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Was ist Grin?
GRIN ist laut Hersteller die Nummer 1 der Influencer-Marketing-Software, die Marken mit direktem Zugang zur Kundschaft dabei unterstützt, Influencer-Marketingprogramme in großem Maßstab zu verwalten. Nutze die fortschrittlichen Tools, um die laut Hersteller weltweit größte Datenbank mit Einflussnehmern zu nutzen, um qualitativ hochwertige Einflussnehmer zu finden, die E-Mail-Benachrichtigung und das Follow-up zu automatisieren, Kampagnen durchzuführen, die Beziehungen zu den Einflussnehmern mit dem branchenführenden privaten CRM auszubauen und den Erfolg deiner Kampagne zu analysieren und den ROI mithilfe der detaillierten Berichtstools zu ermitteln.
Wer verwendet Grin?
Marken, die Influencer-Marketingprogramme in großem Umfang betreiben und/oder die Agenturen, die sie vertreten.
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Bewertungen über Grin
In Betracht gezogene Alternativen:
Grin is the linchpin that scaled our influencer program to new heights.
Kommentare: When it comes to influencer marketing...the team over at Grin just gets it. The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side. They have been extremely attentive to our program's needs and requests, but all in all, they're just all-around good people.
Vorteile:
I'm often asked by fellow marketers at DTC ecomm brands "what features or capabilities I like 'most' about Grin." The short answer: there is no "one" thing. I give the same answer every time. Influencer marketing (as a whole) demands the successful balance and execution of a wide set of responsibilities - more so than any other marketing channel I've managed. You're dealing with real people. Actual human-to-human relationships and conversations that a computer can not do. You're fulfilling a considerable amount orders to individuals PRIOR to any promotion taking place. You're campaign and influencer deliverables can vary significantly so exceptional attention to detail and process implementation is a necessity. You're working in an ecosystem with multiple environments (Instagram, YouTube, Twitch, etc.) - all of which have their own respective nuances that dictate how you manage influencers, structure campaigns, ensure media compliance and ultimately drive conversions. Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks. Getting access to these metrics can be a hassle if you're not equipped with the proper tool set or knowledge of what to look for. So, my favorite part about Grin? The other short answer: It takes everything above and packages it into one refreshingly comprehensive toolset that streamlines influencer marketing.
Nachteile:
Of course, nothing is ever perfect, and neither is Grin. There have been minor usability issues I have run into throughout my time using the platform - none of which have been anywhere close to 'mission critical.' The only aspect that could use an update is the reporting visualization component. All of your high-level data is there to see, but it could use a little bit more freedom with manipulation. However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.
In Betracht gezogene Alternativen:
GRIN Review
Kommentare: Pleasure to work with and ask questions. Super transparent, which is great as we look forward to a long-term relationship with GRIN.
Vorteile:
The customer support is amazing. They make an effort to accommodate feature requests and they give as much visibility into their roadmap as they can. Ask GRIN for a demo and see if it works for your company/program. They are constantly trying to improve the platform and it's made to fit program needs- whether that's for micro or for macro influencers.
Nachteile:
Not entirely a con- but they do have a little bit of work to do when it comes to some of the things that streamline data exports as we have a number of team members that access GRIN daily.
Antwort von Grin
vor 5 Jahren
Thank you for sharing your experience Daniel!
Great Concept, Needs Further Development
Kommentare: My overall experience with Grin is that it’s a great concept, but the software itself has not been developed enough. With some more development, I think it really has potential to help a lot of companies manager their influencer relations. But right now, there are too many errors and glitches.
Vorteile:
I love the look of this software. It’s very clean and minimalist. It also tracks how an influencer performs, which is essential for my business. It helps us see very quickly who is bringing in the most traffic and sales for us.
Nachteile:
I did not like the fact that there are so many glitches in the software. There are a ton of underdeveloped aspects that result in errors that only customer support can resolve. On top of that, customer support is very unresponsive and unhelpful. They have not resolved one of the main issues we have had with influencers connecting social platforms for over a year now.
Antwort von Grin
vor 3 Jahren
Thank you for the honest feedback, Brenten! I'm glad to hear that you're leveraging our resources to help you track creator performance. I'll take your feedback to the product team.
Trying to scale your program? This is the software for you!
Kommentare: My overall experience has been phenomenal. Beyond the capabilities of the software, the team has been great. They are very receptive to suggestions or features you want and have a relatively low turn around time for new features.
Vorteile:
Through GRIN's automated features and management software I was able to save time, make educated decisions and scale my program. Previously I was capped at 200 influencers and since using GRIN I have been able to push beyond that threshold.
Nachteile:
The reporting features of GRIN have room for improvement. The way they calculate some metrics I do not necessarily agree with. Also, I wished there were more customization features when it came to their report builder. However, I am working with their team to improve these features.
Grin has everything we need to run a successful influencer marketing program
Kommentare: We are able to discover, onboard, activate and pay influencers so much more efficiently than we used to with other platforms. It's been a breeze.
Vorteile:
Grin has saved us a significant amount of time an energy previously spent doing mundane accounting and reconciliation with regard to influencers.
Nachteile:
I have no issues with Grin at this time. It has been a pleasure using their platform.
Antwort von Grin
vor 4 Jahren
Michael, Thank you for sharing your experience with GRIN. We're so glad that it has saved your team time overall while also making discovering, onboarding and activating influencers more seamless.
