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Beacon
Was ist Beacon?
Verfolge einzelne Social Posts, während sie Website-Traffic, Kunden-Journeys und Verkäufe generieren.
Wer verwendet Beacon?
Beacon ist für Marketingteams jeder Größenordnung konzipiert. Ideal für Marketingagenturen mit großen Teams, die mehrere soziale Konten abwickeln, sowie für kleine Unternehmen, die ihre Nutzung von sozialen Netzwerken verbessern möchten.
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Bewertungen über Beacon
One-stop Social Media Analytics
Vorteile:
Want to identify which social channels/posts drive the most traffic or engagement? Easy to get the required data with no excessive digging into the profiles one by one. Set targets, measure and evaluate.
Nachteile:
The customizing options for the reports could be more elaborate.
Antwort von Beaconsoft
vor 6 Jahren
Thank you for your review. I note your comment and it is an area we have been working on. The latest release has the ability to export data for more sophisticated reporting, which should address your observation. Note also that Beacon now covers the full spectrum of digital channels including email, PPC, SMS as well as social channels, giving actionable insights across all channels within a digital campaign for overall campaign improvement.
Digital marketeers fundamental tool for campaign planing and optimal delivery and ad balancing.
Kommentare: A very professional company with a great product which transfers the power to the consumer / user of digital marketing, providing the up to the minute data on digital ad spend and productivity.
Vorteile:
We've been a long term fan of Beacon, having used the platform for a few years now, we have seen it evolve into what it is today; a powerful click fraud protection platform. What makes Beacon stand out is it's multichannel click fraud detection feature which shows bot and human activity, click fraud protection for Facebook, and the metrics it gives us into visitor engagement and cost per engaged visitor. Without this insight into what is really happening on our paid media, we'd be making decisions based on wrong data. The team our outstanding to work with.
Nachteile:
At the higher end of product pricing, but as in life you get what you pay for. Apart from that there aren't really any.
Easy to use, yet requires connection
Vorteile:
I was very enthisiased by the interactive presence of features on the software. The categories that were shown were very interactive and informative. No one needs to approach other search engines such as Google etc. All the information with good amount of quality content is present on the same site. the options available are very easy to use due to the presence of filter option that categorises preferences as per our needs. The number or quantity of entries is good.
Nachteile:
The software requires good amount of modification. Not only does the content need to be good, but also the display of the information. This includes faster search options, proper alignment of texts, proper spacing between the texts with the presence of more visuals. Exactly like the computer chips, the software also needs to optimise its functioning with least space consumption on the device. In order to enhance the legitimacy of the information,more reviews need to be included.
Beacon Review
Kommentare: Really helpful and friendly team who know their stuff inside out. Very passionate about their product and delivering brilliant results.
Vorteile:
Quick and easy to deploy, very effective and avoiding bots and improving campaign results.
Nachteile:
Nothing - the software is great. Easy to deploy and utilise.
Multi-channel Protection
Vorteile:
Through our valued partnership with Beacon, we are able to offer our clients multi-channel ad fraud protection to improve paid campaign performance. The beauty of Beacon is that it's automated and works in the background to block invalid traffic without any input from our team. We simply let it do its magic!
Nachteile:
The reporting feature has reduced since we started.
