Grin

Grin is the linchpin that scaled our influencer program to new heights.

Kommentare: When it comes to influencer marketing...the team over at Grin just gets it. The fundamental workflow of the platform was thoughtfully designed and built from both the brand and influencer side. They have been extremely attentive to our program's needs and requests, but all in all, they're just all-around good people.

Vorteile:

I'm often asked by fellow marketers at DTC ecomm brands "what features or capabilities I like 'most' about Grin." The short answer: there is no "one" thing. I give the same answer every time. Influencer marketing (as a whole) demands the successful balance and execution of a wide set of responsibilities - more so than any other marketing channel I've managed. You're dealing with real people. Actual human-to-human relationships and conversations that a computer can not do. You're fulfilling a considerable amount orders to individuals PRIOR to any promotion taking place. You're campaign and influencer deliverables can vary significantly so exceptional attention to detail and process implementation is a necessity. You're working in an ecosystem with multiple environments (Instagram, YouTube, Twitch, etc.) - all of which have their own respective nuances that dictate how you manage influencers, structure campaigns, ensure media compliance and ultimately drive conversions. Not to mention, all of those sparkly engagement KPIs every one desires, well those are guarded behind the very core of what influencer marketing is built on: social media networks. Getting access to these metrics can be a hassle if you're not equipped with the proper tool set or knowledge of what to look for. So, my favorite part about Grin? The other short answer: It takes everything above and packages it into one refreshingly comprehensive toolset that streamlines influencer marketing.

Nachteile:

Of course, nothing is ever perfect, and neither is Grin. There have been minor usability issues I have run into throughout my time using the platform - none of which have been anywhere close to 'mission critical.' The only aspect that could use an update is the reporting visualization component. All of your high-level data is there to see, but it could use a little bit more freedom with manipulation. However, a simple 'Export' of the raw data from Grin gives you everything you'd need to see - just fire up Excel and whip up some pivot tables and graphs.

Grin for the win!

Kommentare: Sourcing of creators to drive brand awareness and campaigns

Vorteile:

Creator search is great, easy to sort / filter the audience of the creator you want.

Nachteile:

at times pulling the creator report is a challenge, despite altering talent handle being modified

Great Concept, Needs Further Development

Kommentare: My overall experience with Grin is that it’s a great concept, but the software itself has not been developed enough. With some more development, I think it really has potential to help a lot of companies manager their influencer relations. But right now, there are too many errors and glitches.

Vorteile:

I love the look of this software. It’s very clean and minimalist. It also tracks how an influencer performs, which is essential for my business. It helps us see very quickly who is bringing in the most traffic and sales for us.

Nachteile:

I did not like the fact that there are so many glitches in the software. There are a ton of underdeveloped aspects that result in errors that only customer support can resolve. On top of that, customer support is very unresponsive and unhelpful. They have not resolved one of the main issues we have had with influencers connecting social platforms for over a year now.

Best Influencer Management Software available!

Kommentare: GRIN has allowed our company to develop its Influencer Marketing community with incredible ease!

Vorteile:

Casting, Outreach, and Proposal execution within campaign management is extremely simplified, making it easy to scale campaign sizes as the company has continued to grow its influencer community

Nachteile:

Some glitches with Instagram integration tool when used in excess

Great for Expanding your Reach!

Kommentare: Overall, Grin has been a gamechanger for our team and we are excited to watch it grow our reach on social media even more over the next few months.

Vorteile:

This platform has been transformative in the way we are able to prospect, connect with, and onboard influencers around the world. It was easy to integrate and the support staff is incredible. As a very small business, we have been able to reach influencers we otherwise would not have been able to reach.

Nachteile:

We really don't have any complaints. Anytime something seems to come up, their support staff takes care of the issue right away. We would say its a bit expensive for a small business like ourselves, but we see the value and make it work anyways.

Great platform to grow your influencer base!

Kommentare: We are upscaling our influencer efforts, brand awareness around new products and collecting content for all marketing usage.

Vorteile:

The platform takes a little bit to get comfortable with and onboarded to, but after that the capabilities are amazing. They have some really cool search tools that have helped our strategy tremendously. I also love that they can integrate with Shopify for influencer orders.

Nachteile:

I feel that the user interface for messaging influencers on our side of things could be a little bit more user friendly. Instead of an email setup, I would love to see chat bubbles.

GRIN Review

Kommentare: Pleasure to work with and ask questions. Super transparent, which is great as we look forward to a long-term relationship with GRIN.

