Was ist MediaRadar?
Finde großartige Interessent*innen, bringe in Erfahrung, wer ihre Kaufentscheidungen trifft, liefere einen überzeugenden Pitch und gewinne mit MediaRadar mehr Geschäfte. Das Unternehmen die relevanten Daten, Erkenntnisse und Ratschläge, die du benötigst, um den Umsatz zu steigern. Das preisgekrönte Kundenservice-Team wurde entwickelt, um dir zu Erfolg zu verhelfen. Bist du bereit, mit MediaRadar dein Unternehmen auf die nächste Stufe zu bringen?
Wer verwendet MediaRadar?
MediaRadar ist eine Sales-Enablement-Plattform, die Werbedaten in umsetzbare Erkenntnisse und Ratschläge umwandelt, die von Vertriebsteams in Medienunternehmen und Agenturen genutzt werden, um nach neuen Geschäften zu suchen.
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Bewertungen über MediaRadar
I've had an overall positive experience with MediaRadar for the 5+ years I've used it.
MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.
There are a few places within Edit Credits where I different report output would be helpful -- When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis. When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.
In Betracht gezogene Alternativen:
The best resource for B2B media insights
Kommentare: At least once a week, I get asked "What is so and so company spending in media?". It's pretty great to have an easy-to-use resource that can quickly answer that question for our new business development person.
Myself and my team use the platform for competitive paid media research. I find the depth of B2B information far superior to any other similar platform, especially for print media advertising and for pulling print and digital creative samples. I'm always amazed when we get into new business research and I discover the depth of publications and websites monitored in various, niche B2B industries.
As with any subscription software, the more you pay, the more bells and whistles you get. We are on a base-level subscription. I would love to have more modules and in-depth information, but it works for us as is. We are lucky to be able to supplement Media Radar with another media competitive intelligence tool that fills some of the gaps.
Media radar review
Kommentare: Overall I am happy with Media radar. As I’ve gotten settled into my new sales role and busy with campaign work. I’ve had less time to prospect using media radar and as a result I find I am quickly forgetting how to use the primary features and reporting. So I sometimes feel a little lost when I’m on the site. But overall I am happy that I have access.
They offer a comprehensive coverage of US brands and their spending patterns. Good automated reporting options. Great customer support and responsiveness.
The cost for the service is very high - at least for my individual needs. Would prefer if there was a limited usage option for much less money. I don’t totally trust the specific spend numbers that are reported so I just use that directionally.
In Betracht gezogene Alternativen:
MediaRadar is a necessity not a luxury!
Kommentare: I thoroughly enjoy MediaRadar because the data is so current and the ability to create a wide array of reports is exceptional.
The wealth of current, relevant data on a platform that’s highly intuitive and always evolving.
Adding additional media platform subscriptions can get costly.
Kommentare: [SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there.
The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us.
Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts.