Google Analytics

von Google

4.5 / 5 2.367 Bewertungen
Google Analytics

Wer nutzt diese Software?

For any business that has a website and wants to track user behavior.

Durchschnittliche Bewertung

2.367 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4 / 5
  • Kundenservice 4 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 4.5 / 5

Produktdetails

  • Kostenlose Version Ja
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Dokumentation
  • Kundenbetreuung Online

Angaben zum Hersteller

  • Google
  • http://www.google.com

Über Google Analytics

Analytics platform that allows businesses to connect all parts of the customer journey for a robust understanding of customer behavior.

Google Analytics Funktionen

  • Benutzerinteraktion-Nachverfolgung
  • Empfehlungsquelle nachverfolgen
  • Kampagnenmanagement
  • Konversion-Tracking
  • Seitensuche-Nachverfolgung
  • Seitenzugriff-Tracking
  • Stichwort-Nachverfolgung
  • Verwaltung mehrerer Websites
  • Zeit auf der Website nachverfolgen
  • Ziel-Nachverfolgung

Die hilfreichsten Reviews für Google Analytics

Best tool to analyze your website!

Mit Google übersetzen Bewertet am 24.4.2019
Esra K.
Research and Development Director
Informationstechnologie & -dienste, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Google analytics provides us meaningful insights about our website so we can improve it accordingly, attract new visitors and increase our potential customers.

Vorteile: I think Google Analytics is one of the most useful tools that Google has provided us with reporting. Thanks to Google Analytics, we are able to recognize and act on our web site. Google Analytics provides us with our visits of our potential customers and more detailed information about how we can reach our new customers. You can gather below information: How often is your website visited?
Where is the location of your users?
Which pages are receiving more clicks?
On what page do users spend more time?
What is the average time a user spends on your website?
What are the actions that user takes on your website?
Is the user entering your website by using a mobile phone or a desktop computer?
Time is very important for your website's potential visitors. It indicates whether the visitor has arrived by mistake or to inspect your website. It also shows how much time they spent on your page or product in detailed reports. This shows how much visitors are interested in which products you have. So, by moving the most visited product to the forefront, you can provide more indexing of Google Search engines and reach new potential customers. You can get information about which product results in higher rates by adding keywords to the product details.

Nachteile: It takes time to get used to the integration. Documentation is good but still, it should get better.

The Best in Digital Analytics

Mit Google übersetzen Bewertet am 13.2.2019
Stanislav G.
Digital Marketing Specialist
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: As a Google Analytics certified professional, I am a true proponent of the product. It can be used by anyone (even absolute novices) to monitor site visitors and general ups and downs related to performance, be it from paid or organic. A typical Analytics user is the business owner who doesn't know much about the product or digital marketing, but can still use the product to keep an eye on things - ease of use is sufficient.
On the other hand, we have all the professionals - digital marketers or even hard core data analysts that can solve very complex business problems, some of which are unknown to the business before looking at the data.

Vorteile: The sheer number of ways you can look at data. Most often I've found myself needing to check traffic from a particular channel - whether it has been organic when analyzing SEO results, or paid when trying to verify PPC campaign reporting, get an overview of all paid channels, or dig deeper and actually segment data from PPC campaigns to gain additional insight.
Google Analytics provides you with everything needed to analyze where your traffic is coming from and what it is doing on your website. You can typically answer all of the following questions by using Google Analytics - are there any particular pages that cause my visitors to leave more often than others, which are the pages that are driving most of my desired actions (conversions or goals), why is my site getting +50% more traffic like reported by my digital agency, but we're not getting anywhere near the increase in bottom line results.
Behavioral flow is something in particular which is worth noting as a major pro. I haven't seen other platforms that offer this functionality and although it is quite hard to get your head around at first, one you do there is no limit to the amount of insights one can generate to assist with conversion rate optimisation or just improve flow through the website as needed.

Nachteile: There is a bit of a learning curve involved, but that is not a con of the product. Google even have an Academy where you can learn about Google Analytics and even get certified.

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