Adalysis

A Game-Changer for Google Ads Management

Vorteile:

I've been using Adalysis for my PPC management needs during the free trial and we're going to buy an annual plan. This tool is an absolute game-changer for anyone working in the world of digital advertising.I found it useful in budget management and pacing control, daily audits and insightful reports.

Nachteile:

The platform is intuitive and easy to explore; there might be a slight learning curve for users entirely new to PPC advertising. There are a lot of resources and support to assist newbies in getting started.

Good for ongoing management - still requires logging into Google Ads

Vorteile:

Simplified tasks quickly and gave great advice on reaching goals related to buget, clicks, etc by making changes such as shared budgets. Also provided quick wins by alerting me to things like duplicated keywords when managing many ad groups.

Nachteile:

More revisions are needed for the auto-ad creation option; I often would see a list of alerts and after I would run through them to make any changes necessary, some would still stat alerted after I had made the fix or clicked "ignore". I also would have loved a keyword tool in there. otherwise I thought it was a decent tool for small changes and quick wins.

Way too complex

Kommentare: Watched all the videos, but didn’t progress beyond the trial because I couldn’t see the value compared with the other tools I was evaluating. Advice: Simplify the UX and make the core value of at more accessible.

Vorteile:

- A lot of data, but that is not in itself useful without the actionable insights being easily surfaced

Nachteile:

- way too complex- too many options, not clear where the value is- not clear what data is available here, not available elsewhere

so expensive compared to its features

Vorteile:

multiple features covering the main areas Google ads account, but not so detailed

Nachteile:

Not what I expected in analysing account performance and areas for improvement

Adalysis for Marketing Agencies

Kommentare: I think it is quite useful software, with more focus on improving the Google Ads Quality Score. It is really useful. However, I don't need to use it on an ongoing basis.

Vorteile:

- I like a dashboard that shows critical errors that I didn't spot myself. - I like the feature that highlights how many results are from different geo-targeting: interest or primary location. - Working process with keywords makes me happy

Nachteile:

Don't like the navigation across different accounts and so on.

Adalysis Review

Kommentare: Best, give us best insights for our campaigns and optimization

Vorteile:

All campaign over all optimization feature directly from one tool

Nachteile:

google ads recommendation coming in adalysis as suggestions which is not worthy

10/10 must use

Vorteile:

it makes a lot easier to optimize google ads

Nachteile:

nothing as such because I have only used it for 14 days although it takes some time to refresh the recommendations sometimes

The best for overview in big accounts in the beginning

Kommentare: Very positive. I recommend it to friends as well.

Vorteile:

For new accounts that are quite big it's very helpful. I notice that after a while i tend to focus less on adalysis because the quickwins have been fixed.

Nachteile:

Probably the costs.. especially with my MCC it gets expensive fast.

Amazing tool

Vorteile:

Very user friendly tool. Definetely the best software for PPC management

Nachteile:

Could be more expensive than competitors

Easy to use and effective PPC Software

Vorteile:

- Budget Management - Quality Score Insights

Nachteile:

- Interface could be a bit more user-friendly.

An Excellent Resource

Vorteile:

The Adalysis interface is so easy and convenient to use after just a few interactions with it. I love that it gives you critical information and suggestions that you can immediately implement right from their platform.

Nachteile:

I wish there was more information regarding why certain audience bid adjustments are recommended.

Good PPC management tool

Vorteile:

Adalysis lets you look at your PPC campaigns from many different angles. Allows many different reports, set rules to notify you about certain results and simplifies taking action on that ti improve your performance. A lot of management based on rules can be done within Google Ads itself with its rules but to have everything in one place is a big value. They also have great tutotrials that walk you through all features.

Nachteile:

The UI is a bit overwhelming. There's tons things to click, it's easy to get lost without watching the tutorials before you get used to what is where.

PPC Tool saves me so much time

Vorteile:

It's easy to use and also comes with great PPC analysis training too

Nachteile:

Can perhaps look a little daunting at first but there is excellent video training

Great to give you back time

Vorteile:

Adalysis gives you a complete picture of your account right away and that saves you time.

Nachteile:

The User experience is somehow dated. I wish it more clean.