Vorteile:

The customer support is amazing. They make an effort to accommodate feature requests and they give as much visibility into their roadmap as they can. Ask GRIN for a demo and see if it works for your company/program. They are constantly trying to improve the platform and it's made to fit program needs- whether that's for micro or for macro influencers.

Nachteile:

Not entirely a con- but they do have a little bit of work to do when it comes to some of the things that streamline data exports as we have a number of team members that access GRIN daily.

Trying to scale your program? This is the software for you!

Kommentare: My overall experience has been phenomenal. Beyond the capabilities of the software, the team has been great. They are very receptive to suggestions or features you want and have a relatively low turn around time for new features.

Vorteile:

Through GRIN's automated features and management software I was able to save time, make educated decisions and scale my program. Previously I was capped at 200 influencers and since using GRIN I have been able to push beyond that threshold.

Nachteile:

The reporting features of GRIN have room for improvement. The way they calculate some metrics I do not necessarily agree with. Also, I wished there were more customization features when it came to their report builder. However, I am working with their team to improve these features.

Managing influencers is easy with Grin!

Vorteile:

Grin makes managing multiple campaigns and numerous brand ambassadors easy. Between the content library and analytics, I feel good knowing everything is in one place!

Nachteile:

Often times we work with multiple levels of influencers from micro to macro or celebrities. Sometimes the influencers want separate terms from the campaign and we are not able to create terms per influencers at this time.

Colleen Kelly-Influencer Marketing Associate at Home Chef

Kommentare: Overall, my team and I love using Grin. We plan to use Grin into 2020 and hopefully, beyond!

Vorteile:

I love the ease of use--we are able to set up campaigns easily with Grin and pay them easily. This software makes working with micro-influencers easy and efficient. I also love the search feature. I have found some great influencer partners by utilizing Grin's lookalike function and use this feature daily when sourcing new influencers.

Nachteile:

I wish the application was a bit more intuitive for influencers--many have questions on how to link their PayPal as it is not very clear.

The Best Influencer Management Platform

Vorteile:

Influencer Outreach, Campaign Management, Product Shipment, Data & Analytics + Influencer Payment.

Nachteile:

More email trigger options to consistently follow up with influencers throughout the campaign process! i.e. send emails once the package has been delivered as a reminder of content being due within 7-10 days.

BEST way to scale revenue through influencer marketing

Kommentare: Grin has been amazing in starting our Influencer program. I've worked in influencer marketing for 8 years, and it would also be amazing for people who have established programs, but want easier way to run it. (reach out, tracking, payment) It makes everything easier and more streamlined. I forgot about payments in my previous section, but it makes being able to pay a large number of influencers so much easier and collects all the right documentation. Doing large campaigns with BIG revenue goals was awesome! We've worked with people all year, were able to reach out to them, and get them signed up to promote again for Black Friday. Grin has also been great for one off marketing needs. Example, we need 10 video for ads. We can reach out to a bunch of people and set up the partnership really easily.

Vorteile:

This allows us to find people to work that can help us increase the revenue of the program each month

Nachteile:

We are starting to work with people on TikTok and finding creators on Tik Tok isn't as easy

When you onboard with GRIN you'll wish you started sooner!

Kommentare: It's a 10 for me! GRIN employees are the most wonderful people and their love for their jobs carries over into the software and truly continues to wow me. I have yet to have anything less than a top tier experience with GRIN from the sales team to, our CSM (shoutout to Katie), and literally anyone and everyone that works with them.

Vorteile:

GRIN is the gold standard of influencer marketing software. They are the front runners in innovation as well as amazing support both from an engineering side and customer success side. GRIN takes so much of the mess of influencer marketing and cleans it up into one beautiful and effortless software.

Nachteile:

The ONLY drawback to GRIN is that there are specific plug ins that you have to upgrade to add on (this is so normal with any software though).

Can't imagine influencer marketing without GRIN!

Kommentare: Being a part of a small 8-person team, I manage our influencer marketing single handedly. I'm not sure I could do it all without GRIN — or else we would simply not be able to grow. Keeping track of hundreds of partnerships & email threads is almost impossible. With GRIN, each person I work with has their own profile, where I can see our past conversations, what campaigns they're involved in, what products I've sent, what tags or notes I gave them, and any addresses or custom properties I had filled in. I can quickly remember where I left off in a conversation, or what stage they're at in the partnership process. Without this, I would be incredibly overwhelmed. Things like email templates help to make my communication with hundreds of people more efficent for time management. GRIN gives me way more hands and allows one person to manage business with hundreds of people. I also LOVE my GRIN agent [SENSITIVE CONTENT HIDDEN]. She is always available to answer my questions via email or meet up for a video chat. Whenever I am confused or need advise on how to grow, she gives great direction, and always passes along my suggestions to the GRIN team for new product updates.

