Creating content with Buzzsumo is a breeze, it makes the process of choosing your article a effortless process.

Nachteile: I wish there was more future trends reported on Buzzsumo so you could write articles before they started trending.

"Their Purpose is Cloudy"

Vorteile: Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Nachteile: Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).