Great tool at a cost

Kommentare: Overall, great support, great tool just could not use it long enough due to the cost being high for us and the client we work with.

Vorteile:

I liked the audit. Also liked the alerts feature which helps me get rid of scripts. It gave me great reports I could use to quickly show off to my clients and they were also actionable. All in all great tool but in the future some suggestive features would be nice.

Nachteile:

The cost. For us it was a little high priced. Note that I say us because maybe our spend could be less but whatever it is that was the only con.

Off to a good start

Vorteile:

It was very easy to get set up with Adalysis, and it gave us a number of quick wins on the accounts that we connected. We're still exploring all of the features to see how we're going to work it into our processes.

Nachteile:

I wish it connected to more ad platforms.

How didn't I know about this earlier?

Vorteile:

Saves me a ton of time and gives me insight that I wouldn't have if I analyzed the account myself.

Nachteile:

The software seems a bit old, could be prettier, but I' still love it

A Cut Above The Rest

Kommentare: Google ads is requiring marketers to become more and more innovative with their strategies in order to get ahead of the competition and I am using this tool to do exactly that. Buying time automating and monitoring tasks means that more time can be spent devising new strategies.

Vorteile:

Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues. Saves a huge amount of time by automating repetitive tasks. Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique. Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape. Great knowledge base containing video and text tutorials. Considering the amount of time it saves me it is great value for money.

Nachteile:

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

My experience with Adalysis

Vorteile:

Adalysis helps me traffic sculpt and make bulk edits of all my campaigns. Its easy to navigate and offers helpful links/videos of best practices. Adalysis allows me to identify duplicate terms, wrong match types, and unlinked ad extensions.

Nachteile:

What I least like about the software is that I wish it had an auto-refresh. Usually, when I make massive changes, it is always a day behind. Sometimes the recommendations are totally not worth it and against best practices from my experience.

Excellent Software

Kommentare: Excellent so far. Has saved a ton of time and has helped take our accounts to the next level

Vorteile:

It helps identify opportunities and issues quickly saving a ton of manual time to dig around the accounts.

Nachteile:

Nothing to complain about. Like all platforms, it takes a little time to learn and use.

Keeps its promise!

Kommentare: Solves our need for effective ads testing

Vorteile:

Fast, intuitive and a very fast break even.

Nachteile:

A bit better setup for multi ad testing in granular setups could be great.

Easy Implementation for Busy Marketers!

Kommentare: I love this tool and the ease in which I can make optimizations across Google & Bing. We've used this in QBRs, Audits and every day optimizations. Love having these capabilities at my fingertips.

Vorteile:

This tool makes it incredibly easy to implement changes across Google and Bing. You can remove duplicate keywords or search queries, review poor performing landing pages, find statistically significant ad copy winners and losers, see if you're missing any extensions and so much more! It makes it easy to clean up accounts when inheriting them from others or keeping up with results across accounts!

Nachteile:

The only thing I don't like is the cost. I don't know that it's truly worth what we're paying when not all account managers are utilizing the tool.

Excellent PPC Software

Vorteile:

Adalysis helps automate some of our PPC processes. It helps quickly analyze things that we routinely check in any case so we don't need to undergo all the steps each time. It is especially useful for analyzing my ad copy tests.

Nachteile:

Sometimes, navigating the recommendations can be a little difficult but honestly, it's totally worth it to get the recommendations because their recommendations are significantly more useful than those of Google themselves.

Saving You Time on Ad Optimizations + General Account Cleanup

Kommentare: I believe it has been great for our organization and has helped us save time on optimizing accounts.

Vorteile:

I love how you can optimize your ad copy and copy it to another ad group from the program. It has helped tremendously. Also, identifying duplicate keywords and save on costs in multiple areas has helped greatly. I love Adalysis.

Nachteile:

Needs to be able to adapt to making dynamic search ad changes.

Good platform for quick check-ups and fixes

Vorteile:

Easy way to find underperforming or well-performing areas in an account and address them.

Nachteile:

Would be great if some of the options allowed for longer-time frames e.g. some useful reports are limited to 60 or 90 days fo data.