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ConvertKit
Was ist ConvertKit?
E-Mail-Marketing-Software für Online-Schöpfer*innen mit einfach einzubettenden, anpassbaren Opt-in-Formularen, mit denen Leser*innen zu Abonnent*innen werden, und einem visuellen Automatisierungs-Builder, mit dem du Abonnent*innen zeitlich abgestimmte, zielgerichtete Inhalte senden kannst, damit du dich auf das Wesentliche konzentrieren kannst: das Wachstum deines Online-Geschäfts.
Das Hauptziel von ConvertKit besteht darin, eine vertrauenswürdige Zustellbarkeit zu schaffen, um sicherzustellen, dass du im Posteingang deiner Leser*innen landest. Dies wird dadurch erreicht, dass sich die Anwendung nur darauf konzentriert, eine E-Mail-Marketing-Plattform zu sein.
Wer verwendet ConvertKit?
Die Software wurde entwickelt, um Schöpfer*innen zu helfen, ihren Lebensunterhalt online zu verdienen. Ein/e Schöpfer*in kann ein/e Blogger*in, ein/e Dichter*in oder ein Podcaster sein. Schöpfer*innen verdienen ihren Unterhalt damit, Inhalte zu erschaffen, auf die es ankommt und sie machen dies online.
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ConvertKit
Bewertungen über ConvertKit
Convert to ConvertKIt
Kommentare: I'm a convert! And, I recommend it to everyone who wants to grow a list.
Vorteile:
I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem!!! The response time is very quick, often in a few hours - I think this is super responsive. Also, when you change to ConvertKit from another platform they migrate all your contacts with tags! So you don't have to be super tech proficient and concentrate on the content of your message, not the tech behind your message! I changed platforms because I wanted to create a 30-day email series that was evergreen, meaning any time someone signs up, they start at the beginning of the series. My old platform could not do this without a substantial cost upgrade. I had this up and running the day after my contacts were transferred!
Nachteile:
I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so.
Best Email Marketing Software
Kommentare: ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.
Vorteile:
My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them. I have used Aweber and Mailchimp - ConvertKit is best.
Nachteile:
Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.
In Betracht gezogene Alternativen:
ConvertKit, Great Tools For Reaching Your Customers
Kommentare: I enjoyed using the free version of the platform.
Vorteile:
ConvertKit has many tools that were helpful in developing marketing instruments for my brand.
Nachteile:
The cost of the platform is higher than other comparable tools.
Lots of quirks, customer service is awful
Kommentare: Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly. Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways. I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.
Vorteile:
I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.
Nachteile:
The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't. If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall. I also don't like that there's very little you can do to customize emails. You really can't design them in any way.
In Betracht gezogene Alternativen:
Advanced, but it can be used simply
Vorteile:
I love that there is so much I can do with ConvertKit. Their segmentation, automation and variety of landing pages could be overwhelming (or distracting), but doesn't really need to be. Since their pricing is based on active subscribers (not emails sent) and they have a VERY generous free plan, you can start simply and try their more advanced features when you're ready.
Nachteile:
It can be a lot to keep track of all of your automations--tagging, email sequences, incentive emails etc.