Beacon

One-stop Social Media Analytics

Vorteile:

Want to identify which social channels/posts drive the most traffic or engagement? Easy to get the required data with no excessive digging into the profiles one by one. Set targets, measure and evaluate.

Nachteile:

The customizing options for the reports could be more elaborate.

Digital marketeers fundamental tool for campaign planing and optimal delivery and ad balancing.

Kommentare: A very professional company with a great product which transfers the power to the consumer / user of digital marketing, providing the up to the minute data on digital ad spend and productivity.

Vorteile:

We've been a long term fan of Beacon, having used the platform for a few years now, we have seen it evolve into what it is today; a powerful click fraud protection platform. What makes Beacon stand out is it's multichannel click fraud detection feature which shows bot and human activity, click fraud protection for Facebook, and the metrics it gives us into visitor engagement and cost per engaged visitor. Without this insight into what is really happening on our paid media, we'd be making decisions based on wrong data. The team our outstanding to work with.

Nachteile:

At the higher end of product pricing, but as in life you get what you pay for. Apart from that there aren't really any.

Easy to use, yet requires connection

Vorteile:

I was very enthisiased by the interactive presence of features on the software. The categories that were shown were very interactive and informative. No one needs to approach other search engines such as Google etc. All the information with good amount of quality content is present on the same site. the options available are very easy to use due to the presence of filter option that categorises preferences as per our needs. The number or quantity of entries is good.

Nachteile:

The software requires good amount of modification. Not only does the content need to be good, but also the display of the information. This includes faster search options, proper alignment of texts, proper spacing between the texts with the presence of more visuals. Exactly like the computer chips, the software also needs to optimise its functioning with least space consumption on the device. In order to enhance the legitimacy of the information,more reviews need to be included.

Beacon Review

Kommentare: Really helpful and friendly team who know their stuff inside out. Very passionate about their product and delivering brilliant results.

Vorteile:

Quick and easy to deploy, very effective and avoiding bots and improving campaign results.

Nachteile:

Nothing - the software is great. Easy to deploy and utilise.

Multi-channel Protection

Vorteile:

Through our valued partnership with Beacon, we are able to offer our clients multi-channel ad fraud protection to improve paid campaign performance. The beauty of Beacon is that it's automated and works in the background to block invalid traffic without any input from our team. We simply let it do its magic!

Nachteile:

The reporting feature has reduced since we started.

Great Customer Support & Easy to Use

Kommentare: Opened my eyes to how prolific click fraud is and it's made a big difference to my account performance overall

Vorteile:

A hassle free implementation and easy to understand interface (also like that it works for Facebook ads as well as Google/MS Ads)

Nachteile:

I've not found anything I don't like about it

Grow Your Email List Using eBook

Kommentare: I can create ebook quickly just by following the wizard.

Vorteile:

Beacon help you create a good looking ebook from the existing content that you already have. You can import the content just by giving Beacon the ULR to the page.

Nachteile:

There are limited templates that you can use. It would be nice to have more pre-designed template for the users to choose.

Re-Targeting Has Never Been Easier

Vorteile:

I appreciate the fact that Beacon helps me understand which strategy is best when trying to reach new audiences, finding one that works, and re-target those core audiences for a more efficient campaign. Getting engagement up is also very much possible when using Beacon as the software provided me with engagement metrics which has helped me figure out ways to better connect with my followers on social media.

Nachteile:

The user interface can be quite confusing at times with the amount of data that is provided to you. It's a software better suited to people who enjoys having granular control over their data.

An all-in-one platform to measure the impact of your marketing campaign and your content!

Vorteile:

Beacon integrates responses from all social media platforms for various campaigns, making it easy for me to track how the content I have put out on variousness platforms is perceived by users and then target audience.

Nachteile:

It is a little difficult to navigate, burn get some better once you get the hang of it.

At-home Media-Market Analytics

Vorteile:

Really helpful in organizing and recalling data, targets and evaluations.

Nachteile:

Although the pricing options were well within an affordable bracket for an organisation that's financially afloat, they still appear to be a bit stingent.

Creating lead magnets effectively and easily with Beacon

Kommentare: Great software for generating professional lead magnets.

Vorteile:

It is a great solution because: 1. It allows you to generate lead magnets in different formats (ebook, resource guide, checklist) and since they are editable, you can easily adapt it to your requirements. 2. In the same way you can create different types of Opt-in forms with attractive and striking designs. 3. Since it allows you to import old pdfs, you can now reuse your old material. 4. The integration with Automizy allows me to automate the process of sending lead magnets more easily and without complications.

Nachteile:

I would like you to add designs with a more modern and creative look to the ebooks. An integration with Clapboard would be great, since it would allow me to generate Video Lookbooks and SmartPDFs with this app.

Must Have Tool for every Digital Marketer

Vorteile:

It's easy to interact and respond interface along with seamless features like analytics, real-time digital marketing activity makes it effortless for writers like us who are just getting started in the area of digital marketing.

Nachteile:

Not sure about it yet as I am just testing the waters of Digital arena right now.