WooRank

Kommentare: I use WooRank to perform SEO audits for my clients. We help identify the high level, major issues that need to be addressed with this tool first. Then we dive down to content optimization throughout the site. This is always step one for all of my clients to identify red flags that can impact rankings no matter what content is on the site. This tool has been enormously beneficial to my job responsibilities. I have a paid account and I've never looked back! Most programs I try out paid versions of don't have the value that this does. I use it all the time, and especially for my own company's website.

Vorteile: I've been using this tool for a couple of years now. The tool gives me everything I need to ensure my clients' websites are getting optimized and the organization of the tool is very useful. I use the FAQ tool when I have questions most of the time and that part of the program is really helpful in and of itself. However, if I ever don't find an answer to my question, I know the support team will be there with a quick response and very insightful help on how to optimize or address certain errors or needed improvements. I love that I can white label the report and send it to clients if I want to. I love that I can eliminate sections from the final product I send clients as well.

Nachteile: I can honestly say I like everything about the program! If I could point out one improvement, it would be the process of adding internal pages to an advanced audit. That could be a little bit easier to add. Maybe allow me to copy and paste several URLs at once then run the scan after I do that? That would prevent the time-consuming part of scanning internal pages and then get back to the main page to add another internal one in fewer clicks.

Kommentare: There's been a few buggy issues on our account, but I've contacted support and they've dealt with it as quickly as they can, and kept me up to date along the way.
It's an expensive investment to keep the tool compared to the huge functionality of other tools, but we couldn't work without.
It's part of our SEO routine for our clients and there's no other tool that can offer quite the same service.

Vorteile: The summary score at the top gives you a rating for the site, so you can prioritise client sites based on needs. The score is also easy to relate to clients and gives them context for their websites overall technical optimisation.
The items on the list are all ranking factors, some large some small, and they affect the number proportionally from what I can tell. They have clear descriptions of what they are, why they matter and how to solve them - so even our non SEO team members can check things over.
The white labeled reports allow us to generate a great resource for our sales team without too much time investment.

Nachteile: The factors it tracks don't seem to change often, even though the algo changes daily. A few bits like underscores will change your score, but are unlikely to change your rankings. They may be amending constantly in the background but from the front end it looks pretty static. I think there's been two amends in the last year.