Keen
von Keen Decision Systems
Wer nutzt diese Software?
Marketers responsible for consumer brands
Durchschnittliche Bewertung
4 Bewertungen- Gesamt 4.5 / 5
- Benutzerfreundlichkeit 3.5 / 5
- Kundenservice 4.5 / 5
- Funktionen 4.5 / 5
- Preis-Leistungs-Verhältnis 4.5 / 5
Produktdetails
- Startpreis $25000
- Preisinformationen Per Brand
- Kostenlose Version Nein
- Kostenlose Testversion Nein
-
Einsatz
Cloud, SaaS, Web
-
Training
Persönlich
Live Online
Webinare
Dokumentation
-
Kundenbetreuung
Support während der Geschäftszeiten
Online
Angaben zum Hersteller
- Keen Decision Systems
- http://keends.com
- Gegründet 2010
Über Keen
Keen is a unified marketing measurement and optimization platform that calculates Marketing's full financial contribution across all channels (digital, traditional media and store-level) in real-time. More importantly, Keen's forward-focused algorithms model prescriptive plans to optimize future investments by channel--by week. As a result our customers experience an average 25% lift in year one.
Keen Funktionen
- A/B-Tests
- Customer Journey Mapping
- Dashboard
- Kampagnen-Tracking
- Kanalzuordnung
- Leistungskennzahlen
- Prädiktive Analytik
- ROI-Tracking
- Social Media-Kennzahlen
- Website-Analytik
- Customer Journey Mapping
- Kanalübergreifende Zuordnung
- Konversion-Tracking
- Multi-Touch-Attribution
- Prädiktive Analytik
- ROI-Tracking
- Segmentierung der Audienz
- Zuordnungsmodellierung
- Arbeitsablaufbogen
- Ausgabenmanagement
- Kollaboration
- Kostenplanung und Prognosen
- Marketingkalender
- Medien-Planung
- Projekt-Nachverfolgung
- Prädiktive Analytik
- Präsentations-Tools
- Zielsetzung / Nachverfolgung
- AI / Maschinelles Lernen
- Benchmarking
- Data Mining
- Daten-Vermischung
- Empfindungsanalyse
- Für die Bildung
- Modellierung & Simulation
- Nachfragevorhersage
- für das Gesundheitswesen
- Compliance-Verfolgung
- Dateispeicherung
- Erkennung von Zusammenhängen
- Multivariate Statistik
- Prognose
- Regressionsanalyse
- Statistische Prozess-Kontrolle
- Statistische Simulation
- Zeitreihen
- Überlebensanalyse
Empfohlene Produkte
Die hilfreichsten Reviews für Keen
Real VALUE in real time
Mit Google übersetzen
Bewertet am 12.9.2018
Kommentare: We are moving spending based on new buying service, new copy campaigns, and current data in real time. We are utilizing in full co-operation with HAVAS (media buying) to maximize ROI when it is appropriate. We are having smart discussions around when ROI is not the first priority (competitive blocking, new item introduction, etc.). Overall, a much improved conversation versus our once a year conversation from traditional Marketing Mix.
Vorteile:
1. The ability to stay current (45-90 days behind - depending on data availability). Looking at last years results when you are on a new campaign or spending in places you never have before is always only half the picture.
2. The ability to adjust the model structure as you learn more around variables that may impact. I can now add in eComm impact as I gain data in this area, etc.
3. Challenging the "norms" of the past. Media purchasing today is different than 2010 so why should the norms be the same.
Nachteile:
1. Requires more "hands on" (versus throwing over the fence to throw back). This has the pros of more knowledge developed but the con on time.
2. Tool is new(er) and they are constantly updating and making easier to use. It is very functional today, and will likely even be easier by the time you read this, but there pains with this growth depending on how new you join. Pro of this is that you can help direct that growth.
Good Product
Mit Google übersetzen
Bewertet am 10.9.2018
Kommentare: Overall the working experience and relationship is good. Working through a data input restatement to ensure data accuracy.
Vorteile: Gives us a good sense of ROI and helps us make decisions on tactics for the future.
Nachteile: Not super user-friendly. Takes a bit of onboarding.