Business Wire

Vorteile: Business Wire is a go-to for the non-profits I have worked with over the past 10 years. I can't recommend it highly enough for getting news out to the press.

Nachteile: There is a bit of a learning curve to using Business Wire, but once you get the hang of it, you don't have to worry about problems or bugs. It is flawless in that regard.

Kommentare: For a press release that needs to make an impact, Business Wire is a great option! The outreach is the best we've seen in our niche, although it is a lot pricier.

Vorteile: The outreach potential is really good, much better than cheaper products. Customer service is amazing - very accommodating and helpful.

Nachteile: It costs a lot of money to attach an image to your press release and is a lot more expensive than other products on the market. Interface is not so user friendly, but gets the job done.

Vorteile: When it comes to wire distribution, Business Wire is the best option if agencies/clients can afford it. Widest distribution of all of the wire services, includes international, which is usually not included in PRWeb or PR Newswire.

Nachteile: Business Wire is generally the most expensive option, and while it does get the most reach, it may not be worth the expense for smaller or mid-size companies who can distribute releases at a fraction of the cost on other wire services.

Kommentare: Send a targeted message to a wide audience.

Vorteile: Easy to set up and distribute press releases targeted by area, demographic, or industry. Utilize images and other multimedia to ensure maximum impact

Nachteile: Occasionally unclear what distribution is best for a given release, and hard to differentiate similar distributions