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Google Analytics 360
Was ist Google Analytics 360?
Analytics-Plattform, mit der Unternehmen jeder Größe das Nutzerverhalten nachverfolgen, Marketingeinblicke gewinnen und vieles mehr durchführen können.
Wer verwendet Google Analytics 360?
Cloudbasierte Analyseplattform, mit der Unternehmen jeder Größe das Verhalten der Nutzer*innen und die Interaktion der Kund*innen mit Websites und Anwendungen nachverfolgen, auf Marketingerkenntnisse zugreifen, diese austauschen können und vieles mehr.
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Google Analytics 360
Bewertungen über Google Analytics 360

Google Analytics User Review

Gutes Tool!
Vorteile:
Wenn man sich einmal eingefunden hat, ist die Software wirklich sehr überschaubar und gibt genau die Informationen, die man für seinen Marketing benötigt.
Nachteile:
Kann am Anfang wirklich etwas schwierig in der Einrichtung sein. Muss man sich rein Fuchsen!
Zwar tolles Tool, aber nicht DSGVO kompatibel
Vorteile:
Es ist ein sehr benutzerfreundliches Tool, das ich zeitweise verwendet habe.
Nachteile:
Ich werde mit der Verwendung aufhören, weil es nicht DSGVO konform arbeitet. Was kommt, wissen wir nicht. Vielleicht Hotjar
Kostenlose Testversion Bewertung
Vorteile:
Sehr anschauliche Ergebnisse Gutes Reportingtool
Nachteile:
Programm bereitet sehr viele Daten über den Nutzer auf und speichert es
Schöne Visualisierung, aber für Forschung weniger geeignet
Vorteile:
Daten können schön visualisiert und dargestellt werden.
Nachteile:
Für die Auswertung wissenschaftlicher Datensätze ist die Software nur mäßig geeignet.
Super Sache
Kommentare: Sehr alltagstauglich, liefert wichtige Informationen.
Vorteile:
Die Hanhabung ist sehr intuitiv und man bekommt, was man benötigt.
Nachteile:
Manchmal etwas verwirrend bei der Analyse.

Für jeden Website-Betreiber unverzichtbar
Kommentare: Unverzichtbare Einblicke in die Leistung der eigenen Website. Und das ganze völlig kostenlos!
Vorteile:
Am besten gefällt mir die Live-Funktion, mit der man in Echtzeit die Besucherströme auf der eigenen Website sehen kann. Unverzichtbar sind die Angaben zu den Key Performence Indikatoren (KPI).
Nachteile:
Leider werden schon lange keine Angaben zu den Keywords gemacht, über die Nutzer bei der Google Suche auf die Website gelangt sind. Das wäre für die Priorisierung der zu optimierenden Suchwörter sehr hilfreich.
Wohl der Standard bei Webanalytics, aber auch das beste Tool?
Kommentare: Insgesamt schätze ich Google Analytics sehr, insbesondere (und immer mehr) aber auch die Search Console.
Vorteile:
Insgesamt ist Google Analytics wohl nicht ohne Grund so verbreitet: kostenfrei, schnell einsatzbereit und ein sehr mächtiges Tool.
Nachteile:
Aber leider auch sehr kompliziert, je nach Anforderung bietet es schlicht zu viel und ist für Nutzer, die selten damit arbeiten, sehr kompliziert. Hier sind manche Alternative, die weniger Tiefe bieten, oft passender.
Für die Analyse ein wichtiges Tool
Kommentare: Top Sofware für Webseiten Besitzer
Vorteile:
Die vielen Funktionen, die dieses Tool hat und man kann damit eine sehr gute Analyse erstellen.
Nachteile:
Es kompliziert bei der Durchführung, man muss sich schon damit beschäftigen.

A Deep Dive into Google Analytics 360"
Kommentare: It's powerful, customizable, and the support is top-notch. It's really helped me understand and improve how my website performs online.
Vorteile:
its robust data handling, insightful reporting, and seamless integration with other Google tools.
Nachteile:
The complexity of setting up and configuring advanced features can be a drawback.
A thorough but overwhelming web analytics platform
Vorteile:
What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.
Nachteile:
What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.
Google analytics for tracking all your website and campaign metrics
Kommentare: Overall my experience is very good, i am using Google analytics from past 1 year and added many projects and implemented the GA code on our website and we are able to track all our projects metrics like how many people have visited our website, able to track the acquisitions, also able to track the missed leads from the digital campaigns its very useful software.
Vorteile:
i liked the Reports section in google analytics where they are providing the in-depth metrics for website visitors and acquisition reports. also able to get the reports on Engagement and Monetiziation.
Nachteile:
All things are good and nothing is bad in it Google analytics its a free. but they should add chatbot to instantly ressolve all the querries and do the better customer service.
Strong Platform but with Typical Google Cluttered UI
Kommentare: Overall, Google Analytics 360 has some powerful features that are a real win for businesses handling lots of data. Its help us gain some insights in crucial areas but the UI really needs some work like other google tools.
Vorteile:
I liked its very strong data segmentation capabilities, which allowed me to gain deeper insights into user behaviour and put together strategies.
Nachteile:
The UI can be very confusing at times like other google platforms such as the Google Ads platform UI. It needs work to declutter and put settings in more well thought out places.

360 in review
Kommentare: good overall not my first choice - i like the ip address grabbers
Vorteile:
Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package. its feature loaded
Nachteile:
its built for larger companies a bit clunky

In Betracht gezogene Alternativen:
Effective Analytics with ease of setup.
Kommentare: Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website.
Vorteile:
Ease of setup. Insight generation. Free of charge. Real time traffic information
Nachteile:
You only have information about users region and not the main area. No access to raw data. No customer support

In Betracht gezogene Alternativen:
Google Analytics 360 Review for Fund Raising Website.
Kommentare: I would rate my overall experience with Google Analytics 360 as beyond satisfactory.
Vorteile:
The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.
Nachteile:
I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

Google Analytics 360 In brief
Vorteile:
integration with in-house products, work efficiently on large datasets, and various options.
Nachteile:
complexity level is high,depends on in-house products
Easily the best Web Analytics and Tracking platform.
Kommentare: My overall experience with Google Analytics 360 was really good and easy to use.
Vorteile:
That is was really easy to use and The best Analytics platform without a doubt.
Nachteile:
That is was pretty poor customer support but it did a job.
Advanced Analytics for Businesses
Vorteile:
I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed decisions.
Nachteile:
The setup and the time it takes to get the data ready for analysis can be a bit slow.
Efficient Marketing & Promotion
Kommentare: Overall, the application helps us assist us in important decision-making when it comes to marketing and promotion. These decisions are now backed by analytics made possible by this application.
Vorteile:
In my opinion, what I like most about Google Analytics 360 is its comprehensive suite of advanced analytics tools that provide deep insights into website performance and user behaviour. This application helps us understand our audience, optimize our digital strategies, and drive meaningful business outcomes.
Nachteile:
I sometimes find Google Analytics 360 challenging due to its complexity, especially for users new to advanced analytics. The platform offers a lot of features and customization options, which can overwhelm beginners and require a significant learning curve to master
Decent data analysis and reporting solution.
Kommentare: Overall, I find the experience in general to be fluid once you understand the technical aspects of using it. It saves time that would have been spent in manual reporting. Also, it gives a birds-eye view of the marketing performance of the business.
Vorteile:
What I like about Google Analytics is the wide array of metrics used to track the performance of both Ad campaigns and SEO performance. Being able to more accurately follow customers' behavior permits better data-driven decision-making.
Nachteile:
I think at the start, it can be somewhat of a learning curve. It's not as simple or straightforward as some of the other software in the Google Business Suite. Maybe the user experience could be simplified a bit further. Their customer support is generally top-notch, but on certain occasions when they are short-staffed, the agents they put in contact with to solve the query were even less knowledgeable than me.
"Data Powerhouse: GA 360"
Kommentare: Google Analytics 360 offers robust insights into website traffic, user behavior, and conversions, empowering data-driven decision-making.
Vorteile:
I liked Google Analytics 360's comprehensive data analysis capabilities, real-time insights, and robust reporting features for informed decision-making.
Nachteile:
The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation.
A reporting and analytics tool for all your needs!
Kommentare: We have quickly adopted Google Analytics 360 into all of our websites for tracking the performance of our webpages and marketing efforts. It has become an invaluable resource in determining what is working and what to change when creating content.
Vorteile:
We love how robust the analytics and reports are. We are able to easily see which blogs and pages are performing well and how they are being accessed (which devices and browsers were used).
Nachteile:
There is a learning curve and a fair amount of set up time to get started with Google Analytics 360. You can definitely just turn it on and connect it to your website and leave it to its own devices. But to really get the benefit of its various features you have to plan and set up the tracking specifically for your needs.

Incomparable Website Analytics Tool
Kommentare: Google Analytics 360 has been a very pleasant experience for me. Our method of data analysis and decision-making in the commercial real estate sector has been completely transformed by the platform. We have improved our marketing strategy, developed a greater understanding of our target demographic, and seen quantifiable business growth by utilizing its insightful data. Although learning the platform presents some difficulties, the time and money invested have shown to be quite worthwhile. Google Analytics 360 is still a vital weapon in our toolbox, helping us to stay one step ahead of the competition and provide outstanding value to our clients.
Vorteile:
When it comes to understanding user behavior and website performance in the commercial real estate industry, Google Analytics 360 provides unmatched depth and precision. With the help of the platform's extensive toolkit, we can track and evaluate a wide range of indicators with remarkable clarity. Its sophisticated reporting options, which offer thorough insights into website traffic, conversion rates, and user interaction, are among its most notable attributes. Google Analytics 360's interaction with other Google marketing solutions improves our capacity to assess and optimize campaigns for lead generation and client conversion. Because of the platform's scalability, we can handle several properties and campaigns at once, which optimizes productivity and streamlines our process.
Nachteile:
For customers who are not familiar with its complexities, Google Analytics 360 may be overwhelming despite its many advantages. The platform's capabilities and functionalities have a steep learning curve that can take a lot of time and money to understand through training and competency development. Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its extensive reporting and analytics features.
Google Analytics 360
Kommentare: Overall I think this is a solid service, especially considering how easy it is to connect it to my WordPress website and Wufoo forms.
Vorteile:
Used by most 3rd party forms and services that connect to my websites. Also it's free and integrates well with Google Ads.
Nachteile:
Sometimes the reports aren't visually appealing to my customers.
Software Review
Kommentare: ''It's an essential analytics platform for businesses operating online. It includes practically everything, from processing massive volumes of data to deep product integration to the integration of different channels, such as Sales Force and Adwords."
Vorteile:
Google Analytics 360 is simple to set up and operate. You won't find many essential functions for monitoring, controlling, and obtaining insights anywhere else. Using plugins, it's far simpler to implement with alternative providers like WordPress.
Nachteile:
There isn't much capability for segmentation and advanced analysis. Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic. Sampling data is still another major problem.