HubSpot Marketing Automation

HubSpot Marketing Automation

von HubSpot

Wer verwendet HubSpot Marketing Automation?

HubSpot-All-in-One-Marketing-Software ist ideal für wachsende Unternehmen, die Inbound-Marketing verwenden möchten, um ihren Traffic zu erhöhen, Leads zu konvertieren und ROI zu beweisen.

Was ist HubSpot Marketing Automation?

HubSpot Inbound-Marketing-Software hilft deinem Geschäft ,online gefunden zu werden, deinen Website-Traffic in Leads und Kunden zu konvertieren sowie auf den Ergebnissen basierend zu optimieren. HubSpot bietet einfache Werkzeuge für die Suchmaschinen-Optimierung (SEO); Schreiben von Blogs & Erstellen von Web-Content (CMS); Nutzung von Social Media wie Facebook, LinkedIn und Twitter; das deinem Unternehmen hilft, online gefunden zu werden. Anschließend kannst du Perspektiven in Leads und Kunden mit Zielseiten, Lead-Nurturing/Intelligenz und Marketing-Analysen konvertieren.

HubSpot Marketing Automation – Details

HubSpot

http://www.hubspot.com/

Gegründet 2006

HubSpot Marketing Automation – Preisübersicht

HubSpot Marketing Automation ist verfügbar ab 50,00 $/Monat. HubSpot Marketing Automation bietet eine Gratisversion und eine kostenlose Testversion. Weitere Preisinformationen für HubSpot Marketing Automation findest du unten.

Startpreis

50,00 $/Monat

Kostenlose Version

Ja

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Training

Persönlich

Live Online

Webinare

Dokumentation

Kundenbetreuung

24/7 (Live Vertreter)

Support während der Geschäftszeiten

Online

HubSpot Marketing Automation Funktionen

Marketing Automation Software
A/B-Tests
Analytik / ROI-Verfolgung
Anpassbare CTAs
Drip-Kampagnen
Dynamische Inhalte
Lead Scoring
Sales Intelligence
Segmentierung
Social Marketing
Suchmaschinen-Marketing
Websitebesucher-Nachverfolgung
Zielseiten / Web-Formulare

HubSpot Marketing Automation – Nutzerbewertungen

Zeigt 5 von 4.141 Nutzerbewertungen

Gesamt
4.5/5
Benutzerfreundlichkeit
4.3/5
Kundenservice
4.4/5
Funktionen
4.4/5
Preis-Leistungs-Verhältnis
4.2/5
Priscilla D.
Digital Marketing Specialist
Internet, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    3/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 9.1.2019

"Hubspot is a marketer's best friend"

Kommentare: Overall, their sales people are fantastic! Before you buy - ask a ton of questions and make them show you everything. Get their sales folks to help you build custom reports. Ask them to help you import. Do all of this during the demo because once you're onboarded, it's much harder to get help. We ended up hiring a Hubspot Expert to help us get everything we need, but we also have some really complicated features we wanted to track like online courseware. For 99% of businesses, hubspot is the best at what they do.

Vorteile: Hubspot is a seriously my best friend. I've been using hubspot for the last 18 months and after my first introduction with the tool, I now recommend it to every single client I have. What I love most is how easy it is to sync up with Gmail, Wordpress, Google Analytics, Woocommerce, Facebook and the list goes on and on. We've also synced Hubspot up with our LiveChat tool versus using the native inbox (Hubspots Chat) feature. Hubspot now tracks visitors and upon a form submission, checkout submission, a contact is created and we track the entire lifecycle from browser to buyer and retention. We can then record all interactions we have via email so the next person that touches that customer has the entire history. The workflow automations are fantastic for staying in touch with both clients and browsing visitors. We have 10 different workflows set up based our marketing goals to make sure subscribed clients are staying engaged with our product and then for leads we can add point values for every time a successful action is taken. I could write a sonnet on how much I love Hubspot's features and how easy they make it to love this tool. Hubspot easily replaces 5 other tools. What we use most is Landing Pages, Forms, Workflow Automations, Tasks triggered by website actions, and the dashboards. Dashboards are a reporting layout with widgets some of which are standard out of the box and the others are custom reports that we've created.

Nachteile: What I don't like about Hubspot is that their services are all "add-on". We started off with the free plan and then upgraded to the marketing plan, but then needed to add on the Sales plan for at least one user. Down the road we had to purchase an add-on for reporting because we wanted more than 10 dashboards. It feels a little like a nickle and dime tactic. But, I will admit it's smart business-wise. I probably wouldn't have signed up for hubspot with the price I'm paying now... so they make you love them and you willing fork over tons of cash to keep their brilliant shiny tool. The other feature that was a bit combersome at first was the landing pages. The few they give you are super blah... but they have free templates you can download. What they don't tell you is you need to edit the master files in the template to change the logo, footer, etc.... and that was super hard at first. I wanted to throw my laptop the first few times I build a landing page in Hub.

  • Quelle des Nutzers 
  • Bewertet am 9.1.2019
Md masoom R.
Sr Executive Sales and Research
Versicherung, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 11.6.2019

"Great Marketing Automation Platform."

Kommentare: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Vorteile: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Nachteile: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

  • Quelle des Nutzers 
  • Bewertet am 11.6.2019
Jenna W.
Sales & Marketing Coordinator
Gesundheit, Wellness & Fitness, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 13.2.2020

"HubSpot has been a game changer"

Kommentare: We built our website and landing pages on HubSpot in addition to managing our email marketing through the system. Our sales team loves the insight into prospect activity to help them have more informed conversations. We've also seen some preliminary success with using an inbound marketing strategy.

Vorteile: We love the ease of use and administration, intuitive design, integration/collaboration between teams (service, sales,marketing), and the automation capabilities.

Nachteile: There are a few functionalities we'd like to see included in development, but I do find that HubSpot is VERY responsive to customer ideas and suggestions and many things that were unavailable when we first came on board are either now available or are currently in development.

  • Quelle des Nutzers 
  • Bewertet am 13.2.2020
Asheton F.
Marketing Team Lead
Hochschulbildung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 30.1.2020

"Hubspot Marketing Services"

Kommentare: The most convenient thing about Hubspot is the ability for our Sales & Marketing teams to be able to track all the different actions our customers are taking during the buying process as well as post-purchase. It's helpful for the Sales team to see which Marketing emails our customers are engaging with and it's helpful for our Marketing team to be able to see if our customers are purchasing after they engage with a marketing email or social post. I also like their marketing automation feature that allows me to create tasks and deals for our Sales team based on different actions customers are taking on the Marketing side.

Vorteile: Hubspot has excellent customer service and a large library of resources that you can reference if you cannot figure out how to do something. They also have Hubspot Academy that allows users to learn more about their products and Marketing in general, while also getting a Hubspot certification.

Nachteile: There are a few features I would like to see added to their email marketing service. One specifically is the ability to customize the mobile version of an email without affecting the desktop version. I also wish I could insert custom HTML such as a promo timer in an email like some of the other platforms I've used.

  • Quelle des Nutzers 
  • Bewertet am 30.1.2020
Beatriz R.
Bachelor of Education
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    2/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    2/5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Quelle des Nutzers 
  • Bewertet am 17.4.2018

"With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!"

Kommentare: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Vorteile: With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Nachteile: The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Antwort des Softwareanbieters

von HubSpot an 18.4.2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

  • Quelle des Nutzers 
  • Bewertet am 17.4.2018