Wer nutzt diese Software?

Traackr powers impactful influencer marketing for hundreds of brands and agencies in 80 countries and 19 languages.

Durchschnittliche Bewertung

16 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4.5 / 5
  • Kundenservice 5 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 4.5 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Persönlich
    Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Traackr
  • http://www.traackr.com
  • Gegründet 2010

Über Traackr

Traackr provides influencer discovery, vetting, relationship management, campaign organization, measurement, and the industrys only influencer market performance benchmark. More than twenty of the top global advertisers and hundreds of emerging brands and agencies depend on Traackr everyday to make smarter influencer marketing decisions.

Traackr Funktionen

  • Aufspüren von Influencern
  • CRM
  • Facettensuche / -filter
  • Kampagnenmanagement
  • ROI-Tracking
  • Social Media-Überwachung
  • Zahlung-Nachverfolgung

Die hilfreichsten Reviews für Traackr

Very useful system, strong on analytics

Bewertet am 30.9.2019
Lizzie R.
Associate Director, Strategy and Analytics
Marketing & Werbung, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Really positive experience using the tool on identification and analytics work. My team don’t do long term relationship management (simply because it's not our role within the business) but I can see the tool would be able to support this well. Would definitely recommend as an influencer software.

Vorteile: Traackr is easy to use and has many useful features. It has a large database and a good search functionality so it is useful for finding influencers across a range of topics and in different countries. The network maps and social listening options are extremely useful, as is the functionality for checking articles being shared organically by influencers. Analytics options within the charts give you lots of useful cuts of the data and it's great being able to share the livelink to the charts. It's a strong option for influencer discovery, relationship management and analytics. I also find the customer service team to be helpful and very prompt with replies, which is really appreciated.

Nachteile: Taking a good screenshot of the network maps can be a bit of a challenge and it can take a little time to dig into the tweets connecting the influencers - it would be great to be able to see that within the map rather than having to check the influencer profile. Price wise I think it starts at a really competitive price point, which is the reason we've been able to use it on so moany projects, however I would like to see more economies of scale within the pricing so I could sell it in on larger projects

Sophisticated approach to influencer relations

Bewertet am 30.9.2019
Simone S.
Senior Influencer Strategist
Öffentlichkeitsarbeit und Kommunikation, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: The Traackr team are continually adapting and evolving the platform to move with the needs and demands of the industry

Nachteile: The software doesn't cover every aspect of social media i.e. stories for Instagram and this is becoming fundamental to many of our campaigns

Essential tool for Influencer programs

Bewertet am 1.10.2019
Megan N.
Influencer Marketing Manager
Konsumgüter, 5.001-10.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns. My account representative is always available to help and goes the extra mile to make sure I'm getting the most out of the platform.

Vorteile: Audience demographics, ease of adding influencers, availability of contact information and reporting capabilities. Traackr pulls audience demographics, allowing you to see where an influencer's audience is based or what the age range is, which is extremely helpful when vetting new influencers. Additionally, Traackr's database is not an opt-in network, so you can continually identify and add influencers you are interested in working with or need to vet. Plus, the platform provides influencer contact information, giving our team the ability to reach out directly rather than go through an agency. And the reporting capabilities are extremely insightful and elevate a lot of the manual tracking our department had to do in the past.

Nachteile: Without proper training and the time to consistently use, the platform can feel overwhelming. But like anything, you just need to invest some time.

Great Influencer Marketing tool

Bewertet am 10.9.2019
Nina K.
Specialist PR & Communications
Elektrische/elektronische Fertigung, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: - easy campaign management
- helps to find the right influencers (easy search considering reach, demographics and interests)
- keeping track of all Influencer postings through defined keywords and time period
- simplifying reporting by providing important performance insights

Nachteile: sometimes it takes a few hours to import new influencer profiles and their channel insights

Influencer Marketing Made Easy!

Bewertet am 4.9.2019
Alexandra W.
Communications Manager
Öffentlichkeitsarbeit und Kommunikation, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: I like being able to see influencer insights and stats at the click of a button - this makes the whole process of finding on-brand influencers a lot easier. Also, being able to create reports for campaigns is very useful and becomes a necessity when analysing impact and successes of launches and events.

Nachteile: It takes a little while to find your way around using the platform as at first it can be a little daunting. Having said that, it was great to have the reps on hand to go through the platform and it's uses and functions.

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