Wer verwendet Google Analytics?
Cloudbasierte Analyseplattform, mit der Unternehmen jeder Größe das Verhalten der Nutzer*innen und die Interaktion der Kund*innen mit Websites und Anwendungen nachverfolgen, auf Marketingerkenntnisse zugreifen, diese austauschen können und vieles mehr.
Was ist Google Analytics?
Analytics-Plattform, mit der Unternehmen jeder Größe das Nutzerverhalten nachverfolgen, Marketingeinblicke gewinnen und vieles mehr durchführen können.
Google Analytics – Details
http://www.google.com
Google Analytics – Kostenübersicht
Google Analytics bietet eine Gratisversion, aber keine kostenlose Testversion.
Kostenlose Version
Ja
Gratis Testen
Nein
Einsatz
Cloud, SaaS, Web
Mobile - Android Native
Training
Dokumentation
Kundenbetreuung
Online
Google Analytics Funktionen
Alternative Produkte
Google Analytics – Nutzerbewertungen
Zeigt 5 von 4.724 Nutzerbewertungen
Tayyab S.
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Gesamtbewertung5/5
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Benutzerfreundlichkeit5/5
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Eigenschaften & Funktionalitäten4/5
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Kundenbetreuung4/5
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Preis-Leistungs-Verhältnis4/5
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Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 11.7.2020
"Identifies Whats Going On With Your Website"
Kommentare:
Google Analytics gives the maximum idea that what's going on with the website.
I am using Google Analytics for my websites and also my SEO team. Based on my experience, Google Analytics is the most professional and robust tool to analyze website stats and traffic efficiently. The tool allows my SEO team to track the multiple queries like which specific keywords and pages are performing well.
Vorteile:
Google Analytics tells us about the insights of our company or personal website.
It also tells us where you are receiving clicks, user's location, website visited history and many more.
It provides easy and efficient integration with third-party platforms such as Google Ads and Social Media.
Nachteile:
It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface.
There is a lack of end-user support and difficult to identify the middle part of insights.
It will be great if Google Analytics launches a built-in URL builder for the sake of campaign-tracking.
- Quelle des Nutzers
- Bewertet am 11.7.2020
Sarah H.
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Gesamtbewertung5/5
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Benutzerfreundlichkeit3/5
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Eigenschaften & Funktionalitäten5/5
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Kundenbetreuung3/5
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Preis-Leistungs-Verhältnis5/5
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Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 20.7.2020
"Google Analytics for Rich Web Insights"
Kommentare: Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.
Vorteile: Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.
Nachteile: Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.
- Quelle des Nutzers
- Bewertet am 20.7.2020
Jamie P.
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Gesamtbewertung3/5
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Benutzerfreundlichkeit1/5
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Eigenschaften & Funktionalitäten3/5
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Kundenbetreuung2/5
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Preis-Leistungs-Verhältnis3/5
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Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 18.2.2020
"Maybe I'm Stupid"
Kommentare: With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.
Vorteile: If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.
Nachteile: While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.
- Quelle des Nutzers
- Bewertet am 18.2.2020
Prithviraj J.
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Gesamtbewertung5/5
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Benutzerfreundlichkeit4/5
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Eigenschaften & Funktionalitäten5/5
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Kundenbetreuung5/5
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Preis-Leistungs-Verhältnis5/5
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Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 11.6.2020
"Best Tool To Interpret the Development of Your Website/App"
Kommentare:
I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free
Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.
Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance
Vorteile:
1- Ready Reports Generation
2- Real-time analysis of a website
3- Analysis of variety of site
Nachteile:
1- Few complications in combining dimensions and metrics
2- Few methods are tricky for setting up filters and segmentations
- Quelle des Nutzers
- Bewertet am 11.6.2020
Michele B.
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Gesamtbewertung5/5
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Benutzerfreundlichkeit5/5
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Eigenschaften & Funktionalitäten5/5
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Kundenbetreuung5/5
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Preis-Leistungs-Verhältnis5/5
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Wahrscheinlichkeit der Weiterempfehlung
- Quelle des Nutzers
- Bewertet am 10.4.2020
"This is How You Track Anything"
Kommentare: I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.
Vorteile: It is as easy to begin using as possible, and allows as complicated a setup as you wish to have, allowing you to go as deep in your analysis as you are willing to invest time in it.
Nachteile: There is not much to dislike at all here. It's part of the Google ecosystem, so you have to understand you're using a Google product. That is not a con, just something to keep in mind.
- Quelle des Nutzers
- Bewertet am 10.4.2020
