Choozle

Kommentare: Great customer service. Has tons of room to grow. Hope they stay focused on the small businesses and agencies.

Vorteile: It is incredibly easy to get up and going. Set up and audience building is really easy and self explanatory. There have really, really great audience targets but CPMs can get pretty high depending how many attributes you're layering. You're able to bulk upload creative which is a great time saver. Very low cost per month fee in comparison to other programmatic platforms.

Nachteile: Very slow moving. You can't see what happens to your audience size estimate when you overlay geo-targets. Google Analytics data and Chooze data is really far apart. Customer service says it's because they measure different ways but it's sometimes concerning how far apart they are. Conversion tracking barely exists. As usualy when it comes display, and native, you need to have a pretty large spend but don't see many direct conversions. Sometimes hard to justify the ad spend+the fee Choozle takes from the spend.

Vorteile: The plus side of Choozle is you have access to the inventory from The Trade Desk (which has an extremely high monthly min making it basically impossible for smaller companies to gain access). The sales person I worked with was really friendly and had great follow-up. The have much of the same functionality and reporting as other DSPs.

Nachteile: Beyond the monthly fee to access (which most DSPs do not charge), there was a major discrepancy between what they reported for impressions and clicks and what the pixel reported. You expect to have some variation with reporting but this was over 60-70% discrepancy. The tech support wasn't very helpful to resolve issues.

Kommentare: Overall very positive. Where features were lacking customer support was almost always able to step in and bridge the gap between what was possible in the application and what they could do their end.

Vorteile: At a low entry point it allows for quick and speedy ad purchasing across all the major networks. Very flexible with the types of creative you can use.

Nachteile: Features and analytics are fairly limited. Things have progressed but there's still major work to be done to flesh out the product.

Vorteile: Friendly support/sales staff. Easy to set up and get going with a campaign going. Prices were reasonable.

Nachteile: Would like more in the form of data/analytics and transparency. Would try again though.