Vorteile:

There are so many great tools in GRIN, but one of my favorites is the ability to prepare campaigns that I can quickly send to new influencers to get the ball rolling for a partnership. I am able to set up all the rules and expectations for everyone in one place ahead of time, and keep track of who I've sent what to. On top of that, I'm able to prepare email templates to send in bulk, so I don't have to type out individual emails to each and every influencer.

Nachteile:

One area I expected more out of was the influener search & filters. Maybe it's just our niche or picky expectations, but our expensive baby sleepwear brand is always looking for natural, organic seeking mamas, with beautiful babies and profiles to test out and promote our products. We have not found much success in using the filters in GRIN to find these specific influencers. However, I do enjoy being able to send a GRIN landing page to pretty much anyone I find to add them into the database. We work around it, and GRIN's product development team is always taking suggestions for new updates. Hoping it will only get better with time.

GRIN is an absolute LIFE SAVER- My time has freed up significantly!

Kommentare: The biggest issue we solved right off the bat is having the rights to the content our ambassador team cultivated for us. Using the Influencer Content section in the software makes it easy for me to download content needed to run ads, post on our social media channels, and update our lifestyle photos for the website! We are also looking to branch out to our international customers and being able to easily search for profiles that meet our requirements is incredibly fun and easy! I also can't say enough about the attention to detail of their support team! I was assigned [SENSITIVE CONTENT HIDDEN] and I felt like she was able to set me up for success! Really took to the time to problem solve with me, show me the ropes, and has been such a pleasure to work with.

Vorteile:

I spent too much time in the past organizing my team of ambassadors using a google sheet. Sending each profile a DM, SMS, or email on the upcoming launch and new products coming their way. Communication was all over the place and not on one platform. Hours spent building orders for shopify are now a BREEZE since the ambassador does the work and picks exactly what they want. Even their personal information is up to date- no more packages going to an old address! I love that I have only skimmed the surface of what this software can do and there are still SO many features I haven't utilized. Knowing I have the support of this software I can grow our influencer marketing with the satisfaction it will be done with ease and a killer support staff just an email away!

Nachteile:

Really wish there was a feature to better instruct my ambassadors on how to connect to the software. A step by step video going over what they can expect and how to problem solve if they run into an issue. I feel like this is something they are currently are working on and I can't wait to utilize this resource!

Love GRIN for ease of use // One stop shop

Kommentare: My overall experience is extremely positive. They have the best customer support team who helps me every step of the way

Vorteile:

Love the shopify integration. i also love all the data and reporting. It is very easy to find and contact new influencers using grin! I think that the program is super turn key. It allows for growth and the CRM management is amazing! I love the ability to do a "lookalike" feature and mimic an influencer to find hundreds more. GRIN has made my influencer management truly amazing. I am able to scale quickly as well as make sure that we are collecting data along the way.

Nachteile:

Everything is super user friendly. I sometimes wish there were more data points in other platforms outside of Instagram! Appreciate that they work with their customers to ensure success.

GRIN offers everything you need for influencer marketing management!

Kommentare: I've loved my experience with using the GRIN platform. As someone who handles influencer marketing exclusively for their team, it can be a lot to manage. But GRIN makes it super easy and simple to handle. GRIN has something for every step of the way, from influencer search functions to campaign management, email templates and much more. My favorite thing about GRIN is the ability to organize specific influencer campaigns and pull in analytics automatically on how influencer content performs (no more saving screenshots or spreadsheets on my computer). My rep is also extremely helpful, as are the tech troubleshooters who help me very quickly when I run into issues.

Vorteile:

I love that with GRIN I'm able to track the success of our influencer partnerships all in one place. Because the data can be pulled in automatically from influencers' social posts, it saves me so much time and energy by being able to look at the data in real-time. Another huge benefit has been the search function. Previously, I would have to look up influencers on Instagram manually, review their posts, and do a lot of predicting of engagement. But GRIN takes out the guess-work and manual labor by scanning the influencers' page and showing you all the information you need to know (followers, average likes, engagement rates, even email addresses!). Both of these aspects have been huge in solving my dilemma of being a one-person team managing multiple partnerships.

