--- description: Detaillierte Informationen über Fixel zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Fixel Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [CDP-Software](/directory/31334/customer-data-platform/software) > [Fixel](/software/175165/fixel) # Fixel Canonical: https://www.capterra.com.de/software/175165/fixel Seite: 1 / 2\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/175165/fixel?page=2) > Fixel ist ein vollautomatisches Segmentierungstool, mit dem du die Zielgruppe deiner Website anhand ihres Engagements einordnen kannst. > > Bewertung: **4.8/5** von 11 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Fixel? Kampagnenmanager bei wachsenden B2C-Unternehmen und Agenturen ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.8/5** | 11 Nutzerbewertungen | | Bedienkomfort | 4.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.8/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 5.0/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.6/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Fixel - **Region**: Giv'atayim, Israel - **Gegründet**: 2017 ## Gewerblicher Kontext - **Startpreis**: 99,00 $ - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Australien, Brasilien, China, Deutschland, Indien, Israel, Japan, Kanada, Mexiko, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Kampagnenmanagement - Kundensegmentierung - Personalisierung ## Integrationen (18 insgesamt) - Adobe Commerce - Drupal - Google Ads - Google Analytics 360 - HubSpot Marketing Hub - LinkedIn for Business - Marketo Engage - Meta for Business - Oracle Data Management Platform - Oracle Eloqua Marketing Automation - Outbrain - Segment - Shopify - Snapchat for Business - Taboola ... und 3 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [CDP-Software](https://www.capterra.com.de/directory/31334/customer-data-platform/software) ## Alternativen 1. [Meiro](https://www.capterra.com.de/software/190554/meiro) — 4.9/5 (22 reviews) 2. [Klaviyo](https://www.capterra.com.de/software/156699/klaviyo) — 4.6/5 (524 reviews) 3. [Omnisend](https://www.capterra.com.de/software/153508/omnisend) — 4.7/5 (836 reviews) 4. [SALESmanago Marketing Automation](https://www.capterra.com.de/software/134496/salesmanago-marketing-automation) — 4.5/5 (246 reviews) 5. [Apollo.io](https://www.capterra.com.de/software/158696/apollo) — 4.5/5 (387 reviews) ## Nutzerbewertungen ### "Remarketing on steroids" — 5.0/5 > **Or** | *30. April 2019* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: First and foremost - it delivers big-time. Fixel works exactly as promised - the top quality audience as identified by Fixel consistently shows better results in terms of CPA and ROAS compared to any other remarketing segment. In addition, it's so easy to implement and use\! Just drop a small line of code, sit back and watch ys Fixel start collecting data directly within your marketing platform, ready to be put into good use. And of course - the results... it actually works\! > > **Nachteile**: I think the user dashboard can be better, maybe provide a little more information or insights regarding the collected audience. The tools itself does the job perfectly, but it never hurts to have more insights regarding your website visitors. > > Fixel has enabled me to easily segment my website visitors into quality groups scale my campaigns' ROAS very fast while saving me hours of time-consuming analysis trying to figure out the best metrics upon which I should focus. Adding to it the large knowledge base they provide in order to help you get started easily and wonderful customer support, it's one of the simplest and most useful marketing tools I have ever used ----- ### "Takes the guess-work out of remarketing audiences" — 5.0/5 > **Verifizierter Rezensent** | *6. Mai 2019* | Rechtsberatung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: When running remarketing, we used to have only 2 choices - guess what the best-performing audiences would be, or run lengthy post hoc analyses (that might not hold true a month from now) to define our best audiences. Fixel simplified that - no need to spend tons of time creating multiple audiences, no need to run regular analysis - it just finds the best users, in real time, and moves them into intelligently bucketed remarketing lists. The results speak for themselves - higher conversion rates, lower CPL, and - importantly - higher conversion volume because we're finding high-performing users we would have otherwise missed. > > **Nachteile**: I'd love to be able to peek under the hood to see the signals used to define audiences, so we can decide if there's a signal we'd like to ignore. > > It's important to note also that the team at Fixel has been super-responsive and able to solve our support requests with no follow-up on our side. ----- ### "Easy to set up, does the heavy lifting for you" — 4.0/5 > **Konstantin** | *11. Mai 2019* | Gesundheit, Wellness & Fitness | Empfehlungsbewertung: 7.0/10 > > **Vorteile**: Easy to implement. Does the segmenting work automatically for you. Integrates well with Google Tag Manager, Facebook and Google Ads\! > > **Nachteile**: Initial code implementation can be tricky ----- ### "Segmentation made easy" — 5.0/5 > **Itay** | *6. Mai 2019* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: the ease of setting several segments of your website users based on engagement factors > > **Nachteile**: it a bit of a black box so although it is working great you are not sure what is the segmentation is based on > > Great for creating retargeting groups and also a great tool to create good quality look-alike seeds (on Facebook) ----- ### "Great product" — 5.0/5 > **Guy** | *30. April 2019* | Internet | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I've been using Fixel for a few months now for my Facebook ads campaigns. It was very easy to implement using GTM and start building audiences based on user behavior on-site. When I started running campaigns using the Fixel audiences I was able to reach a much lower CPA than a standard remarketing campaign. I also use it to expand my reach using lookalike audiences. Bottom line - a great tool to improve targeting on Facebook ads, very efficient and easy to use. > > **Nachteile**: Take into consideration you need a certain amount of traffic to get started ----- Seite: 1 / 2\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/175165/fixel?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/175165/fixel) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | | nl | | | nl-BE | | | pt | | | pt-PT | | | sv | | ----- ## Strukturierte Daten