PathFactory

PathFactory

von PathFactory

Wer verwendet PathFactory?

High-performing marketing organizations that pride themselves on driving revenue for their companies.

Was ist PathFactory?

The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyers journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click. We believe Content Insight and Activation is the best way to make marketing better for both marketers and buyers.

PathFactory – Details

PathFactory

https://www.PathFactory.com/

Gegründet 2012

PathFactory – Kostenübersicht

PathFactory bietet keine Gratisversion und keine kostenlose Testversion.

Kostenlose Version

Nein

Gratis Testen

Nein

Einsatz

Cloud, SaaS, Web

Training

Persönlich

Live Online

Webinare

Dokumentation

Kundenbetreuung

Support während der Geschäftszeiten

Online

PathFactory Funktionen

Account Based Marketing Tools
Analytik
Engagement-Überwachung
Fortschrittsverfolgung
Kampagnen-Personalisierung
Kundensegmentierung
Lead Scoring
Lead-Pflege
Planungs-Tools
Zielkontoerkennung
DSGVO-Compliance
Datenabgleich
Datenintegration
Kampagnenmanagement
Kundenprofile
Kundensegmentierung
Personalisierung
Prädiktives Modellieren
Verhaltensbezogene Analysen
Kampagnenmanagement
Kategorisierung / Gruppierung
Konversion-Tracking
Marken-Management
Redaktionskalender
SEO-Management
Social-Media-Management
Terminplanung veröffentlichen
Vertriebsmanagement
Veröffentlichungen in mehreren Kanälen
Video-Management
Zielgruppen-Targeting
Daten-Import / -Export
Kontakt-Datenbank
Lead Scoring
Lead Segmentierung
Lead-Datenbank-Integration
Lead-Erfassung
Lead-Pflege
Lead-Verifizierung/-Validierung
Pipeline-Management
Planungs-Tools

PathFactory – Nutzerbewertungen

Zeigt 4 von 4 Nutzerbewertungen

Gesamt
4,8/5
Benutzerfreundlichkeit
5/5
Kundenservice
4,8/5
Funktionen
4,2/5
Preis-Leistungs-Verhältnis
4/5
Loren R.
Marketing Technology and Operations Manager
Internet, 501-1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 14.3.2018

"Great product, great team"

Vorteile: LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus an longer story. As soon as our multi touch attribution is fully functional, we will be able to measure the lift LookBookHQ provides in MQL-SQL conversion. I can't wait to see those numbers! Love their full-funnel marketing - they truly create a great experience and tell a good story. Best vendor I've ever worked with in that way. Really appreciate the new features they roll out all the time!

Nachteile: There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 14.3.2018
Julia B.
Marketing Campaigns Specialist
Computer-Software, 201-500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 7.6.2019

"spin up microsites and custom content packs quickly and easily"

Kommentare: Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day.

Vorteile: The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless.

Nachteile: PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap.

  • Quelle des Nutzers 
  • Bewertet am 7.6.2019
Verifizierter Rezensent
Marketing Campaigns Manager
Computer- & Netzwerksicherheit, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    3/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 11.1.2019

"Overall great product."

Kommentare: I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.

Vorteile: I like how easy it is to use and all of the data you get with the tool.

Nachteile: Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.

  • Quelle des Nutzers 
  • Bewertet am 11.1.2019
Laura B.
Marketing Executive
Gastgewerbe, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 20.1.2020

"Useful and user-friendly"

Vorteile: This tool is perfect for content marketing. In my company, we have definitely seen improvement in our number of leads since using Path Factory. I like the tool, it's complex but very easy to use. Everything makes sense in there, the content tracks look really great, and the account managers that we've been assigned are always helpful and extremely nice.

Nachteile: At this point, there's honestly nothing that I can complain about.

  • Quelle des Nutzers 
  • Bewertet am 20.1.2020