Nachteile:

I don't really dislike much about the GRIN platform. My biggest issue has been learning how to get influencers' Instagram accounts connected and authorized. There was some troubleshooting that had to happen for me to learn the best way to set up my campaign pages, but the team at GRIN is always super helpful and willing to work with you to make improvements/solve tech issues.

Great Influencer Marketing Tool

Vorteile:

GRIN allows you to house all influencer campaigns and activations in one place. It is a simple solution to working with influencers of all sizes and across multiple campaigns in order to reach one revenue goal. It is easy to track your budget, send influencers gear, see their conversions and traffic, and monitor their deliverables. It is also great for discovering new influencers and seeing the possibilities in different campaigns.

Nachteile:

GRIN is a software that does take some time to understand and implement. There are tons of small features that when used effectively give you the end result you are looking for. But, you need to set up all those features and know-how to tie them all together. The software does make it easy for the brand to work with Influencers but it can sometimes not be as user-friendly to the Influencer. They seem to have a hard time understanding where everything is and how they can make sure all the deliverables are done.

It's okay

Kommentare: The support team is great. Grin made our search of finding influencers easier but there are definitely a lot of technical difficulties

Vorteile:

the influencer search tool is extremely beneficial especially being able to select all the influencers you'd like and add them to a sequence. I like that you can assign discount codes so easily but it needs more functionality - like new customers can only use this discount code once

Nachteile:

The campaign part needs a lot more work, there are too many things to go through each campaign = should be simpler I feel like you need to inspire people with layouts and templates and see what other brands are doing to be able to make your campaigns run better Some influencers on the content creator search platform their emails aren't right but the customer support team usually works with me to get that all figured out A few Influencers on the content creator search haven't been active on social but still pull up

Best Influencer Marketing Platform

Vorteile:

GRIN has enabled us to easily set up campaigns to track influencer performance and deliverables and really streamline the entire process of creator management. The integration was super easy and has saved our company dozens of hours in reporting on content, fulfilling product, and managing influencer workflows. The support team is impeccable and I would highly recommend anyone who has an influencer program to use GRIN.

Nachteile:

Nothing was that difficult. The only thing would be customization of particular influencer deliverables within a campaign; however, they have updates coming within the next couple of months to make that a reality.

Grin just gets better and better!

Kommentare: The best influencer platform!

Vorteile:

Ease of use, response time of IT team, influencer reporting and metrics.

Nachteile:

The price, reports aren't updated every time you select one.

Easy to use and setup. Super helpful staff. Some desired features, but not many.

Kommentare: Fantastic. I love, even when I have a stupid or obvious question, the support staff really try and help and go above and beyond to make sure all my questions are answered.

Vorteile:

Influencer discovery Influencer contact management Helpdesk / Support staff

Nachteile:

Too reliant on influencer cooperation for content to be captured. I wish there was a way to internally tag IG Stories, posts, or pieces of content on OTHER platforms (YouTube, Tiktok, FB) without the influencer using the appropriate hashtags.

A company about the people

Vorteile:

GRIN is a very user-friendly platform that helps organize and manage all things influencer marketing and content. They are also very down-to-earth, always eager to help, and truly want to see all their brands succeed! I have been blown away by the exceptional customer service offered.

Nachteile:

So many features can feel quite overwhelming/makes you take more time than needed to try a new feature if not educated before hand

Amazing platform!

Vorteile:

GRIN is an incredible tool that helps me stay organized and manage a high volume of influencers on a daily basis. It also allows me to easily upload hundreds of weekly leads for our team to review and outreach. Since day one I have been impressed by this easy to use software. GRIN has helped me to streamline many of my processes so I can focus on what is important. They are constantly making updates and my recent favorite has been the new partnership tab that helps keep track of deliverables. I can't recommend this platform enough!

Nachteile:

There are glitches from time to time, BUT the GRIN team is always on top of it. As soon as I notify them of any issue I am having, they immediately look into it, and usually solve the problem by the end of the day.

Influencer management & organization = top notch

Kommentare: Saved so much time and prevented headaches that can come with influencer marketing.

Vorteile:

It has been game-changing for our company using Grin for our influencer marketing. Before Grin, we were very unorganized, using spreadsheets trying to keep track of what deals we have made, who we were talking to, etc. Grin has made managing influencer relations a breeze. The search functionality has also helped us a ton with creator discovery.

Nachteile:

Search function can be a little finicky and slow at times but overall, not much to dislike about Grin!