Choozle

Programmatic For Beginners

Vorteile:

Friendly support/sales staff. Easy to set up and get going with a campaign going. Prices were reasonable.

Nachteile:

Would like more in the form of data/analytics and transparency. Would try again though.

Great Programmatic Platform for Beginners

Kommentare: Fantastic. They've been a great partner to work with.

Vorteile:

The Choozle platform is very easy to use and makes programmatic advertising a tactic that anybody in the organization could set up and run! The team is great to work with. The platform is clean and easy to navigate. Choozle offers just about every capability in the programmatic space.

Nachteile:

Perhaps it's more of a negative about programmatic in general, but there are a lot of sites and placements where I wish our ads automatically weren't served on. The AI should be better at optimizing ads and ad placement. The detailed reporting is cool, but also only accessible with an export and used in excel.

Good Starter DSP Platform

Kommentare: Great customer service. Has tons of room to grow. Hope they stay focused on the small businesses and agencies.

Vorteile:

It is incredibly easy to get up and going. Set up and audience building is really easy and self explanatory. There have really, really great audience targets but CPMs can get pretty high depending how many attributes you're layering. You're able to bulk upload creative which is a great time saver. Very low cost per month fee in comparison to other programmatic platforms.

Nachteile:

Very slow moving. You can't see what happens to your audience size estimate when you overlay geo-targets. Google Analytics data and Chooze data is really far apart. Customer service says it's because they measure different ways but it's sometimes concerning how far apart they are. Conversion tracking barely exists. As usualy when it comes display, and native, you need to have a pretty large spend but don't see many direct conversions. Sometimes hard to justify the ad spend+the fee Choozle takes from the spend.

Choozle Review

Kommentare: Overall, working within the Choozle platform and with our dedicated support team has been a very positive experience. Whenever we have questions or need additional help or info, it's nice to know that we'll always be able to get it.

Vorteile:

Choozle is very user friendly, and includes a variety of targeting options to help us best choose how we want to serve our ads to our audience for any given campaign.

Nachteile:

One feature that's rather annoying is the inability to have Choozle open in more than one tab at a time.

Absolute Frauds

Kommentare: It was great until we decided we didn't want to continue spending money on them.

Vorteile:

Targeting and number of options for various platforms

Nachteile:

Their billing system is an absolute black hole filled with fraudulent practices. There isn't an easy way to cancel a subscription, even though they require a CC on file to start using the product. When you need to cancel the subscription they require 14 steps and the involvement of support people to cancel the account. THEN, they keep your CC info and in spite of canceling the account, they continue to bill your card. Choozle uses predatory billing practices that are built around the same style as a gym membership. If you're just exploring and trying to find the best platform for you, test Choozle last.